Internet Marketing Blog

What To Do When A Competitor Targets Your Branded Keyword

Imagine this scenario: you pull up your favorite search engine and type in your company name, but instead of your company being the first hit you see the name of a competitor.

How To Calculate Your Cost Per Lead… And 5 Ways to Lower It

So you just wrapped up another marketing campaign and you’re feeling pretty good. 

The Truth About Search Engine Optimization Prices

There are more than 5.5 billion searches per day on the internet. 

But, surely, your ideal clients aren't looking for businesses like yours online because you’re in the B2B space, right?

Think again.

Pay Per Click (PPC) Advertising:  Is it Worth It?

Getting results from pay per click (PPC) advertising isn’t easy. It requires experience, expertise, and training. But even if you hire an agency who has all three, you’re still uncertain if pay per click advertising is worth the investment. 

Image Optimization for SEO

Image optimization for SEO was once a simple formula, but as search engine algorithms and devices evolve, image optimization looks different today than it did just a few years ago.

SEO Best Practices vs. Myths

Search engine optimization (SEO) has evolved into a science of its own. For many marketing teams, SEO concepts are easy to grasp but difficult to implement due to time, conflicting information about SEO best practices and outdated advice, and inaccurate reporting. SEO myths can cause long-term damage to a website’s placement options, adding to the pressure of getting it right the first time....

How Will Google's Change to a Mobile-First Index Affect Organic Rankings?

Despite radical shifts in how Google ranks websites, search engine optimization (SEO) remains one of the primary ways for businesses to generate awareness and credibility.

But the game has changed, mostly because Google – the dominant search engine in the world – continues to change its algorithms, sending marketers scrambling to keep up.

How PPC and SEO Work Together to Drive Traffic to Your Site

In the marketing world, Pay Per Click (PPC) and SEO are usually seen as two completely opposite worlds.

One is heavier on your marketing budget, but is straightforward with predictable results. The other may involve a lower budget, but it depends on keyword trends and algorithms, which change frequently, to get results. Which is better for your business?

Beginner's Guide to AdWords Campaign Experiments (ACE)

AdWords Campaign Experiments, commonly abbreviated as ACE, has been designed for the online marketer. More particularly, the feature allows marketers to isolate certain aspects of their Google AdWords campaigns, test the elements, and split off traffic in ways that are both profound and impactful. By doing so, marketers can enjoy the instant feedback that comes with PPC campaigns by funneling the...

10 Metrics For Measuring Content Marketing Success

Content marketing is becoming more and more relevant as it is the easiest way to publish content that your audience will want to read. But how do you know its working and are their certain KPI's that you need to identify for measuring content marketing success?