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website design

What Makes a Website Valuable?

Let's cut to the chase. What's the real reason you have a website? Is to act as a placeholder online? Or to serve as a glorified digital brochure? Or because your competitors have one? (Hint: these are not the right reasons.)

The real reason for having a website is to drive sales. We know you want more from your website, which is why our websites are built around the needs of your audience and your sales process. By meeting their needs, you can attract more visitors. By attracting more visitors, you can convert them into leads. By converting more leads, you can close more leads, ultimately growing your business.

AWARD-WINNING web design

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Need to talk to a web design expert? Let's have a conversation.

"I always felt like the top priority."

-George Bardenheier, President - Web Decisions

"Congratulations and thanks for all your hard work! ... I enjoyed the experience!...THANKS!"

-Rob Beyersdorf, Commercial and R&D Director - Mallard Creek Polymers

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We Design Websites with a Proven Methodology

Our web design and development process is based on this knowledge, as well as the years of experience we have building successful business websites. Countless times, we've helped companies like yours create new websites or relaunch existing—and sometimes very complex—websites. Our proven process ensures that we consistently deliver on-time and on-budget.

Most importantly, our websites are built with everything you need to succeed online. That means we strive to hit the following three targets:

  1. Awareness Creation
  2. Customer Acquisition
  3. Customer Retention

1 awareness creation

Your website is the centerpiece of all of your digital marketing efforts. This makes perfect sense when you consider that all your marketing tactics drive traffic back to you website so your customers can learn more about you.

While your website is certainly an extension of your brand, it should also be designed to function as a magnet, one where your online and offline marketing efforts work in concert to attract your desired audience.

2 customer acquisition

Every business needs new customers to thrive. Since your website is a magnet to attract your desired audience, why wouldn't it also convert those people into paying customers

We believe a marketable website helps you build your audience and create a sales pipeline that can deliver a measurable return on your website redesign and marketing investment. That's why our websites are designed with lead generation in mind.

3 customer retention

Customer retention is critical to success. Smart businesses continue to look for new ways to add value to the customer relationship, which also builds customer loyalty over time. A positive and helpful online experience keeps customers coming back, and encourages referrals, too.

What Are the Benefits of a Professional Website Design?

When the times comes to create or upgrade a website, there are a variety of benefits, some you might not even be aware of:

lead generation & lead capture

Customer retention is critical to success. Smart businesses continue to look for innovative ways to provide value to their customers. Over time, this attention to the customer leads to an increase in loyalty. A positive and helpful online experience keeps customers coming back, and encourages referrals, too.
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human & seo-friendly

From content development to the user-interface, our websites are designed with the user in mind. While ensuring your visitors receive the best online experience possible, we also incorporate design tactics that taken into account search engine optimization (SEO).

As a result, the website is easy-to-use, human-focused, and loved by search engines.

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mobile-friendly

It's important that your website performs well from the desktop in the office to the phone to the boardroom. Our mobile-first design methodology ensures that phone and tablet visitors have as great an experience as your desktop visitors do.

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designed to grow

If you’ve ever redesigned a website, you know it’s a hard and often thank-less task. By planning for growth, we can both avoid a redesign project that comes way too soon. Our websites typically have a life span of at least five years—which is eons in Internet time—because we plan for growth.

We’re skilled in organizing complex information into well-organized structures that scale, and since we maintain your website as your business evolves, you can be sure your online marketing stays in sync with your business.

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long-term cost containment

If you’ve ever redesigned a website, you know it’s a hard and often thankless task. By planning for growth, we can both avoid a redesign project that comes way too soon. Our websites typically have a life span of at least five years—which is eons in Internet time—because we plan for growth.

We’re skilled in organizing complex information into well-organized structures that scale, and since we maintain your website as your business evolves, you can be sure your online marketing stays in sync with your business.
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want to chat more?

Call us or inquire below to discuss your web design needs.

877-898-3403

Looking for an experienced Web Design team? Request a free consultation today.

Related Resources

Guides & Downloads

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Blog Posts