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Search Engine Optimization (SEO)

What is SEO?

SEO describes many processes and techniques used to optimize content for search engine visiblity. SEO stands for “search engine optimization.” It is the process of getting traffic from "free", "organic" or "natural search" results on search engines.

SEO includes keyword/phrase research to discover phrases that people use to search for a product/service or solution. It also includes the optimization of pages for these phrases and link development.

Link development is an important part of SEO. Link development refers to the process of reaching out to other websites to acquire inbound links, which helps to increase ranking in search engine result pages by creating more credibility for the link recipient.


SEO Articles
2020 Technical SEO Checklist

2020 Technical SEO Checklist

By Diona Kidd -February 28, 2020

Any online marketer worth their salt knows how important a sound search engine optimization (SEO) strategy is for their website. However, there are a variety of technical SEO factors that lead to success, and you have to take all of them into account to garner the best possible search results. The advantage of SEO is that when done well it can have a significant ... Read More

Topics: SEO
Creating a Lead Generation Strategy for Your Company Website

Creating a Lead Generation Strategy for Your Company Website

By William McKee -January 29, 2020

If you’re an older business, your website has probably evolved to become an extension of a brick-and-mortar storefront (or multiple storefronts if you’ve experienced success). For newer companies born in the Internet era, an online presence might have been the driving impetus—or at the very least a serious consideration—of your start-up plan. While the age of ... Read More

Topics: SEO
Using SEO to Find New Business Opportunities

Using SEO to Find New Business Opportunities

By Diona Kidd -November 6, 2019

The effective use of Search Engine Optimization (SEO) doesn’t stop at ranking and lead generation.  There is a data pipeline for companies to find new business opportunities. Follow these steps to uncover the data and discover new ideas for growing or expanding your business.

Read More
Topics: SEO
How to Create Content that Engages and Converts Visitors on Your Site

How to Create Content that Engages and Converts Visitors on Your Site

By Diona Kidd -September 29, 2019

Let’s be honest: the Internet is littered with content that was created for content’s sake. Over the years, we’ve seen our share of companies that created webpages, blog posts, and more simply to keep up with their competitors, or to create an online foothold since they felt so far behind. Unfortunately, creating content that doesn’t solve a customers’ specific ... Read More

Topics: SEO
The Hard Truth About Search Engine Optimization Prices

The Hard Truth About Search Engine Optimization Prices

By Matthew Wheeler -September 12, 2019

How much does search engine optimization cost? And what can you reasonably expect to pay for the best SEO services? Read on to learn more about the prices for SEO services.

Read More
Topics: SEO
Understanding Schema Markup for Your Voice Search Audience | Knowmad

Understanding Schema Markup for Your Voice Search Audience | Knowmad

By Diona Kidd -August 28, 2019

Google, which claims the overwhelming majority of search engine user’s love, processes 5.6 billion search queries every single day. That’s an almost unimaginably massive number of searches being streamed through one search engine alone. The fact that we’re obsessed with searching online is old news, but how we’re going about doing it has changed.

... Read More
Topics: SEO
SEO Best Practices vs. Myths

SEO Best Practices vs. Myths

By Matthew Wheeler -July 22, 2019

Search engine optimization (SEO) has evolved into a science of its own. For many marketing teams, SEO concepts are easy to grasp but difficult to implement due to time, conflicting information about SEO best practices and outdated advice, and inaccurate reporting. SEO myths can cause long-term damage to a website’s placement options, ... Read More

Topics: SEO
Optimizing Your Website for SEO and the Demands of Voice Search Users

Optimizing Your Website for SEO and the Demands of Voice Search Users

By William McKee -June 26, 2019

Since the early days of search engine optimization, the goal has been to earn the favor of search engines by building websites that appeal to the preferences of their users. They want mobile optimization? Check. Valuable, rich content? Check. Clean websites, fast loading speeds and video? Check, check and check.

Read More
Topics: SEO, Website Design
How Should You Respond to Google’s Recent Core Algorithm Update?

How Should You Respond to Google’s Recent Core Algorithm Update?

By Diona Kidd -May 8, 2019

It’s that time again. Google has officially rolled out another core update, causing yet another upheaval in the world of digital marketing. The most recent core update was released this past March and it has businesses wondering how it’s going to affect their online performance – both today and in the long term.

Read More
Topics: SEO
How to Revitalize Your SEO with a New Approach to Keyword Research

How to Revitalize Your SEO with a New Approach to Keyword Research

By Diona Kidd -April 11, 2019

Every business today needs to have a strategy for being found online, and search engine optimization has been the rock start of digital marketing for years. There are a lot of components to SEO but it’s safe to say that one of the most important is your keyword strategy.

Read More
Topics: SEO
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