Internet Marketing Blog

Diona Kidd

As Head of Operations, Diona focuses on building Knowmad into a more valuable business by creating clarity around what we sell, how we sell it, and how we fulfill our promises to clients.

7 Habits of Highly Effective Digital Marketers

By Diona Kidd -January 13, 2021

As a marketing leader, you have a lot to balance between supporting sales, driving revenue, maintaining a brand image, trying to insert some much-needed creativity, and continually putting out fires. With so much to balance, it’s not uncommon that the to-do list you set out to accomplish today gets pushed back to tomorrow.

Your Digital Marketing Plan Template

By Diona Kidd -August 21, 2020

Digital marketing is critical to the ongoing success of your business, especially in today’s “virtual” economy. If your marketing team is overwhelmed and unsure where to focus, start with simplification. Simplifying your digital marketing reduces distraction and increases your chances of achieving your goals. It’s easy to overcomplicate your digital marketing efforts, wasting valuable resources...

Topics: Inbound Marketing, Digital Marketing

How to Create a Content Marketing Plan with the 4 Ps

By Diona Kidd -April 13, 2020

In traditional marketing, the Four Ps were developed initially by a Notre Dame marketing professor, Jerome McCarthy. They stand for:

How to Lead Digital Marketing During a Recession

By Diona Kidd -April 3, 2020

There is little argument that the COVID-19 (coronavirus) pandemic is wreaking havoc on business and industry across the globe. Many companies have temporarily halted production or have changed over to producing medical supplies. Others - many “essential businesses” - are experiencing exponential growth in demand and struggle to keep up. The rest of us are working to operate as normally as we can.

5 Ways to Determine if your Digital Marketing is Effective

By Diona Kidd -March 11, 2020

According to a CMO Survey from Deloitte, “marketing analytics spending is growing moderately but is expected to surge by 61 percent in the next three years.” While marketing analytics platforms can show you everything from clicks, page visits, entrance rates, bounce rates, conversions, and more, how can you determine if your digital marketing investment is effective?

Topics: Content Marketing

Measuring the Performance of Your Digital Marketing

By Diona Kidd -February 14, 2020

For some, the word “metrics” sends a chill down their spine, especially when it comes to measuring digital marketing performance. In our experience, this typically happens with clients who want to track their online efforts, but simply have no idea where to start, or which metrics to actually measure. For the uninitiated, it can be daunting.

Topics: Web Analytics

Using SEO to Find New Business Opportunities

By Diona Kidd -November 6, 2019

The effective use of Search Engine Optimization (SEO) doesn’t stop at ranking and lead generation. There is a data pipeline for companies to find new business opportunities. Follow these steps to uncover the data and discover new ideas for growing or expanding your business.

Topics: SEO

How to Create Content that Engages and Converts Visitors on Your Site

By Diona Kidd -September 29, 2019

Let’s be honest: the Internet is littered with content that was created for content’s sake. Over the years, we’ve seen our share of companies that created webpages, blog posts, and more simply to keep up with their competitors, or to create an online foothold since they felt so far behind. Unfortunately, creating content that doesn’t solve a customers’ specific problem—or encourage them to take...

Topics: SEO

5 Quick Ways to Generate Sales Leads Using Digital Marketing

By Diona Kidd -September 6, 2019

Looking for quick-wins in your company's digital marketing strategy? Here are 5 easy ways to generate sales leads from your digital marketing efforts.

Topics: Inbound Marketing, Digital Marketing, Content Marketing

Understanding Schema Markup for Your Voice Search Audience

By Diona Kidd -August 28, 2019

Google, which claims the overwhelming majority of search engine user’s love, processes 5.6 billion search queries every single day. That’s an almost unimaginably massive number of searches being streamed through one search engine alone. The fact that we’re obsessed with searching online is old news, but how we’re going about doing it has changed.

Topics: SEO

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Diona Kidd

Recent Posts

7 Habits of Highly Effective Digital Marketers

Your Digital Marketing Plan Template

How to Create a Content Marketing Plan with the 4 Ps

How to Lead Digital Marketing During a Recession

5 Ways to Determine if your Digital Marketing is Effective

Measuring the Performance of Your Digital Marketing

Using SEO to Find New Business Opportunities

How to Create Content that Engages and Converts Visitors on Your Site

5 Quick Ways to Generate Sales Leads Using Digital Marketing

Understanding Schema Markup for Your Voice Search Audience

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