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Internet Marketing Blog

Want to learn more about how we approach internet marketing? From our success stories to industry trends, our Knowmad blog is a valuable resource, one we hope you’ll learn from on a consistent basis.

Why Social Media is Important for Business

In the past several years, social media has widely evolved from individuals’ instagramming their food and tweeting every move they make in their personal lives to focusing on establishing connections and showing off their resumes in ... Read More

Topics: Social Media

How Manufacturing Companies Can Leverage Social Media Marketing

Much like a good lead, your social media strategy must be nurtured. Just creating a Twitter handle, or building a Facebook fanpage, won’t come close ... Read More

Topics: Social Media

How to Create a Social Media Policy

Policy. The word has such a negative connotation to it, doesn’t it? Yet, sometimes policies are necessary, especially when a company’s reputation is on the line.

When it comes to social media, it is important to ... Read More

CIOs of the Year Honored

Once thought of professions that could not be further apart, the emergence of digital tools has brought together many marketing and information technology departments. Top-notch digital experiences require CIOs understand the tools – like Read More

For Social Media Marketing, Beware the “Social Media Guru”

Unfortunately, of late the term “social media guru” has taken on a negative connotation. Like with any hot commodity, there are always those looking to take advantage of a boom, looking to position themselves as experts without having the real chops ... Read More

Top 3 Ways to Use LinkedIn for Social Prospecting

What is social prospecting? According to HubSpot’s Social Prospecting Workbook, it is “the art of scouring the social web, identifying potential prospects for your business, and engaging them to draw them to your site and get those ... Read More

How To Integrate Social Media Features On Your Website

Like every aspect of your inbound marketing efforts, there must be a sound strategy in place. This is no different with social media. Just like you must have a solid game plan for how you engage with customers in social media, the way you integrate that channel ... Read More

Optimize Your Facebook Business Page

You’re busy and don’t have time to to read a complete 20 page case study on how to optimize your Facebook business page to get more Likes and increase engagement. I understand, so here are 5 quick tips.

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What the new Twitter Layout Means for Marketers

If you use social media at all, you know by now that Twitter has a new layout. Some professionals think it is a Facebook rip-off, but there is a reason after all why Facebook has been so successful for brands. It is visually pleasing and graphic heavy. You ... Read More

Topics: Social Media

The Latest Trends in Facebook

A couple weeks ago, just before its tenth birthday, Facebook released it's 2013 Q4 earnings report. It was a happy moment for Facebook, but perhaps not for marketers.

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