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Search Engine Optimization (SEO)

What is SEO?

SEO describes many processes and techniques used to optimize content for search engine visiblity. SEO stands for “search engine optimization.” It is the process of getting traffic from "free", "organic" or "natural search" results on search engines.

SEO includes keyword/phrase research to discover phrases that people use to search for a product/service or solution. It also includes the optimization of pages for these phrases and link development.

Link development is an important part of SEO. Link development refers to the process of reaching out to other websites to acquire inbound links, which helps to increase ranking in search engine result pages by creating more credibility for the link recipient.


SEO Articles
SEO Campaign Timeline: How Long it Takes to See Results

SEO Campaign Timeline: How Long it Takes to See Results

By Michelle Rojas -December 8, 2022

Search Engine Optimization, or SEO, is a strategic form of digital marketing that helps connect brands and businesses with their target audience. Even if they do not operate specifically in the digital space, many marketers know that SEO involves researching commonly searched terms in online marketing. When a user searches for one of these terms, the company’s and its competitors' websites will...

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Topics: SEO
10 Quick Tips to Improve Google Search Ranking

10 Quick Tips to Improve Google Search Ranking

By Michelle Rojas -August 25, 2022

When trying to solidify your business as a leader in your industry, being on the first page of Google isn’t just a “nice to have”— it’s a downright requirement. In 2022, so much of everyday life is happening online, so Google, the most popular search engine in the world, is your gateway to consumers. Businesses listed on the first page receive a majority of the organic search traffic and are...

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Topics: SEO, Technical SEO
How to Increase Website Traffic With a Winning SEO Strategy

How to Increase Website Traffic With a Winning SEO Strategy

By Michelle Rojas -August 1, 2022

Imagine spending thousands of dollars creating a gorgeous website for your business, only to find out that it’s missing an essential element for getting noticed by consumers: effective search engine optimization (SEO). Your website can be one of your company’s most valuable assets, but without an effective SEO marketing strategy backing it up, the value it creates will be minimal.

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Topics: SEO, Technical SEO
Improve SEO by Following UX Best Practices for Websites

Improve SEO by Following UX Best Practices for Websites

By Sarah Kühn -January 7, 2022

As a growing business, you know that your website is one of the most important assets you have for connecting with your audience and driving conversions. Maybe you’ve also done a little research, looking for tips on how to boost its performance. What you’ve read has probably centered around the various aspects of search engine optimization (SEO) and user experience (UX).

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Topics: SEO, UX
Top 10 Digital Marketing KPIs to Track to Improve Marketing Strategies

Top 10 Digital Marketing KPIs to Track to Improve Marketing Strategies

By Karen Mikami -November 23, 2021

Marketing KPIs exist to give you benchmarks of success. You can measure the effectiveness of certain campaigns, see where your strategy is lacking and devise data-driven strategies for improvement. It puts numbers to each of your efforts so you can make informed decisions moving forward. Let’s take a closer look at marketing KPIs and how you can use them to set objectives and measure success.

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2022 Technical SEO Checklist

2022 Technical SEO Checklist

By Chris Steele -November 2, 2021

Technical SEO is a key element in ranking your site in Google SERPs, but it may be one of the most challenging aspects of SEO. Here is a complete checklist of all technical SEO considerations that you should prioritize in order to rank, grow traffic and convert more buyers.

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Topics: SEO, Technical SEO
Understanding Search Intent for Effective Keyword Targeting

Understanding Search Intent for Effective Keyword Targeting

By Chris Steele -October 25, 2021

Understand what drives users to your website to improve keyword targeting and ultimately boost your ranking.

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How to Rank for the ‘People Also Ask’ Box

How to Rank for the ‘People Also Ask’ Box

By Chris Steele -September 21, 2021

If you’re working on pushing your pages higher up the SERPs, then you’ve probably looked at that “People also ask” box before. It’s got a list of questions and drop-down answers so users can easily get quick, relevant information. But it doesn’t answer your biggest question: Is this box going to steal my SERP ranking?

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What To Do When A Competitor Targets Your Branded Keyword

What To Do When A Competitor Targets Your Branded Keyword

By Matthew Wheeler -August 31, 2021

Imagine this scenario: you pull up your favorite search engine and type in your company name, but instead of your company being the first hit you see the name of a competitor.

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Topics: SEO
What is Schema Markup? Here’s how it can boost your website performance.

What is Schema Markup? Here’s how it can boost your website performance.

By Chris Steele -June 15, 2021

Schema markup, sometimes referred to as schema or structured data, is among the essential SEO tactics you need to improve technical SEO performance and increase your site's search engine positioning. 

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Topics: SEO, Technical SEO
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