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Search Engine Optimization (SEO)

What is SEO?

SEO describes many processes and techniques used to optimize content for search engine visiblity. SEO stands for “search engine optimization.” It is the process of getting traffic from "free", "organic" or "natural search" results on search engines.

SEO includes keyword/phrase research to discover phrases that people use to search for a product/service or solution. It also includes the optimization of pages for these phrases and link development.

Link development is an important part of SEO. Link development refers to the process of reaching out to other websites to acquire inbound links, which helps to increase ranking in search engine result pages by creating more credibility for the link recipient.


SEO Articles

How to Revitalize Your SEO with a New Approach to Keyword Research

By Diona Kidd -April 11, 2019

Every business today needs to have a strategy for being found online, and search engine optimization has been the rock start of digital marketing for years. There are a lot of components to SEO but it’s safe to say that one of the most important is your keyword strategy.

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Topics: SEO

How Does Search Intent Factor into Your Content Strategy?

By Diona Kidd -March 11, 2019

Content is king. If you’ve paid even a miniscule amount of attention to digital marketing advice for your business, you’ve likely heard this phrase a thousand times. So, you’ve went all in on a content strategy, and while you’re getting hits, nothing else seems to be happening.

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Why Using Structured Data in Web Design Is Important for SEO

By William McKee -February 26, 2019

If you’re a business that has taken on the task of building and managing your own website, you no doubt have gotten at least a taste of how complex it can be. There are some platforms out there that make it easy to create a nice looking, functional business website, which is great for small businesses that want to get their foot in the digital door but don’t yet ... Read More

Topics: SEO, Website Design

Why UX Is Vital to Successful SEO in 2019

By Diona Kidd -February 13, 2019

As a growing business, you know that your website is one of the most important assets you have for connecting with your audience and driving conversions. Maybe you’ve also done a little research, looking for tips on how to boost its performance. What you’ve read has probably centered around the various aspects of search engine optimization (SEO) and user ... Read More

Topics: SEO, UX

Top Predictions Why 2019 Will Be an Amazing Year for SEO

By Diona Kidd -January 24, 2019

Over half of all internet traffic comes from organic search. This isn’t just half of search engine traffic, but half of all the traffic, from all sources on the internet. According to Read More

Topics: SEO

Is Mobile Responsiveness a Google Ranking Factor and How Does It Affect SEO?

By William McKee -December 27, 2018

Our friends over at Google like to keep us on our toes, and they do a pretty good job by switching up their algorithm hundreds of times a year. Granted, most of these are smaller changes that go relatively unnoticed by the masses, but it seems like once or twice a year the search engine giant changes the rules of search engine optimization on a much larger ... Read More

Topics: SEO, Website Design

Ranking Position Zero: Rich Snippets & SEO in 2018

By William McKee -September 26, 2018

Ask anyone who has devoted time and effort into building up their SEO what their ultimate goal is, and the answer will likely be “position one on Google”. Search engine optimization is key in digital marketing and the right strategy can quickly increase your visibility in the digital universe, but it’s difficult to really get the traction you need without a ... Read More

Topics: SEO

Is Voice the Future of SEO?

By Meredith McVadon -June 27, 2018

Until fairly recently, most internet users typed out their questions and queries into the little bar provided by search engines, whether they were using a desktop, phone or tablet. Since text was the vehicle that most customers were using to reach businesses, it provided us with some reliable strategies for search engine optimization.

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Generating an Effective Local SEO Strategy for Multi-Location Businesses

By Diona Kidd -May 17, 2018

For many local businesses, deciding where to focus their marketing energy and budget is one of the biggest challenges. After all, this is a decision that influences their visibility in the market and their success. One wrong move and the competition walks away with customers that should have been theirs.

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Topics: SEO, Local SEO

Crafting the Perfect Content to Aid Your SEO Campaign

By Diona Kidd -April 27, 2018

Content is king in any SEO strategy. You’ve probably heard that so much that it’s starting to get old. While that one statement tells us that content is important, it really does nothing for telling us what it means to create great SEO content in 2018.

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Topics: SEO, Local SEO
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