Located in Charlotte, NC, Suite 1000 provides inbound call center and phone dispatch services to clients nationwide. For over 30 years they've helped their customers with sales leads, appointment scheduling, and customer service calls. The company is proud to be available for support 24/7, and for 365 days a year.
Challenge
Suite 1000's website wasn’t delivering leads as well as it should be and when it did deliver leads, very few were qualified. Aside from creating a continuous flow of qualified leads, key decision-makers wanted to develop processes to manage and track online ROI so that they could double-down on what was successful, and jettison any campaigns or strategies that weren't. Long-term, the goals were to create loyal customers and improve the overall brand perception.
Solution
First we dug into Suite 1000's business to understand their business goals and to discover which prospects would be the best qualified leads for the business.
Based on this discovery process and the desire for increased online competitiveness, the decision was made to redesign and market the Suite 1000 website using a blended approach of Inbound Marketing and SEO.
After creating Personas for each buyer group, messaging and content were developed to target the need and business of each buyer. These pages were then optimized for search engines utilizing keyword and competitive research.
Based on the sales experience of the company, content and sales offers were created to encourage website visitors to become sales leads. During the design process, the website was optimized for search engines.
Analytics were configured to track the performance of the website, including goals for conversion tracking.
After launch, an on-going campaign that included Inbound Marketing and SEO was implemented.
Results
- +500% increase in online leads from website and online marketing program
- Sales from online leads grew to 10% of total sales
- Close rate of online leads grew from 0% to 17%
