Want to learn more about how we approach internet marketing? From our success stories to industry trends, our Knowmad blog is a valuable resource, one we hope you’ll learn from on a consistent basis.
Business to business advertising, commonly referred to as B2B marketing, presents marketers with unique challenges, since the company’s target audience is another business. Marketers must make the products and services that their business offers appeal to an organization, rather than a single customer.Read More
In the past several years, social media has widely evolved from individuals’ instagramming their food and tweeting every move they make in their personal lives to focusing on establishing connections and showing off their resumes in their professional lives. Businesses that have recognized the shift have realized social media marketing is a key practice in their overall marketing strategies....Read More
What is social prospecting? According to HubSpot’s Social Prospecting Workbook, it is “the art of scouring the social web, identifying potential prospects for your business, and engaging them to draw them to your site and get those potential prospects to your sales team.”
Every sales person should be searching for prospects through social sites, especially LinkedIn. You already know that using...Read More
Like every aspect of your inbound marketing efforts, there must be a sound strategy in place. This is no different with social media. Just like you must have a solid game plan for how you engage with customers in social media, the way you integrate that channel with your website will go a long way to your success or failure.
Be it Facebook, Twitter, LinkedIn, or Pinterest, coordinating every...Read More
You’re busy and don’t have time to to read a complete 20 page case study on how to optimize your Facebook business page to get more Likes and increase engagement. I understand, so here are 5 quick tips.Read More
A couple weeks ago, just before its tenth birthday, Facebook released it's 2013 Q4 earnings report. It was a happy moment for Facebook, but perhaps not for marketers.Read More
Leveraging social media is a great way to improve your Internet Marketing by extending your networking circle beyond the confines of your local area. How do you get to know and learn from the important industry thought leaders you idolize? No travel needed...just follow them on the social sites where they frequently share their ideas, industry lessons and best practices.Read More
Cold calls not working?The dreaded cold call. No one likes to receive one. Not many sales people I know like to make them either, so explore a different route by utilizing LinkedIn.Read More
"If more people like my business on Facebook, will my website rank better?" This question has been posed to me a few times very recently, so I became curious and decided to do a little research.
Lately, I hear often about businesses trying to get 'liked' more on Facebook to improve search rankings. I've been skeptical of this idea since I first heard it.
As SEO professionals, we know that inbound...Read More
As Facebook and social media have become more prominent in our daily lives, businesses have been moving into the social media arena in search of customers. At Knowmad, we've explored Facebook and decided it's not the ideal avenue for us but it's not to be ignored.
Why? Customers and prospects typically don't look for us on Facebook because we sell to businesses (B2B), not consumers. However, a...Read More