Want to learn more about how we approach internet marketing? From our success stories to industry trends, our Knowmad blog is a valuable resource, one we hope you’ll learn from on a consistent basis.
Whether you’re selling a B2B service or marketing a product directly to consumers, your website should generate new leads and revenue for your business.Read More
If you want to go fast, go alone. If you want to go far, go together.Read More
That’s the number that Google set in 2018 as the magic speed number for desktop and mobile users.Read More
Nothing can happen until a sale is made. No amount of marketing, product creation, or any other business function truly matters until revenue starts coming in. Unfortunately, many business leaders often think their sales department could make the most improvement.Read More
In our last post, Building Conversational Marketing Into Your Website, we shared a broader definition of conversational marketing and how it's much more than a chatbot feature. We provided a list of conversational marketing formats and styles that can integrate with website features:
When it comes to technology—be it equipment or software—it's human nature to be reluctant to change. This applies to companies as much as it does to individuals. As change agents, we anticipate hesitation from our clients during a website redesign project. We understand that there are a variety of reasons for this reluctance, ranging from juggling too many initiatives at one time to the fear...Read More
Measuring your return on investment (ROI) from marketing is no easy task, especially in the digital space. Measuring digital marketing is as much about monitoring, testing, and tweaking as it is about researching and planning. That’s why identifying a specific set of digital marketing KPIs (key performance indicators) is vital. While these will vary a bit depending on your objectives, the core...Read More
If your sales-related job sometimes feels like a data-entry job, you’re not alone. Sales and business development professionals are often left with a pile of notes and to-do lists to process at the end of the day.
The buying process has changed. As a result, Sales is feeling the pain from having a growing number of new tools. These tools require time for training and management, taking time...Read More
Yesterday at Inbound13, HubSpot founders Brian Halligan and Darmesh Shah announced a major renovation of their content management system that will have an impact on the future of website design. Based on the preview, the change in how we think about designing and building websites could be as significant as the impact that the HubSpot platform has had on Internet marketing.Read More