Manufacturing Web Design & Development

Your manufacturing website is the foundation of your digital marketing efforts. It should look great and effectively generate leads.
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manufacturing website design

Turn Your Manufacturing Website Into a Money-Making Machine

Studies have shown that the vast majority of all interactions between a business and its customers still begin the same way: with a search engine. This means that the vast majority of people are going to discover your company for the first time via your website. That site can be one of the most powerful tools you have... or one of its greatest weaknesses. It's up to you to decide.

At Knowmad Digital Marketing, we want to help your manufacturing website become the valuable asset it was meant to be. One that attracts more of your ideal customers and clients every day. One that converts casual browsers into active buyers. One that empowers your sales team to do more with less, all by way of a powerful design that delivers exceptional results.

That's what can happen if you find a manufacturing website design and development partner that understands your industry, your business, and your customers. Thanks to the creativity, the passion, and years of experience we bring to the table, we're prepared to help you accomplish all of this and more.

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Powerful design.
Powerful results for our clients.

MCP (1)
wyatt (1)
manufacturer web design

Mallard Creek Polymers


Wyatt Seal


Southern Luxe


Door Systems



View Full Design Portfolio

At the end of the day,

our goal is to make

money for your


Awards are nice, too.
Best of Creative Design0BLK
"Working with Knowmad on my manufacturing website redesign was a pleasure. Their ability to listen and pay attention to the details made the process run smoothly; in fact, we were even able to launch ahead of schedule. The new design is beautiful and includes lead generation forms as well as an online estimation tool for my customers (which makes my life easier!)."
- Ashley Chilton, Sales Manager -
A Leading Textile Manufacturer

What We Do

At Knowmad Digital Marketing, we pride ourselves on our ability to play to the strengths that make our clients unique. We don't try to fit you into a "one size fits all" box when it comes to manufacturing website design and development that doesn't really exist. Instead, we have a few different options for you to choose from depending on your needs and what it is that you're trying to accomplish.

Complete Manufacturing Website Design Services

If you've determined that your current manufacturing website just isn't generating the results that you need, or if you don't have a site at all, we're prepared to step in and become your one-stop shop when it comes to complete manufacturing website design services. From conception to development to setting actionable, measurable objectives and ongoing maintenance/support, our team will be by your side every step of the way.

manufacturing website design

Manufacturing Website Conversion Optimization

If you feel like you already have a high-quality manufacturing website in place in terms of what users see and interact with, we can help optimize things on the back end for better performance in a variety of areas. More effective and strategically placed calls-to-action can help with conversions, for example. More relevant content can boost your SEO (search engine optimization) performance.

manufacturing website design

Creating a Manufacturing Website Design Strategy for Manufacturing Companies

One of the most important things to understand about manufacturing web design and development is that every decision you make must be purpose-driven.

Everything - from the user interface to the visuals to the color scheme, layout, navigational properties, and more - needs to help accomplish the goals you've set out for your business. That requires you to sit down and come up with a strategy, identifying what you need your site to do, why it's so important, and how you're going to do it. Our manufacturing website design team can help make sure you're always headed in the right direction.

Our website packages

  • The Compass Rose

  • The Sherpa

  • The North Star

  • What’s included
    in base price
  • Website Strategy
  • Brand Messaging
  • Custom Design
  • 3-4 design page layouts
  • 6 design page layouts
  • 11+ design page layouts
  • Blog
  • Copywriting
  • 5 copywriting pages
  • 10 copywriting pages
  • 20+ copywriting pages
  • Content Plan
  • Development
  • 8 total website pages
  • 15 total website pages
  • 30+ total website pages
  • Special Features
  • Special Features are available for an additional fee
    Examples include: product catalogs, event calendars, interactive infographics, surveys or quizzes, pricing calculators, interactive maps

The above website packages can be customized based on the needs of your business. Our knowledgeable website specialists will work with you to determine the best path for your growth.

Our website packages

Website Strategy
Brand Messaging
Custom Design
3-4 design page layouts
5 copywriting pages
Content Plan
8 total website pages
Special Features
Special Features are available for an additional fee
Examples include: product catalogs, event calendars, interactive infographics, surveys or quizzes, pricing calculators, interactive maps
Website Strategy
Brand Messaging
Custom Design
6 design page layouts
10 copywriting pages
Content Plan
15 total website pages
Special Features
Website Strategy
Brand Messaging
Custom Design
11+ design page layouts
20+ copywriting pages
Content Plan
30+ total website pages
Special Features
Special Features are available for an additional fee
Examples include: product catalogs, event calendars, interactive infographics, surveys or quizzes, pricing calculators, interactive maps

The above website packages can be customized based on the needs of your business. Our knowledgeable website specialists will work with you to determine the best path for your growth.

