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How many visitors to your site actually take action? How many of them give you their email address? Conversion rates generally run about 2-5% depending on the nature of the site and the quality of the traffic. Anything over 5% is generally pretty impressive.
What about the other 95%?
Thankfully, marketers now have a tool to reach out again to that other 95%. The tool is...Read More
A couple weeks ago, just before its tenth birthday, Facebook released it's 2013 Q4 earnings report. It was a happy moment for Facebook, but perhaps not for marketers.Read More