Digital Marketing Blog

Want to learn more about how we approach internet marketing? From our success stories to industry trends, our Knowmad blog is a valuable resource, one we hope you’ll learn from on a consistent basis.


The Power of Sales and Marketing Alignment

Help us to understand the influence of sales dynamics on marketing strategy and operations, and identify effective ways for aligning marketing with sales in B2B companies.

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Marketing AI Conference 2023: Key Takeaways for B2B Companies

Celebrating its 4th gathering, the 2023 Marketing AI Conference attracted over 700 attendees and showcased the rising influence of AI in marketing with talks on harnessing AI B2B and valuable networking opportunities.

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Hiring a Digital Marketing Agency: Considerations and Tips

As a growing business, you understand the importance of having captivating marketing materials and comprehensive marketing strategies. Businesses allocate significant budgets to their marketing efforts in order to build brand awareness, generate leads, and increase conversion rates. When your business invests in marketing materials, you want to have a good return on investment (ROI).

However,...

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Benefits of CDN Hosting vs. Traditional Website Hosting

At one point in time, traditional web hosting ruled the land. Thanks to an abundance of different hosting companies, which housed websites of various sizes, this kind of hosting served the needs of most companies. Of course, as we all know, the Internet is constantly changing, and today has evolved into a massive archive that houses and delivers personal, corporate, and multimedia content. And...

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Why Review Generation Is a Must for Building Your Online Reputation

When was the last time you made a purchase or considered connecting with a company without reading a few online reviews first? If you’re like 91% of today’s consumers, you probably don’t remember the last time. Yes, that many people really do read online reviews, and what they read weighs heavily on their purchasing decisions.

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Is Voice the Future of SEO?

Until fairly recently, most internet users typed out their questions and queries into the little bar provided by search engines, whether they were using a desktop, phone or tablet. Since text was the vehicle that most customers were using to reach businesses, it provided us with some reliable strategies for search engine optimization.

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Diona Kidd recognized as B2B Marketer of the Year by Industry Peers

Diona Kidd, COO and Co-Founder of Knowmad Digital Marketing, was named as 2018’s B2B Marketer of the Year by the Carolinas chapter of the Business Marketing Association (Carolinas BMA). Carolinas BMA is a professional resource of business-to-business (B2B) marketers that recognizes superior marketing strategies and innovative approaches that deliver the perfect balance of style and results....

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What does the GDPR mean for US Businesses?

In the last week or so, you’ve likely noticed a growing amount of emails about privacy policy updates. These emails are the result of an European Union regulation called GDPR that went into effect on May 25th, 2018. Setting opinion aside regarding the regulation, GDPR has been a massive headache for marketers, especially those in the EU. In the United States, businesses are determining if and how...

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Historic Hardware Store Website Design Project

Known for its deep roots with both the farming community and urban gardeners, Renfrow Hardware is a 117 year old hardware store located in historic downtown Matthews. Established in 1900 by Thomas Jefferson "Captain" Renfrow, the family-owned general store persists as one of the most distinctive landmarks in Matthews. Today, it still operates as a functioning hardware store where visitors can... Read More

Medical Office Website Design Project

The Connection

When you think of Matthews Internal Medicine Group, words that come to mind are trustworthy, caring, personable, and quality service. While the doctors, staff, and facility fully support and uphold these descriptions, their website design did not. And that’s where Knowmad comes in.

When the Knowmad team initially met with Matthew’s Internal Medicine, they were in the middle of...

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