Top-Line Growth

Aligning Your Sales & Marketing Department

Sales and marketing alignment is key for successful business operations.

_Image_Using a shared system of communication, strategy, and goals enables marketing and sales departments to operate as a unified organization.

When properly aligned, these teams can improve marketing ROI, increase sales productivity, and drive top-line growth. Unfortunately, a recent report from the Sandler Research Center shows that only 10% of organizations surveyed reported satisfactory alignment and optimal communication between these two teams.

With the newly announced partnership between HubSpot and Sandler, we’ll discuss ways that organizations can identify misalignment and put tools & processes in place to work as a unified organization that delivers high-impact marketing, boosts sales effectiveness, and grows revenue.

Meet Our Experts


William McKee

Managing Partner

As a managing partner of Knowmad, William creates sustainable growth for the agency by leading its future vision, driving new revenue, and empowering team member productivity and well-being.

William founded Knowmad in order to pursue his passion of helping clients to more effectively use the web and digital technologies.

With a liberal arts degree from the University of North Carolina at Chapel Hill, William has combined his studies with his affinity for technology to teach himself the skills of the trade. He thrives in situations that require unraveling complex processes, data and algorithms to find new insights and produce clarity. As always, this starts with creating a human connection to understand the impact of the technical issues, then coming up with a strategy and tactical plan to implement the chosen approach.

Outside of work, William McKee enjoys activities that stretch his mind, body and spirit and has an active yoga practice and is often found hiking and traveling around the globe. He's involved in several organizations that promote awareness and change including the Telluride Institute, Lopez Community Land Trust, CRTEC, Camp Thunderbird (YMCA of Greater Charlotte) and CBEX.


Tim Ledwein

Guest Speaker

With over 30 years in sales, sales training, management, and business ownership, Tim Ledwein brings his real-world experience to leading the team at Sandler by i10 Solutions.

Tim began his selling career straight out of college with Merck for five years, Ortho-Tech for two years, and Johnson & Johnson for 16 years. During this time, he earned multiple sales and leadership awards. Before becoming sole owner and President of i10 Solutions in June 2016, Tim was a long-time client of Sandler and a partner at Henricks CORP/Sandler Training.

Tim holds a position on the Board of Directors for Charlotte Business Exchange (CBEX) - Charlotte's premiere business-to-business networking organization.

Tim is an avid golfer and enjoys spending time with his wife of 32 years and their two adult boys.

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