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Search Engine Optimization (SEO)

What is SEO?

SEO describes many processes and techniques used to optimize content for search engine visiblity. SEO stands for “search engine optimization.” It is the process of getting traffic from "free", "organic" or "natural search" results on search engines.

SEO includes keyword/phrase research to discover phrases that people use to search for a product/service or solution. It also includes the optimization of pages for these phrases and link development.

Link development is an important part of SEO. Link development refers to the process of reaching out to other websites to acquire inbound links, which helps to increase ranking in search engine result pages by creating more credibility for the link recipient.


SEO Articles

SEO Best Practices vs. Myths

By Matthew Wheeler -July 22, 2019

Search engine optimization (SEO) has evolved into a science of its own. For many marketing teams, SEO concepts are easy to grasp but difficult to implement due to time, conflicting information about SEO best practices and outdated advice, and inaccurate reporting. SEO myths can cause long-term damage to a website’s placement options, ... Read More

Topics: SEO

Optimizing Your Website for SEO and the Demands of Voice Search Users

By William McKee -June 26, 2019

Since the early days of search engine optimization, the goal has been to earn the favor of search engines by building websites that appeal to the preferences of their users. They want mobile optimization? Check. Valuable, rich content? Check. Clean websites, fast loading speeds and video? Check, check and check.

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Topics: SEO, Website Design

How Should You Respond to Google’s Recent Core Algorithm Update?

By Diona Kidd -May 8, 2019

It’s that time again. Google has officially rolled out another core update, causing yet another upheaval in the world of digital marketing. The most recent core update was released this past March and it has businesses wondering how it’s going to affect their online performance – both today and in the long term.

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Topics: SEO

How to Revitalize Your SEO with a New Approach to Keyword Research

By Diona Kidd -April 11, 2019

Every business today needs to have a strategy for being found online, and search engine optimization has been the rock start of digital marketing for years. There are a lot of components to SEO but it’s safe to say that one of the most important is your keyword strategy.

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Topics: SEO

How Does Search Intent Factor into Your Content Strategy?

By Diona Kidd -March 11, 2019

Content is king. If you’ve paid even a minuscule amount of attention to digital marketing advice for your business, you’ve likely heard this phrase a thousand times. So, you’ve went all in on a content strategy, and while you’re getting hits, nothing else seems to be happening.

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Why Using Structured Data in Web Design Is Important for SEO

By William McKee -February 26, 2019

If you’re a business that has taken on the task of building and managing your own website, you no doubt have gotten at least a taste of how complex it can be. There are some platforms out there that make it easy to create a nice looking, functional business website, which is great for small businesses that want to get their foot in the digital door but don’t yet ... Read More

Topics: SEO, Website Design

Why UX Is Vital to Successful SEO in 2019

By Diona Kidd -February 13, 2019

As a growing business, you know that your website is one of the most important assets you have for connecting with your audience and driving conversions. Maybe you’ve also done a little research, looking for tips on how to boost its performance. What you’ve read has probably centered around the various aspects of search engine optimization (SEO) and user ... Read More

Topics: SEO, UX

Top Predictions Why 2019 Will Be an Amazing Year for SEO

By Diona Kidd -January 24, 2019

Over half of all internet traffic comes from organic search. This isn’t just half of search engine traffic, but half of all the traffic, from all sources on the internet. According to Read More

Topics: SEO

Is Mobile Responsiveness a Google Ranking Factor and How Does It Affect SEO?

By William McKee -December 27, 2018

Our friends over at Google like to keep us on our toes, and they do a pretty good job by switching up their algorithm hundreds of times a year. Granted, most of these are smaller changes that go relatively unnoticed by the masses, but it seems like once or twice a year the search engine giant changes the rules of search engine optimization on a much larger ... Read More

Topics: SEO, Website Design

Ranking Position Zero: Rich Snippets & SEO in 2018

By William McKee -September 26, 2018

Ask anyone who has devoted time and effort into building up their SEO what their ultimate goal is, and the answer will likely be “position one on Google”. Search engine optimization is key in digital marketing and the right strategy can quickly increase your visibility in the digital universe, but it’s difficult to really get the traction you need without a ... Read More

Topics: SEO
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