SEO describes many processes and techniques used to optimize content for search engine visiblity. SEO stands for “search engine optimization.” It is the process of getting traffic from "free", "organic" or "natural search" results on search engines.
SEO includes keyword/phrase research to discover phrases that people use to search for a product/service or solution. It also includes the optimization of pages for these phrases and link development.
Link development is an important part of SEO. Link development refers to the process of reaching out to other websites to acquire inbound links, which helps to increase ranking in search engine result pages by creating more credibility for the link recipient.
Let’s be honest: the Internet is littered with content that was created for content’s sake. Over the years, we’ve seen our share of companies that created webpages, blog posts, and more simply to keep up with their competitors, or to create an online foothold since they felt so far behind. Unfortunately, creating content that doesn’t solve a customers’ specific ... Read More
How much does search engine optimization cost? And what can you reasonably expect to pay for the best SEO services? Read on to learn more about the prices for SEO services.Read More
Google, which claims the overwhelming majority of search engine user’s love, processes 5.6 billion search queries every single day. That’s an almost unimaginably massive number of searches being streamed through one search engine alone. The fact that we’re obsessed with searching online is old news, but how we’re going about doing it has changed.... Read More
Search engine optimization (SEO) has evolved into a science of its own. For many marketing teams, SEO concepts are easy to grasp but difficult to implement due to time, conflicting information about SEO best practices and outdated advice, and inaccurate reporting. SEO myths can cause long-term damage to a website’s placement options, ... Read More
Since the early days of search engine optimization, the goal has been to earn the favor of search engines by building websites that appeal to the preferences of their users. They want mobile optimization? Check. Valuable, rich content? Check. Clean websites, fast loading speeds and video? Check, check and check.Read More
It’s that time again. Google has officially rolled out another core update, causing yet another upheaval in the world of digital marketing. The most recent core update was released this past March and it has businesses wondering how it’s going to affect their online performance – both today and in the long term.Read More
Every business today needs to have a strategy for being found online, and search engine optimization has been the rock start of digital marketing for years. There are a lot of components to SEO but it’s safe to say that one of the most important is your keyword strategy.Read More
Content is king. If you’ve paid even a minuscule amount of attention to digital marketing advice for your business, you’ve likely heard this phrase a thousand times. So, you’ve went all in on a content strategy, and while you’re getting hits, nothing else seems to be happening.Read More
If you’re a business that has taken on the task of building and managing your own website, you no doubt have gotten at least a taste of how complex it can be. There are some platforms out there that make it easy to create a nice looking, functional business website, which is great for small businesses that want to get their foot in the digital door but don’t yet ... Read More
As a growing business, you know that your website is one of the most important assets you have for connecting with your audience and driving conversions. Maybe you’ve also done a little research, looking for tips on how to boost its performance. What you’ve read has probably centered around the various aspects of search engine optimization (SEO) and user ... Read More
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