Internet Marketing Blog

Recapture Lost Opportunity with Retargeting

How many visitors to your site actually take action? How many of them give you their email address? Conversion rates generally run about 2-5% depending on the nature of the site and the quality of the traffic. Anything over 5% is generally pretty impressive.

But is 5% good?

What about the other 95%?

Thankfully, marketers now have a tool to reach out again to that other 95%. The tool is...

The Latest Trends in Facebook

A couple weeks ago, just before its tenth birthday, Facebook released it's 2013 Q4 earnings report. It was a happy moment for Facebook, but perhaps not for marketers.