At Knowmad, giving back to the community is more about making a genuine contribution than it is about checking off a box. On the local level, we’ve been involved with Patriots Path, Leadership Charlotte, and Friendship Trays. From supporting veterans to cultivating leaders to assisting the less fortunate, these outstanding organizations make a true difference day in and day out in our community, and we’re proud that we’ve had the opportunity to support them.
When it comes to promoting local business and our industry, we’re involved with the Charlotte Business Exchange, the Metrolina Business Council, and the Charlotte HubSpot User Group. While these affiliations focus on the local community, we’re just as proud of what we’ve done for the global community, and our open source contributions are a testament to that.
At its simplest, Inbound Marketing is the act of marketing activities that intend to attract customers based off of their demographics and psychographics as opposed to trying to get the attention of the prospects by just pushing messages out.
Here at Knowmad, we like to take it a step further. Inbound Marketing is the methodology of creating helpful content and promoting it online in order to generate qualified leads for our clients.
The Knowmad Inbound Marketing Scholarship is open to any student currently enrolled in a business, marketing or communications undergraduate or graduate degree program by Fall 2016 at any accredited U.S. college or university.