Our Process

At Knowmad Digital Marketing, we believe that what separates us from so many other manufacturer website design companies is the personal level of care and attention to detail that we offer to our clients. First, we take the time to get to know not only your business but also you and your target audience. This puts us in the best possible position to come up with the perfect manufacturer website strategy and brand messaging to help your manufacturing business soar. We can then handle everything from custom design to copywriting to content planning, development, and other special features as needed.

Our process also involves important elements like conducting a thorough competitive analysis, for example. We'll study your competition to help you understand exactly which of their efforts are working and, more importantly, which ones aren't. That will give us a chance to help you fill in some of those gaps and truly get ahead in the marketplace.

Everything we do can be fully customized based on the needs of your business because, ultimately, attracting more ideal customers and converting more buyers is the most important goal of all. We don't care how we have to do it so long as the job gets done. Everything leads to a website that is built to perform - one that makes your readers and algorithms happy in equal measure, and that helps bring in as much valuable website traffic as possible.

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Trusted Experts in Manufacturing Website Design

The team at Knowmad Digital Marketing is capable of offering so much more than just straightforward manufacturing website design and development services. Anyone can build you a functioning site. Instead, we want to build the right site for the right audience at precisely the right time, taking passive observers and turning them into a loyal army of brand advocates before your eyes.

This is why we always begin with extensive buyer research. We want to know exactly who your ideal buyer is, what they want, and what they need. This helps us generate leads, which increases conversions, which leads to more revenue flowing into your organization before you know it.

But ultimately, even the most visually pleasing website in the world won't make the impact you need if it isn't engaging and enjoyable to use. That's why an exceptional user experience is always one of our focuses. We want to tell your manufacturing business' story in a compelling way that people can identify with and latch onto.

We also do this via a custom content strategy that is designed to resonate with as many people as possible. Not all audiences are created equally, and this is especially true in an industry as varied as manufacturing. By targeting certain keywords and by making specific language choices, we'll develop the type of content that people just can't get enough of.

You've already put a major amount of time, effort, and passion into building the type of manufacturing business you always dreamed of. Now, it's time to let the rest of the world know about your efforts. One that attracts more of your ideal customers than ever, all so that they can be converted into buyers in the most efficient way possible. That means more money while empowering your ability to grow, which is precisely what a high-quality manufacturing website is supposed to do. 

To find out more information, or to speak to someone about your manufacturing business' long-term marketing goals in more detail, contact Knowmad Digital Marketing today.

Attracting more ideal customers.

Converting more buyers.

Making you more money.

Let’s start your project today with a free quote

“Knowmad got to know about our business. They asked a lot of questions about things I wasn’t thinking about, and they learned our business from our perspective and our needs.”

- Edward Boss, Founder -
Riteks INC.

“Knowmad worked diligently with us to achieve just the right tone and voice, not only in copy, but in imagery. We feel that the site is highly representative of our company culture and the clients we serve. That was imperative in our highly-fragmented and competitive industry.”

- Julie Murphy, Marketing Director -
Commercial Funding Inc.

"I am blown away. Our website is so beautiful and far better than I could've ever dreamed up myself! We LOVE it and are so so so pleased!!"

- Pressly Williams -
Renfrow Hardware

Frequently Asked


The Website Design Process

Who is involved in the website design project? +-

You will have a team of experts at your disposal. You will have one main account manager, who will be involved in every aspect of the project. Then, at certain points within the process, our specialists (designer/developer, copywriters, SEO strategists) will become involved and you will be able to communicate directly with them.

For more information, see our article "5 Must-Haves for Professional Website Design."

How do I prepare if I'm thinking about starting a web project? +-

The thought of a website redesign project can be daunting and stressful - anyone who has had a bad website project does not want to experience another. The good news is, it doesn't have to be that way! Our Website Design Project Guide sets the groundwork for you and a successful website project venture from initial planning all the way through to the exciting day of launch. 

We guide you every step of the way and make sure you are always prepped & know what to expect next. A website project should be fun and collaborative, not stressful and overwhelming.

