Search Engine Optimization (SEO)

What is SEO?

SEO describes many processes and techniques used to optimize content for search engine visiblity. SEO stands for “search engine optimization.” It is the process of getting traffic from "free", "organic" or "natural search" results on search engines.

SEO includes keyword/phrase research to discover phrases that people use to search for a product/service or solution. It also includes the optimization of pages for these phrases and link development.

Link development is an important part of SEO. Link development refers to the process of reaching out to other websites to acquire inbound links, which helps to increase ranking in search engine result pages by creating more credibility for the link recipient.


SEO Articles


Improve SEO by Following UX Best Practices for Websites

As a growing business, you know that your website is one of the most important assets you have for connecting with your audience and driving conversions. Maybe you’ve also done a little research, looking for tips on how to boost its performance. What you’ve read has probably centered around the various aspects of search engine optimization (SEO) and user experience (UX).

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Topics: SEO, UX

Top 10 Digital Marketing KPIs to Track to Improve Marketing Strategies

Marketing KPIs exist to give you benchmarks of success. You can measure the effectiveness of certain campaigns, see where your strategy is lacking and devise data-driven strategies for improvement. It puts numbers to each of your efforts so you can make informed decisions moving forward. Let’s take a closer look at marketing KPIs and how you can use them to set objectives and measure success.

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2022 Technical SEO Checklist

Technical SEO is a key element in ranking your site in Google SERPs, but it may be one of the most challenging aspects of SEO. Here is a complete checklist of all technical SEO considerations that you should prioritize in order to rank, grow traffic and convert more buyers.

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Topics: SEO, Technical SEO

Understanding Search Intent for Effective Keyword Targeting

Understand what drives users to your website to improve keyword targeting and ultimately boost your ranking.

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How to Rank for the ‘People Also Ask’ Box

If you’re working on pushing your pages higher up the SERPs, then you’ve probably looked at that “People also ask” box before. It’s got a list of questions and drop-down answers so users can easily get quick, relevant information. But it doesn’t answer your biggest question: Is this box going to steal my SERP ranking?

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What To Do When A Competitor Targets Your Branded Keyword

Imagine this scenario: you pull up your favorite search engine and type in your company name, but instead of your company being the first hit you see the name of a competitor.

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Topics: SEO

What is Schema Markup? Here’s how it can boost your website performance.

Schema markup, sometimes referred to as schema or structured data, is among the essential SEO tactics you need to improve technical SEO performance and increase your site's search engine positioning. 

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Topics: SEO, Technical SEO

The Truth About Search Engine Optimization Prices

There are more than 5.5 billion searches per day on the internet. 

But, surely, your ideal clients aren't looking for businesses like yours online because you’re in the B2B space, right?

Think again.

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Topics: SEO

Which SEO Ranking Factors Will Matter in 2021?

Google and Bing SEO ranking systems run on a combination of algorithms that bring many factors into play. But which factors matter the most for SEO ranking in 2021? 

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Topics: SEO

Benefits of SEO for Your Small Business 

Small Business SEO Benefits:

A Conceptual Shift

It's common for small businesses and local companies to view search engine marketing as too complex or too expensive. While it’s true that not all companies need SEO, you may be missing out on the benefits of SEO for your small business by failing to consider it as a lead generation strategy. Today, small businesses should consider SEO as a...

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