Digital Marketing Blog

Want to learn more about how we approach internet marketing? From our success stories to industry trends, our Knowmad blog is a valuable resource, one we hope you’ll learn from on a consistent basis.


William McKee

As a managing partner of Knowmad, William creates sustainable growth for the agency by leading its future vision, driving new revenue, and empowering team member productivity and well-being.

Recent Posts

Navigating Email Marketing in 2024: Essential Strategies for Compliance and Success

Demystifying Email Authentication Protocols: Learn more about the impact of Google and Yahoo's email policy changes on businesses and how you can ensure compliance in your HubSpot portal.

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Topics: Email Marketing

The Power of Sales and Marketing Alignment

Help us to understand the influence of sales dynamics on marketing strategy and operations, and identify effective ways for aligning marketing with sales in B2B companies.

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Marketing AI Conference 2023: Key Takeaways for B2B Companies

Celebrating its 4th gathering, the 2023 Marketing AI Conference attracted over 700 attendees and showcased the rising influence of AI in marketing with talks on harnessing AI B2B and valuable networking opportunities.

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A Guide to GA4 Migration

The Shift from Universal Analytics to Google Analytics 4 (GA4)

In the ever-evolving landscape of digital marketing, nothing stands still for long. As advancements in marketing and data software multiply, we're seeing a paradigm shift that's hard to ignore. At the heart of this change is the transition from Google's Universal Analytics (UA) to Google Analytics 4 (GA4). This isn't merely an upgrade...

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The Guide to Digital Marketing for Manufacturers

Digital marketing is a vital part of all manufacturers' marketing strategies. With all the terms, concepts and platforms out there, marketing can be confusing if you're just starting your digital marketing plan. We created a guide to give you an overview of what you should consider when planning.

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5 Ideas For Marketing a Manufacturing Company

Investing in digital marketing for your manufacturing company will not only serve your business right now, but it will build a foundation that will serve as a source of business for years to come. The process of finding clients has changed significantly in recent years, creating the need not just for standard advertising methods but the use of digital marketing for manufacturers.

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Hiring a Digital Marketing Agency: Considerations and Tips

As a growing business, you understand the importance of having captivating marketing materials and comprehensive marketing strategies. Businesses allocate significant budgets to their marketing efforts in order to build brand awareness, generate leads, and increase conversion rates. When your business invests in marketing materials, you want to have a good return on investment (ROI).

However,...

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8 Ways Sales and Marketing Work Together to Grow Your Manufacturing Brand

If you want to go fast, go alone. If you want to go far, go together.

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9 Tips to Optimize Page Speed & Climb Search Rankings

2 seconds or less.

That’s the number that Google set in 2018 as the magic speed number for desktop and mobile users.

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Build a Sales Enablement Powerhouse: Use Lead Intelligence Software

In B2B marketing, it’s easy to assume that a lead generation strategy is working if traffic graphs are increasing and website conversions are growing month over month. It’s exciting to see traffic graphs soar and conversion numbers grow, but when lead quality and lead-to-customer rates start to decline, excitement turns into letdown

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