How much does a website cost? +-

A typical website ranges anywhere from $7,000 - $30,000+ depending on the business requirements, necessary technical functionality (e.g., product catalog, online calculators, customer/vendor portal), design requirements, number of website pages, content creation, and SEO optimization.

Our service fees can be broken down into a payment plan to help you manage the costs of this capital investment.

If you do not have a Scope of Work with your business goals, objectives and technical requirements fully documented, we can help. Talk to us about a Website Planning  project which will walk you through the Discovery phase of our process to establish a clear scope and budget.

Contact us to receive a quote.

How long does a website project take? +-

Typically, a 10-15 page corporate website takes 3-4 months to complete. This allows our team time to fully understand your business, create a custom design that establishes your online identify, build out the site and provide ample time for Q&A.

Depending on the complexity of the project and your internal review processes, the timeline may vary. We will provide an estimate as part of our proposal which will be firmed up during the Discovery phase.

What kind of businesses do you work with? +-

We work with many types of businesses. Most often we design for lead generation but also design for brand communication. Our typical client has a clear marketing vision and goal for their website.

View our Website Design Portfolio to see examples.

Tell me more about your process. +-

We use an Agile Methodology with bi-weekly sprints over the course of our project engagements. You will always know where the process stands between regular delivery meetings, clear communication and our project calendar (we use Basecamp for collaboration).

See our blog about "Modern Website Design Process" to learn more.

What’s Included

What is a website strategy? +-

Every design project we undertake starts with a website strategy. Our website strategies provide an understanding of your market niche, competition, target audience, brand messaging and desired website features.

We often work with clients who are looking for a website strategy that generates leads. If that's what you want, check out our article on "Lead Generation Strategies for Your Website."

What is brand messaging? +-

Brand messaging is a key part of our design process. Our Content Strategist will conduct a messaging workshop with 1-2 of your business or subject matter experts to create a crystal clear messaging on who you’re speaking to and how to talk to them. As a result, your website and brand powerfully connect with your ideal audience.

Additionally, you will receive a Brand Messaging Handbook that can be used to get your sales, marketing and customer success team all using the same language.

Learn more in our blog "Brand Voice: How to Stop Getting Lost in a Noisy Marketplace."

Do you help with visual branding? +-

Don't have any brand styles? No problem! Our skilled designers will listen to your business goals and vision and create a brand identity that your competitors will envy and your customers will love. Have a logo but would like to tweak it? We can help there, too!

During a website project, before any design work is done, our designers create what is called a "Style tile." Style tiles are a visual reference to the design language and interface of a website. They help visualize how the user interface elements will look on the new website from fonts, color, imagery and style collections. When viewed in combination with wireframes, site-maps, and other design elements, they define that story in an accessible, client-friendly manner.

Do you host the website? +-

In short, no. We have partnerships with great hosting companies and will refer you. You will own the hosting account. Don't worry, we'll walk you through the whole process.

If you need to move, either our team or the hosting company can move your site, making the transition seamless.

Can you help me write copy for my website? +-

Absolutely! We have skilled copywriters who will become involved in the project, early-on to more intimately get to know you and your business. 

What platform do you build your websites on? +-

We use and strongly recommend HubSpot CMS for performance, support, ease of maintenance and peace of mind. We can also design & support WordPress and Shopify websites.

Wondering which CMS platform for your new website? See why we recommend HubSpot -- "HubSpot vs WordPress: Which Is The Better CMS?"

Do you optimize your websites for SEO? +-

Yes. We build our websites to load fast and be optimized for search. Search Engine Optimization is a separate, ongoing service that includes keyword research, technical optimization, content creation, and link building. If you want to be found and generate sales leads, SEO is imperative. Talk to our sales team about how we can help you succeed in search.

Will I be able to update the website myself after launching? +-

Yes! We make it a priority to develop our sites so that they are easily maintainable after launch. We even include an hour of training after launch, to walk you through editing pages to ensure that you feel comfortable making the necessary edits.

How do you design for conversions? +-

Our main goal and driver for your business's new website is to position the messaging, layout, and design to get you more conversions / customers / subscribers / callers...whatever your business requires to MAKE YOU MORE MONEY.

To do this, we spend the first month of your project doing extensive buyer research to get to know your ideal buyers and what motivates them. We pinpoint exactly what your buyers are looking for online and what their challenges are that your business solves. We then position the entire site to lead with that challenge and your business's solution for them.

Read more in our article "Lead Generation Strategies for Your Website."