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Brand Voice: How to Stop Getting Lost in a Noisy Marketplace

Much attention is given to the visual aspects of creating a brand, and rightly so.

But what’s often overlooked yet equally as important, is how your company sounds to the world.  Companies may spend a considerable amount of time determining how it looks in the world, but not much time on the words it uses, the way it communicates, and how its audience perceives the company.

In the next few...