Want to learn more about how we approach internet marketing? From our success stories to industry trends, our Knowmad blog is a valuable resource, one we hope you’ll learn from on a consistent basis.
For some, the word “metrics” sends a chill down their spine, especially when it comes to measuring digital marketing performance. In our experience, this typically happens with clients who want to track their online efforts, but simply have no idea where to start, or which metrics to actually measure. For the uninitiated, it can be daunting.Read More
One of the main goals of your digital marketing strategy is lead generation. There’s a lot that goes into capturing leads, but none of it can happen unless you get traffic moving to your website. This should be the natural result of an SEO strategy designed for lead generation, but it isn’t enough to just get traffic landing on your site. Leads aren’t always captured on the first visit, which...Read More
While companies launch websites for a variety of reasons, website speed plays a vital role in overall business success on the internet. When we speak of website speed, we’re referring to the page download speed - the amount of time it takes for your web page to load for a user after they’ve clicked on the website link from the search engines or social media. Good website speed should be high...Read More
As a web developer, I have to strike a balance between making websites that use modern and efficient code, and making websites that work and look decent on older browsers. The latest example of this is whether to support Internet Explorer (IE) 8. The answer to this question is (you could have guessed), “It depends.”Read More
Custom dashboards in Google Analytics are a great way to see important website performance metrics at a glance. In this post, I'll show you how to implement a custom dashboard to track the results of a particular set of website changes. As a result, you’ll have a better understanding of the power of custom dashboards in Google Analytics and how to set one up for yourself.Read More