Getting results from pay per click (PPC) advertising isn’t easy. It requires experience, expertise, and training. But even if you hire an agency who has all three, you’re still uncertain if pay per click advertising is worth the investment.
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Image optimization for SEO was once a simple formula, but as search engine algorithms and devices evolve, image optimization looks different today than it did just a few years ago.
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How much does search engine optimization cost? And what can you reasonably expect to pay for the best SEO services? Read on to learn more about the prices for SEO services.
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Search engine optimization (SEO) has evolved into a science of its own. For many marketing teams, SEO concepts are easy to grasp but difficult to implement due to time, conflicting information about SEO best practices and outdated advice, and inaccurate reporting. SEO myths can cause long-term damage to a website’s placement options, ... Read More
Despite radical shifts in how Google ranks websites, search engine optimization (SEO) remains one of the primary ways for businesses to generate awareness and credibility.
But the game has changed, mostly because Google – the dominant search engine in the world – continues to change its algorithms, sending marketers scrambling to keep up.
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In the marketing world, Pay Per Click (PPC) and SEO are usually seen as two completely opposite worlds.
One is heavier on your marketing budget, but is straightforward with predictable results. The other may involve a lower budget, but it depends on keyword trends and ... Read More
AdWords Campaign Experiments, commonly abbreviated as ACE, has been designed for the online marketer. More particularly, the feature allows marketers to isolate certain aspects of their Google AdWords campaigns, test the elements, and split off traffic in ways that are both profound and impactful. By doing so, marketers can enjoy the instant feedback that ... Read More
Content marketing is becoming more and more relevant as it is the easiest way to publish content that your audience will want to read. But how do you know its working and are their certain KPI's that you need to identify for measuring content marketing success?
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With today's online tools and tactics, small businesses don't need to give up on online marketing even when short on time or funds. Here are several effective online branding strategies tips to maximize your online results as efficiently as possible!
Duplicate content is exactly what you would think it is: content duplicated across a website or elsewhere on the Internet. Even if you are careful about creating new and unique content, your ... Read More
