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Search Engine Optimization (SEO)

What is SEO?

SEO describes many processes and techniques used to optimize content for search engine visiblity. SEO stands for “search engine optimization.” It is the process of getting traffic from "free", "organic" or "natural search" results on search engines.

SEO includes keyword/phrase research to discover phrases that people use to search for a product/service or solution. It also includes the optimization of pages for these phrases and link development.

Link development is an important part of SEO. Link development refers to the process of reaching out to other websites to acquire inbound links, which helps to increase ranking in search engine result pages by creating more credibility for the link recipient.


SEO Articles


Ranking Position Zero: Rich Snippets & SEO in 2018

Ask anyone who has devoted time and effort into building up their SEO what their ultimate goal is, and the answer will likely be “position one on Google”. Search engine optimization is key in digital marketing and the right strategy can quickly increase your visibility in the digital universe, but it’s difficult to really get the traction you need without a ... Read More

Topics: SEO

Is Voice the Future of SEO?

Until fairly recently, most internet users typed out their questions and queries into the little bar provided by search engines, whether they were using a desktop, phone or tablet. Since text was the vehicle that most customers were using to reach businesses, it provided us with some reliable strategies for search engine optimization.

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Generating an Effective Local SEO Strategy for Multi-Location Businesses

For many local businesses, deciding where to focus their marketing energy and budget is one of the biggest challenges. After all, this is a decision that influences their visibility in the market and their success. One wrong move and the competition walks away with customers that should have been theirs.

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Topics: Local SEO, SEO

Crafting the Perfect Content to Aid Your SEO Campaign

Content is king in any SEO strategy. You’ve probably heard that so much that it’s starting to get old. While that one statement tells us that content is important, it really does nothing for telling us what it means to create great SEO content in 2018.

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Topics: SEO, Local SEO

7 Effective Strategies for Ranking in the Local Pack

Do a search for any type of business on Google and tell us what you see. It doesn’t matter if it’s for a Mexican restaurant, auto insurance agent or digital marketing agency, there’s one feature that remains consistent across each search.

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Topics: Local SEO, SEO

Find Out Why Directory Listings Are Crucial for Local SEO

Once upon a time, there was this archaic device called a telephone book. Depending on where you lived, the size of this directory could be unwieldy. As a business, if you didn’t make it into the directory for it’s annual publication, you were out of luck until next year.

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Topics: Local SEO, SEO

Local SEO: What It Is and Why Your Business Needs It

Shop local. Buy local. We hear this all the time. It is the mantra of small businesses, and anyone that cares about their local community. Small businesses are great for local economies, but they’re also essential for building the communities we want to call home. Most people want to support smaller, local businesses.

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Topics: SEO, Local SEO

How SEO and Inbound Marketing Are Different and Why It Matters

You hear a lot of buzzwords in digital marketing like inbound marketing, search engine optimization (SEO), search engine marketing (SEM), SEO services, and local SEO. But what does it all mean, and what is most relevant to your business?

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How Will Google's Change to a Mobile-First Index Affect Organic Rankings?

Despite radical shifts in how Google ranks websites, search engine optimization (SEO) remains one of the primary ways for businesses to generate awareness and credibility.

But the game has changed, mostly because Google – the dominant search engine in the world – continues to change its algorithms, sending marketers scrambling to keep up.

... Read More
Topics: Website Design, SEO

How PPC and SEO Work Together to Drive Traffic to Your Site

In the marketing world, Pay Per Click (PPC) and SEO are usually seen as two completely opposite worlds.

One is heavier on your marketing budget, but is straightforward with predictable results. The other may involve a lower budget, but it depends on keyword trends and ... Read More

Topics: PPC, SEO

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