Internet Marketing Blog

Want to learn more about how we approach internet marketing? From our success stories to industry trends, our Knowmad blog is a valuable resource, one we hope you’ll learn from on a consistent basis.


Digital Marketing for Manufacturers: Targeting The Right Audience

Many manufacturing companies like to stay in their comfort zone when it comes to digital marketing. Investing in pay-to-play ads and articles on industry websites, using a website that’s nothing more than an online sales brochure, and very few KPIs in place to measure digital performance. If it’s not broken, why fix it, ... Read More

Is an Inbound Marketing Strategy Right for Your Business?

 

Last Fall, Larry Kim explored “3 Times When Inbound Marketing Really Sucks” in the Marketing column at Inc.com. As an Inbound Marketer, ... Read More

Using Relationship Marketing to Help Your Buyers

In today's global economy, buyers are faced with more products and service providers than at any time in the past. While having options is never a bad thing, being faced with too many ... Read More

Inbound Sales Tactics

Putting together an effective digital marketing strategy takes skill, precision, and a strong focus on how you want to position your brand. Using inbound sales as a part of your marketing ... Read More

Topics: Inbound Sales

What is Inbound Sales?

You have probably heard the term “inbound marketing” dropped in conversation or seen it floating across the Internet. The inbound practice is based on the idea of attracting potential customers with content that engages and educates ... Read More

Topics: Inbound Sales

Top 3 Ways to Use LinkedIn for Social Prospecting

What is social prospecting? According to HubSpot’s Social Prospecting Workbook, it is “the art of scouring the social web, identifying potential prospects for your business, and engaging them to draw them to your site ... Read More

A Better Way to Prospect: Utilizing LinkedIn

Cold calls not working?
The dreaded cold call. No one likes to receive one. Not many sales people I know like to make them either, so explore a different route by utilizing LinkedIn.

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The Virtual Sales Call

There's an oft-quoted statistic that over 80% of prospective clients will ... Read More

Topics: Inbound Sales

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