In the past several years, social media has widely evolved from individuals’ instagramming their food and tweeting every move they make in their personal lives to focusing on establishing connections and showing off their resumes in ... Read More
Much like a good lead, your social media strategy must be nurtured. Just creating a Twitter handle, or building a Facebook fanpage, won’t come close ... Read More
Policy. The word has such a negative connotation to it, doesn’t it? Yet, sometimes policies are necessary, especially when a company’s reputation is on the line.
When it comes to social media, it is important to ... Read More
Once thought of professions that could not be further apart, the emergence of digital tools has brought together many marketing and information technology departments. Top-notch digital experiences require CIOs understand the tools – like Read More
Unfortunately, of late the term “social media guru” has taken on a negative connotation. Like with any hot commodity, there are always those looking to take advantage of a boom, looking to position themselves as experts without having the real chops ... Read More
What is social prospecting? According to HubSpot’s Social Prospecting Workbook, it is “the art of scouring the social web, identifying potential prospects for your business, and engaging them to draw them to your site and get those ... Read More
Like every aspect of your inbound marketing efforts, there must be a sound strategy in place. This is no different with social media. Just like you must have a solid game plan for how you engage with customers in social media, the way you integrate that channel ... Read More
You’re busy and don’t have time to to read a complete 20 page case study on how to optimize your Facebook business page to get more Likes and increase engagement. I understand, so here are 5 quick tips.
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If you use social media at all, you know by now that Twitter has a new layout. Some professionals think it is a Facebook rip-off, but there is a reason after all why Facebook has been so successful for brands. It is visually pleasing and graphic heavy. You ... Read More
A couple weeks ago, just before its tenth birthday, Facebook released it's 2013 Q4 earnings report. It was a happy moment for Facebook, but perhaps not for marketers.
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