Pay Per Click (PPC) Advertising:  Is it Worth It?

Getting results from pay per click (PPC) advertising isn’t easy. It requires experience, expertise, and training. But even if you hire an agency who has all three, you’re still uncertain if pay per click advertising is worth the investment. 

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Topics: PPC

Deciding Which Pay Per Click Platform Is Right For You

Pay per click (PPC) advertising is a crucial part of a strong digital marketing campaign for any business that wants to be successful. In fact, in today’s competitive digital world, PPC is essential for many small and medium sized businesses. It’s been shown that PPC boosts brand awareness and converts 50% more visitors than organic traffic.

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Topics: PPC

Pay Attention To these 5 KPIs In Your PPC Campaigns

Key performance indicators (KPIs) are the metric that marketers most commonly use to determine how their campaigns are progressing, and what areas need tweaking to make them more effective.

If you’re running a pay-per-click (PPC) campaign, you need real-world data to determine your return-on-investment (ROI), and there are five essential KPIs you need to monitor to ensure long-term success.

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Topics: PPC

How PPC and SEO Work Together to Drive Traffic to Your Site

In the marketing world, Pay Per Click (PPC) and SEO are usually seen as two completely opposite worlds.

One is heavier on your marketing budget, but is straightforward with predictable results. The other may involve a lower budget, but it depends on keyword trends and algorithms, which change frequently, to get results. Which is better for your business?

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Topics: SEO, PPC

AdWords Campaign Experiments: Why You Should Be Using It & How

AdWords Campaign Experiments, commonly abbreviated as ACE, has been designed for the online marketer. More particularly, the feature allows marketers to isolate certain aspects of their Google AdWords campaigns, test the elements, and split off traffic in ways that are both profound and impactful. By doing so, marketers can enjoy the instant feedback that comes with PPC campaigns by funneling...

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Topics: PPC

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