Pay per click (PPC) advertising is a crucial part of a strong digital marketing campaign for any business that wants to be successful. In fact, in today’s competitive digital world, PPC is essential for many small and medium sized businesses. It’s been shown that PPC boosts brand awareness ... Read More
Key performance indicators (KPIs) are the metric that marketers most commonly use to determine how their campaigns are progressing, and what areas need tweaking to make them more effective.
If you’re running a pay-per-click (PPC) campaign, you need real-world data to determine your return-on-investment (ROI), and there are five essential KPIs you need ... Read More
One is heavier on your marketing budget, but is straightforward with predictable results. The other may involve a lower budget, but it depends on keyword trends and ... Read More
AdWords Campaign Experiments, commonly abbreviated as ACE, has been designed for the online marketer. More particularly, the feature allows marketers to isolate certain aspects of their Google AdWords campaigns, test the elements, and split off traffic in ways that are both profound and impactful. By doing so, marketers can enjoy the instant feedback that ... Read More
Before you know how and when to use PPC ad extensions, you need to know what they are, the different types available, and why they are needed in the first place. Essentially, Google tends to update its AdWords ad extensions on a regular basis. Therefore, you should only learn about the 3 most popular and long lasting extensions and how to best apply ... Read More
September 2013 was a big month for Google.
On September 26, they celebrated their 15th birthday by announcing that they have a few new features in the works. But they also revealed a new search algorithm named hummingbird.... Read More
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