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Internet Marketing Blog

Want to learn more about how we approach internet marketing? From our success stories to industry trends, our Knowmad blog is a valuable resource, one we hope you’ll learn from on a consistent basis.


Matthew Wheeler

Matt is an observer. His keen attention to detail and knack for noticing the little differences set him apart. Coupled with his ability to think laterally, this skill creates an opportunity for him to think of innovative and unique ideas designed to help clients meet their goals. At Knowmad, Matt focuses on SEO and PPC services.

Recent Posts

SEO Best Practices vs. Myths

Search engine optimization (SEO) has evolved into a science of its own. For many marketing teams, SEO concepts are easy to grasp but difficult to implement due to time, conflicting information about SEO best practices and outdated advice, and inaccurate reporting. SEO myths can cause long-term damage to a website’s placement options, ... Read More

Topics: SEO

How Will Google's Change to a Mobile-First Index Affect Organic Rankings?

Despite radical shifts in how Google ranks websites, search engine optimization (SEO) remains one of the primary ways for businesses to generate awareness and credibility.

But the game has changed, mostly because Google – the dominant search engine in the world – continues to change its algorithms, sending marketers scrambling to keep up.

... Read More
Topics: SEO, Website Design

How PPC and SEO Work Together to Drive Traffic to Your Site

In the marketing world, Pay Per Click (PPC) and SEO are usually seen as two completely opposite worlds.

One is heavier on your marketing budget, but is straightforward with predictable results. The other may involve a lower budget, but it depends on keyword trends and ... Read More

Topics: SEO, PPC

An Evolution of Google Algorithms: Where They Started, Where They Are Now, Where They Are Going

Founded in 1998, Google has gone from its humble beginnings to the current state where it is the easiest, fastest, and most affordable way to find just about everything you need on the internet. However, Google has not always been such a reliable information source. It took tons of work, energy, research, time, and algorithmic change to get it to where it is ... Read More

Topics: SEO

Recent Google Update: Penalties on Interstitial Ads

Google has sent out warnings that it is going to crackdown on interstitial ads starting next year. The inter-web giant will be reinforcing its emphasis on mobile search experiences with new penalties that will affect intrusive interstitials on ... Read More

Topics: SEO

AdWords Campaign Experiments: Why You Should Be Using It & How

AdWords Campaign Experiments, commonly abbreviated as ACE, has been designed for the online marketer. More particularly, the feature allows marketers to isolate certain aspects of their Google AdWords campaigns, test the elements, and split off traffic in ways that are both profound and impactful. By doing so, marketers can enjoy the instant feedback that ... Read More

Topics: PPC

Top 3 PPC Ad Extensions: How to Use Them & When

Before you know how and when to use PPC ad extensions, you need to know what they are, the different types available, and why they are needed in the first place. Essentially, Google tends to update its AdWords ad extensions on a regular basis. Therefore, you should only learn about the 3 most popular and long lasting extensions and how to best apply ... Read More

Topics: PPC

The Hard Truth About Search Engine Optimization Prices

How much do search engine optimization prices cost? And what can you reasonably expect to pay for the best SEO services? Read on to learn more about the prices for SEO services.

Read More
Topics: SEO

Top 5 Conversion Increasing Elements of Modern Web Design

Website design has continued to evolve. If you have a website from a few years ago, brittle coding, poor-layout, and image-heavy elements can be stopping your business from reaching your target audience. Get the inside scoop on the latest modern web design considerations to increase your conversion rates today.

... Read More

10 Metrics For Measuring Content Marketing Success

Content marketing is becoming more and more relevant as it is the easiest way to publish content that your audience will want to read. But how do you know its working and are their certain KPI's that you need to identify for measuring content marketing success?

Read More

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