Want to learn more about how we approach internet marketing? From our success stories to industry trends, our Knowmad blog is a valuable resource, one we hope you’ll learn from on a consistent basis.
Adapt if you want to survive.
In today’s ever-changing world, this is the creed we must apply to every facet of our businesses, including B2B sales. Because the technological landscape changes so dramatically and quickly, it is no longer enough to rely solely on a field sales team to get your product or service in front of buyers and win sales. The fact is, most of your initial contact with...Read More
Many manufacturing companies like to stay in their comfort zone when it comes to digital marketing. Investing in pay-to-play ads and articles on industry websites, using a website that’s nothing more than an online sales brochure, and very few KPIs in place to measure digital performance. If it’s not broken, why fix it, right?Read More
Last Fall, Larry Kim explored “3 Times When Inbound Marketing Really Sucks” in the Marketing column at Inc.com. As an Inbound Marketer, you may think that I would disagree with his premise. I actually agree with most of the points he makes. And, I even have a few to add.Read More
In today's global economy, buyers are faced with more products and service providers than at any time in the past. While having options is never a bad thing, being faced with too many choices can make it more difficult to cut through the noise and commit to a purchase.
To counteract this catch-22, buyers tend to seek relationships with service providers and suppliers. The desire for a...Read More
Putting together an effective digital marketing strategy takes skill, precision, and a strong focus on how you want to position your brand. Using inbound sales as a part of your marketing mix attracts the invisible buyers and keeps you on the mind of your target market. With inbound sales, becoming the preferred choice is the key.Read More
You have probably heard the term “inbound marketing” dropped in conversation or seen it floating across the Internet. The inbound practice is based on the idea of attracting potential customers with content that engages and educates rather than interrupts and irritates. With inbound, marketers target the people they identify as most likely to have an interest in what a business sells rather...Read More
What is social prospecting? According to HubSpot’s Social Prospecting Workbook, it is “the art of scouring the social web, identifying potential prospects for your business, and engaging them to draw them to your site and get those potential prospects to your sales team.”
Every sales person should be searching for prospects through social sites, especially LinkedIn. You already know that using...Read More
Cold calls not working?The dreaded cold call. No one likes to receive one. Not many sales people I know like to make them either, so explore a different route by utilizing LinkedIn.Read More