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Internet Marketing Blog

Want to learn more about how we approach internet marketing? From our success stories to industry trends, our Knowmad blog is a valuable resource, one we hope you’ll learn from on a consistent basis.


Is Voice the Future of SEO?

Until fairly recently, most internet users typed out their questions and queries into the little bar provided by search engines, whether they were using a desktop, phone or tablet. Since text was the vehicle that most customers were using to reach businesses, it provided us with some reliable strategies for search engine optimization.

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Diona Kidd recognized as B2B Marketer of the Year by Industry Peers

Diona Kidd, COO and Co-Founder of Knowmad Digital Marketing, was named as 2018’s B2B Marketer of the Year by the Carolinas chapter of the Business Marketing Association (Carolinas BMA). Carolinas BMA is a ... Read More

What does the GDPR mean for US Businesses?

In the last week or so, you’ve likely noticed a growing amount of emails about privacy policy updates. These emails are the result of an European Union regulation called GDPR that went into effect on May 25th, 2018. Setting opinion aside regarding the regulation, GDPR has been a massive headache for marketers, especially those in the EU. In the United States, ... Read More

Historic Hardware Store Website Design Project

Known for its deep roots with both the farming community and urban gardeners, Renfrow Hardware is a 117 year old hardware store located in historic downtown Matthews. Established in 1900 by Thomas Jefferson "Captain" Renfrow, the family-owned general store persists as one of the most distinctive ... Read More

Medical Office Website Design Project

The Connection


When you think of Matthews Internal Medicine Group, words that come to mind are trustworthy, caring, personable, and quality service. While the doctors, staff, and facility fully support and uphold these descriptions, their website design did ... Read More

HubSpot Sales Platform Training  in Charlotte

On May 11th, 17 sales and marketing representatives from 7 Charlotte-based companies spent the day getting an in-depth, hands-on introduction to the modern buying process and sales enablement tools. We hosted HubSpot consultant, Tim Dearlove, for the classroom training event at BGW CPA.

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Inbound Marketing Revamp Leads to Seven-Figure Revenue Jump

Suburban Chicago senior living community turns to Knowmad to strengthen their digital marketing efforts

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How to Create a Social Media Policy

Policy. The word has such a negative connotation to it, doesn’t it? Yet, sometimes policies are necessary, especially when a company’s reputation is on the line.

When it comes to social media, it is important to ... Read More

CIOs of the Year Honored

Once thought of professions that could not be further apart, the emergence of digital tools has brought together many marketing and information technology departments. Top-notch digital experiences require CIOs understand the tools – like Read More

How Analytics Dashboards Allow For Sales And Marketing Alignment

Analytics dashboards are invaluable, especially when integrated with quality marketing software and a reliable customer relationship management (CRM) system. While they ... Read More

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