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Deciding Which Pay Per Click Platform Is Right For You

Pay per click (PPC) advertising is a crucial part of a strong digital marketing campaign for any business that wants to be successful. In fact, in today’s competitive digital world, PPC is essential for many small and medium sized businesses. It’s been shown that PPC boosts brand awareness ... Read More

Topics: PPC

Pay Attention To these 5 KPIs In Your PPC Campaigns

Key performance indicators (KPIs) are the metric that marketers most commonly use to determine how their campaigns are progressing, and what areas need tweaking to make them more effective.

If you’re running a pay-per-click (PPC) campaign, you need real-world data to determine your return-on-investment (ROI), and there are five essential KPIs you need ... Read More

Topics: PPC

How PPC and SEO Work Together to Drive Traffic to Your Site

In the marketing world, Pay Per Click (PPC) and SEO are usually seen as two completely opposite worlds.

One is heavier on your marketing budget, but is straightforward with predictable results. The other may involve a lower budget, but it depends on keyword trends and ... Read More

Topics: PPC, SEO

AdWords Campaign Experiments: Why You Should Be Using It & How

AdWords Campaign Experiments, commonly abbreviated as ACE, has been designed for the online marketer. More particularly, the feature allows marketers to isolate certain aspects of their Google AdWords campaigns, test the elements, and split off traffic in ways that are both profound and impactful. By doing so, marketers can enjoy the instant feedback that ... Read More

Topics: PPC

Top 3 PPC Ad Extensions: How to Use Them & When

Before you know how and when to use PPC ad extensions, you need to know what they are, the different types available, and why they are needed in the first place. Essentially, Google tends to update its AdWords ad extensions on a regular basis. Therefore, you should only learn about the 3 most popular and long lasting extensions and how to best apply ... Read More

Topics: PPC

Google Hummingbird Algorithm and Keyword Research

September 2013 was a big month for Google.

On September 26, they celebrated their 15th birthday by announcing that they have a few new features in the works. But they also revealed a new search algorithm named hummingbird.

... Read More
Topics: SEO, PPC

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