IN THE FIRST 6 MONTHS
  • PRODUCT INQUIRIES
    106
  • CONVERSION RATE INCREASE
    4X
  • PRODUCTS ADDED BY RITEKS' OWN TEAM,  W/O A DEVELOPER 
    34
Manufacturing
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the workA Better Way to Manage Chemical Products: The Riteks Digital Catalog Story

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INDUSTRY
  • Manufacturing
LAUNCH SITE
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Top Metrics

FIRST 6 MONTHS AFTER IMPLEMENTATION
Knowmad gave us a way to scale our sales and marketing efforts, and we're excited about the ability to quickly launch new products and reach a wider audience at scale."
Ed Boss - President, Riteks
Product inquiries
106
Conversion rate increase
4
x
PRODUCTS ADDED BY RITEKS' OWN TEAM,  W/O A DEVELOPER 
34
ABOUT THE PROJECT

Background

Riteks is  a specialty chemical manufacturer based in Texas that has been delivering industrial chemical solutions since 1989. Their team develops high-performance additives and custom chemical solutions serving multiple industries including oil and gas, construction, protective coatings, and toll manufacturing. 

As Riteks began expanding across several specialty chemical business units, its website and product management process became increasingly difficult to manage. Product information was maintained across multiple disconnected spreadsheets, creating inconsistent or incomplete product data for their internal team and a difficult browsing or buying experience for their clients. 

 

Challenges

Before having a digital product catalog, Riteks’ team tracked products through multiple spreadsheets and PDF files, with individuals manually updating product data without a coordinated process. The full product catalog was not online and available to customers or prospects. This not only made it difficult to maintain accurate product information, it was also not scalable. 

The real constraint was not their website design. It was the product data architecture, and no spreadsheet system would fix that. Their products were hard to find at the exact moment buyers were searching for them, and the data behind those products was not structured for Google or AI platforms to read.

Goals

Riteks’ goals were threefold: simplify this difficult-to-manage internal process, improve product discoverability, and capture new leads. As they were expanding, it was time for their sales and marketing process to keep pace.

solutions

Knowmad determined that a digital product catalog would be the foundation for easing the strain on Riteks’ internal product management processes. The digital product catalog would mimic a streamlined system that would enhance the client’s browsing experience and scale with Riteks’ growth. 

Using a HubSpot-powered product catalog, Knowmad approached Riteks’ needs with the following solutions:

  1. Centralized product database for streamlined product management

  2. Faster product discovery through advanced filtering for improved client experience

  3. Captured and qualified leads through HubSpot integration 

From start to finish, Knowmad built a strategy that would position Riteks for greater product management clarity and build a lead funnel for future sales, all within a comprehensive and scalable solution. 
RITEKS-1-1

Results

One Source of Truth

Riteks now manages more than 2,300 product data points across 158 fields in one centralized system. Three business units that once relied on incompatible spreadsheet structures now use a shared taxonomy. Technical data sheets are also centralized, so every product’s documentation is managed alongside its catalog data instead of scattered across separate document libraries.

Accessible Catalog Updates

As their business grew, so did Riteks' need to update their product catalog. Between February and July 2026, the catalog grew from 107 products to 141 products: a 31.8% increase.

Riteks’ marketing team was able to add these products to the catalog without needing to route changes through a developer. Given the catalog's easy to update structure, the Riteks team could expand their online product offerings with confidence, without affecting the original site build.

Better Search Visibility

Since the product catalog launch, buyers who find a Riteks product in Google search results are more likely to act on it. 96% of these products earn traditional search visibility, and over 62% of the product pages appear in Google’s AI-generated answers. Better yet, users continue to take action (clicks) once on a product page, making the product catalog the website’s highest conversion space at a rate of 2.63% - more than 4× the site-wide average of 0.65%.

Increased Leads

Of the 106 leads that came through the website in the first six months, every lead viewed a product page before converting. Most came looking for product documentation, found the specific product they needed, and identified themselves without a sales conversation first.

What This Means for Manufacturers

We understand the need to develop a streamlined digital product catalog that not only looks nice and is easy to use but also grows with a manufacturer, so they can do what they do best: serve their clients well.

This catalog project builds on a longer partnership — read how Riteks earned 2.5x campaign ROI in six months.

To see how we supported another manufacturer with their 800-page product catalog, read the case study here.

screencapture-riteks-oilfield-solutions-products-2026-09-25-04_42_55 (1)

Spreadsheet chaos is not a sales strategy.

If you’re looking to build or enhance a digital product catalog that not only gives your team back their time (and sanity) but also improves product discoverability and lead generation for your company, we can help. 

Schedule a call with our team today.