With so many media channels out there, and each of those channels changing from day-to-day, paid advertising can get quite complicated.
And without a paid media expert on your team, it might feel damn near impossible to determine the right channels, plan, and budget for an effective paid ads strategy.
But that doesn't mean you should avoid it.
With the right focus, a strong paid media strategy can generate lots of qualified leads for your business and maximize your marketing ROI.