Digital Marketing Blog

David Aviles

As Paid Media Director, David helps design high-performing, data-driven paid media strategies for Knowmad's clients.

A B2B Guide to Building a Social Media Advertising Strategy

By David Aviles -June 30, 2022

Business to business advertising, commonly referred to as B2B marketing, presents marketers with unique challenges, since the company’s target audience is another business. Marketers must make the products and services that their business offers appeal to an organization, rather than a single customer.

Topics: Social Media, Digital Marketing

Programmatic Advertising: A Complete Beginner's Guide

By David Aviles -June 27, 2022

When it comes to creating competitive and cutting-edge marketing campaigns for your clients, it’s crucial to understand all of the available advertising opportunities. Technological developments have rapidly advanced the ways in which advertisers and publishers can circulate advertisements. At times, these developments can be difficult to keep up with, but continuous education is the key to...

Topics: Digital Marketing

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David Aviles

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A B2B Guide to Building a Social Media Advertising Strategy

Programmatic Advertising: A Complete Beginner's Guide

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