Search Engine Optimization (SEO)

What is SEO?

SEO describes many processes and techniques used to optimize content for search engine visiblity. SEO stands for “search engine optimization.” It is the process of getting traffic from "free", "organic" or "natural search" results on search engines.

SEO includes keyword/phrase research to discover phrases that people use to search for a product/service or solution. It also includes the optimization of pages for these phrases and link development.

Link development is an important part of SEO. Link development refers to the process of reaching out to other websites to acquire inbound links, which helps to increase ranking in search engine result pages by creating more credibility for the link recipient.


SEO Articles


SEO Campaign Timeline: How Long it Takes to See Results

Search Engine Optimization, or SEO, is a strategic form of digital marketing that helps connect brands and businesses with their target audience. Even if they do not operate specifically in the digital space, many marketers know that SEO involves researching commonly searched terms in online marketing. When a user searches for one of these terms, the company’s and its competitors' websites will...

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Topics: SEO

10 Quick Tips to Improve Google Search Ranking

When trying to solidify your business as a leader in your industry, being on the first page of Google isn’t just a “nice to have”— it’s a downright requirement. In 2022, so much of everyday life is happening online, so Google, the most popular search engine in the world, is your gateway to consumers. Businesses listed on the first page receive a majority of the organic search traffic and are...

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Topics: SEO, Technical SEO

How to Increase Website Traffic With a Winning SEO Strategy

Imagine spending thousands of dollars creating a gorgeous website for your business, only to find out that it’s missing an essential element for getting noticed by consumers: effective search engine optimization (SEO). Your website can be one of your company’s most valuable assets, but without an effective SEO marketing strategy backing it up, the value it creates will be minimal.

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Topics: SEO, Technical SEO

Improve SEO by Following UX Best Practices for Websites

As a growing business, you know that your website is one of the most important assets you have for connecting with your audience and driving conversions. Maybe you’ve also done a little research, looking for tips on how to boost its performance. What you’ve read has probably centered around the various aspects of search engine optimization (SEO) and user experience (UX).

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Topics: SEO, UX

Top 10 Digital Marketing KPIs to Track to Improve Marketing Strategies

Marketing KPIs exist to give you benchmarks of success. You can measure the effectiveness of certain campaigns, see where your strategy is lacking and devise data-driven strategies for improvement. It puts numbers to each of your efforts so you can make informed decisions moving forward. Let’s take a closer look at marketing KPIs and how you can use them to set objectives and measure success.

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2022 Technical SEO Checklist

Technical SEO is a key element in ranking your site in Google SERPs, but it may be one of the most challenging aspects of SEO. Here is a complete checklist of all technical SEO considerations that you should prioritize in order to rank, grow traffic and convert more buyers.

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Topics: SEO, Technical SEO

Understanding Search Intent for Effective Keyword Targeting

Understand what drives users to your website to improve keyword targeting and ultimately boost your ranking.

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How to Rank for the ‘People Also Ask’ Box

If you’re working on pushing your pages higher up the SERPs, then you’ve probably looked at that “People also ask” box before. It’s got a list of questions and drop-down answers so users can easily get quick, relevant information. But it doesn’t answer your biggest question: Is this box going to steal my SERP ranking?

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What To Do When A Competitor Targets Your Branded Keyword

Imagine this scenario: you pull up your favorite search engine and type in your company name, but instead of your company being the first hit you see the name of a competitor.

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Topics: SEO

What is Schema Markup? Here’s how it can boost your website performance.

Schema markup, sometimes referred to as schema or structured data, is among the essential SEO tactics you need to improve technical SEO performance and increase your site's search engine positioning. 

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Topics: SEO, Technical SEO

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