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Why It’s Important to Balance Performance and Aesthetics for Successful Web Design

There’s a lot of elements that go into the overall performance of a website, and we could spend a great deal of time going back and forth about what really matters for modern website design. However, at the end of the day, what’s really important is the overall experience of every person that visits your site. While we could break their experience down and ... Read More

Topics: Website Design

Uncovering the Key Elements of High Performance Landing Page Design

Landing pages have become an essential element to practically every digital marketing strategy. They’re the tools, that when optimized, perform magic on your lead generation and conversion rates. While businesses have been using landing pages to help them meet their growth goals, optimizing them for success has become more complex.

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Why an Optimized Sitemap Is Exactly What Your Website Needs for Success

Anyone who has ever tried their hand at SEO knows that there are many elements to the process and attempting to optimize each and every one can be overwhelming – especially if the concept of search engine optimization is a relatively new one for you. Maybe you’ve even wondered to yourself why you can’t just send search engines a cheat sheet that tells them ... Read More

Topics: Website Design

Turning Your Website Into a Conversion Machine

When people first land on a website, studies tell us that 92% of them aren’t there to buy, at least not right away. You’ve done a great job generating traffic to your site, but that doesn’t mean ... Read More

How A Killer Website Can Boost Your Conversions

What is the most valuable selling tool of your business?

You may have come up with several answers, but the truth is that your website is probably the most powerful attractor to visitors that you own, and that means website design and web development are two of the keys to boosting your company’s return on investment. But if the number of visitors to ... Read More

Topics: Website Design

How Will Google's Change to a Mobile-First Index Affect Organic Rankings?

Despite radical shifts in how Google ranks websites, search engine optimization (SEO) remains one of the primary ways for businesses to generate awareness and credibility.

But the game has changed, mostly because Google – the dominant search engine in the world – continues to change its algorithms, sending marketers scrambling to keep up.

... Read More
Topics: Website Design, SEO

The Ultimate Guide to Responsive Web Design

In the old days, businesses could get by with a website specifically designed for desktop computers that was easy to navigate and filled with outstanding content.

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Topics: Website Design

Historic Hardware Store Website Design Project

Known for its deep roots with both the farming community and urban gardeners, Renfrow Hardware is a 117 year old hardware store located in historic downtown Matthews. Established in 1900 by Thomas Jefferson "Captain" Renfrow, the family-owned general store persists as one of the most distinctive ... Read More

Medical Office Website Design Project

The Connection


When you think of Matthews Internal Medicine Group, words that come to mind are trustworthy, caring, personable, and quality service. While the doctors, staff, and facility fully support and uphold these descriptions, their website design did ... Read More

Prepare for Your Website Design Project in 6 Steps

Are you feeling that buzz yet?

As you get closer to kicking off your new website design project, you’ll feel the energy start to accumulate. Frustration with your existing website might have driven you to this point in your planning, but the closer you get, the more thrilling things are going to become. Along ... Read More

Topics: Website Design

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