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Internet Marketing Blog

Want to learn more about how we approach internet marketing? From our success stories to industry trends, our Knowmad blog is a valuable resource, one we hope you’ll learn from on a consistent basis.


Diona Kidd

Diona is a senior Internet marketing consultant at Knowmad. Her areas of expertise include digital marketing strategy, project management, brand management, search engine optimization (SEO), pay per click advertising, inbound marketing, content marketing, conversion rate optimization, social media marketing and website design.
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Recent Posts

Why UX Is Vital to Successful SEO in 2019

As a growing business, you know that your website is one of the most important assets you have for connecting with your audience and driving conversions. Maybe you’ve also done a little research, looking for tips on how to boost its performance. What you’ve read has probably centered around the various aspects of search engine optimization (SEO) and user ... Read More

Topics: UX, SEO

Top Predictions Why 2019 Will Be an Amazing Year for SEO

Over half of all internet traffic comes from organic search. This isn’t just half of search engine traffic, but half of all the traffic, from all sources on the internet. According to Read More

Topics: SEO

How to Create Content That Meets Your Audience at Every Stage of the Sales Funnel

There are few things worse than feeling like you’ve done everything you should from a content creation angle, yet the results you were looking for remain elusive. You’ve done the market research, keyword research and put in the effort to create a piece of content that provided real value to your audience, plus you delved into a topic that wasn’t already covered ... Read More

Why Isn't My Content Getting Links?

Link building and content marketing are practically synonymous. In fact, according to a survey conducted by the masters of marketing over at MOZ, more than a third of respondents said that “content marketing” was actually the best name for link building strategies. Maybe this is ... Read More

How Digital Marketing Is the Strategy That Sparks Success for Senior Living Communities

When it comes to digital marketing, there is an incredibly powerful demographic that often goes untapped – the senior community. There’s a biased assumption that seniors, speaking mostly of the Baby Boomer generation, aren’t in touch with technology. We know firsthand that nothing could be further from the truth.

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How Digital Marketing Stimulates Growth for Chiropractic Practices

Chiropractors treat a variety of health conditions, but what they are most known for is the relief and healing they provide for back pain. Back pain is chronic problem in United States, with as many as 31 million Americans experiencing back pain at any ... Read More

5 Ways That Page Load Speed Is Affecting Your Success

Here’s a simple question for you – how long do you personally wait for a website to load? If you’re like 47% of consumers, you’re expecting the magic to happen in 2 seconds or less. This tells us that we’re an impatient bunch, but what’s really concerning for businesses is that once your page load speed ... Read More

Mapping Your Customer’s Journey in an Increasingly Digital World

Many of your current customers started at the same point: you were either completely or relatively unknown to them, but they had a want or need. Through a series of thoughts and actions, they ended up at your door. You nurtured the relationship, and like magic, they converted right into customer status.

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Topics: Local SEO

Mallard Creek Polymers Wins BMA ProAds Award

Mallard Creek Polymers and the team at Knowmad Digital Marketing were all smiles last Wednesday after being recognized for their successful Inbound Marketing Campaign at the Carolinas Read More

What does the GDPR mean for US Businesses?

In the last week or so, you’ve likely noticed a growing amount of emails about privacy policy updates. These emails are the result of an European Union regulation called GDPR that went into effect on May 25th, 2018. Setting opinion aside regarding the regulation, GDPR has been a massive headache for marketers, especially those in the EU. In the United States, ... Read More

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