Internet Marketing Blog

Core Web Vitals: Google's Page Experience Factors Explained

By Chris Steele -May 18, 2021

If you haven’t opened Search Console’s Core Web Vitals report recently, you should do it today. Google has confirmed that page experience signals are a ranking factor, and these signals are showing up in the Core Web Vitals report. Google made the official announcement in November 2020 and told us the page experience update will begin to roll out in May and June of 2021.

Topics: Web Analytics

Measuring the Performance of Your Digital Marketing

By Diona Kidd -February 14, 2020

For some, the word “metrics” sends a chill down their spine, especially when it comes to measuring digital marketing performance. In our experience, this typically happens with clients who want to track their online efforts, but simply have no idea where to start, or which metrics to actually measure. For the uninitiated, it can be daunting.

Topics: Web Analytics

Why Websites with Blogs Generate More Leads

By William McKee -August 1, 2019

One of the main goals of your digital marketing strategy is lead generation. There’s a lot that goes into capturing leads, but none of it can happen unless you get traffic moving to your website. This should be the natural result of an SEO strategy designed for lead generation, but it isn’t enough to just get traffic landing on your site. Leads aren’t always captured on the first visit, which...

Topics: Web Analytics, Website Design

Why Is Website Speed Important for a Website?

By Diona Kidd -February 28, 2019

While companies launch websites for a variety of reasons, website speed plays a vital role in overall business success on the internet. When we speak of website speed, we’re referring to the page download speed - the amount of time it takes for your web page to load for a user after they’ve clicked on the website link from the search engines or social media. Good website speed should be high up...

Topics: Web Analytics, Digital Marketing

Who's Still Using IE8: A Case Study in Knowing Your Audience

By Van Wilson -November 7, 2014

As a web developer, I have to strike a balance between making websites that use modern and efficient code, and making websites that work and look decent on older browsers. The latest example of this is whether to support Internet Explorer (IE) 8. The answer to this question is (you could have guessed), “It depends.”

Topics: Web Analytics, Website Design

Custom Dashboards in Google Analytics to Measure Performance

By Van Wilson -May 19, 2014

Custom dashboards in Google Analytics are a great way to see important website performance metrics at a glance. In this post, I'll show you how to implement a custom dashboard to track the results of a particular set of website changes. As a result, you’ll have a better understanding of the power of custom dashboards in Google Analytics and how to set one up for yourself.

Topics: Web Analytics, Inbound Marketing, Digital Marketing

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