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Increasing Conversions for B2B Lead Generation

Increasing conversions for B2B (business to business) involves so much more than building landing pages that convert better. Conversion rate optimization for B2B tends to be more difficult than business to consumer (B2C) because of these added complexities: 

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Six Benefits of Implementing HubSpot During the Website Redesign Process

When it comes to technology—be it equipment or software—it's human nature to be reluctant to change. This applies to companies as much as it does to individuals. As change agents, we ... Read More

Why Websites with Blogs Generate More Leads

One of the main goals of your digital marketing strategy is lead generation. There’s a lot that goes into capturing leads, but none of it can happen unless you get traffic moving to your website. This should be the natural result of an SEO strategy designed for lead generation, but it isn’t enough to just get traffic landing on your site. Leads aren’t always ... Read More

Modern Website Design Process

You may be thinking about hiring a website design firm, or you may have even begun your journey to a new or revamped site for your business.  The modern website design process takes a lot of science--from technical development acumen with the latest ... Read More

Topics: Website Design

5 Must-Haves for Professional Website Design

If you or your marketing team are on the brink of a website design project (or redesign), you’re probably trying to organize and prioritize a high volume of information and messaging. Whether you bring the perspective of an executive at a mature company, a startup entrepreneur, or a seasoned marketer, you know that the toughest part ... Read More

Topics: Website Design

Industry Watch: Responsive Web Design

There was a brief moment in time when every business was scrambling to ensure their website adapted to multiple screen types, evolving their online storefronts from the standard desktop computer to the smartphones and tablets that had taken consumers by storm. That time has long passed, as today’s marketing directors know the ins and outs of responsive ... Read More

Topics: Website Design

Optimizing Your Website for SEO and the Demands of Voice Search Users

Since the early days of search engine optimization, the goal has been to earn the favor of search engines by building websites that appeal to the preferences of their users. They want mobile optimization? Check. Valuable, rich content? Check. Clean websites, fast loading speeds and video? Check, check and check.

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Topics: SEO, Website Design

5 Engaging Web Design Tips to Boost Conversions Today

When you’re measuring the success of your business, there are a lot of different numbers and metrics that come into play. You’re probably looking at your sales revenue, profit margin, customer acquisition costs, along with a multitude of digital marketing analytics. With so many moving parts, how do you know which metric matters the most?

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Topics: Website Design

When Is It Time to Consider a Website Redesign for Your Small Business?

The moment you launch your first website is an exciting time for your small business. Finally, you have a beautiful, highly functional website that will serve as a representation of your business online. You understand the value of great web design and you worked hard to produce a site that you know will meet your customer’s expectations. Now it’s time to sit ... Read More

Topics: Website Design

Why Using Structured Data in Web Design Is Important for SEO

If you’re a business that has taken on the task of building and managing your own website, you no doubt have gotten at least a taste of how complex it can be. There are some platforms out there that make it easy to create a nice looking, functional business website, which is great for small businesses that want to get their foot in the digital door but don’t yet ... Read More

Topics: SEO, Website Design

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