Digital transformation is disrupting many industries and distribution is no different. With more millennials joining the workforce, people are more likely to seek out distributors online instead of making phone calls or going by word of mouth. This makes distributor SEO more important than ever because if people can't find your business quickly and effectively in the first few minutes of their search, you may as well not exist.
But distribution companies face specific challenges. As a B2B business, you may encounter resistance to this type of marketing from executives in your business who do not see a need to change how they're attracting customers.
There may be concerns over when the investment will provide its return, which can be difficult when trying to grow organic SEO. Other concerns may involve when the company will see increased leads, whether those leads will be of good quality, and how soon those leads will begin to convert into sales.
Showcasing the value distributor SEO brings to a company increases buy-in from other areas of the business. This is part of the reason why a good SEO agency for distributors is essential to your success.