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Internet Marketing Blog

Want to learn more about how we approach internet marketing? From our success stories to industry trends, our Knowmad blog is a valuable resource, one we hope you’ll learn from on a consistent basis.


Diona Kidd

Diona is a managing partner at Knowmad. Her areas of expertise include digital marketing strategy, project management, brand management, search engine optimization (SEO), pay per click advertising, inbound marketing, content marketing, conversion rate optimization, social media marketing and website design.
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Recent Posts

How to Create Content that Engages and Converts Visitors on Your Site

Let’s be honest: the Internet is littered with content that was created for content’s sake. Over the years, we’ve seen our share of companies that created webpages, blog posts, and more simply to keep up with their competitors, or to create an online foothold since they felt so far behind. Unfortunately, creating content that doesn’t solve a customers’ specific ... Read More

Topics: SEO

5 Quick Ways to Generate Sales Leads Using Digital Marketing

Looking for quick-wins in your company's digital marketing strategy? Here are 5 easy ways to generate sales leads from your digital marketing efforts.

... Read More

Understanding Schema Markup for Your Voice Search Audience | Knowmad

Google, which claims the overwhelming majority of search engine user’s love, processes 5.6 billion search queries every single day. That’s an almost unimaginably massive number of searches being streamed through one search engine alone. The fact that we’re obsessed with searching online is old news, but how we’re going about doing it has changed.

... Read More
Topics: SEO

Lead Generation Strategies for Your Website

Company websites serve many purposes, but brands who design their website with lead generation strategies in mind will see the most ROI from their investment. While some industries only require that businesses use their website to communicate who they are and details about their products and services, in today’s digital age, every ... Read More

Digital Marketing KPIs for Inbound Campaigns

Measuring your return on investment (ROI) from marketing is no easy task, especially in the digital space. Measuring digital marketing is as much about monitoring, testing, and tweaking as it is about researching and planning. That’s why identifying a specific set of digital marketing KPIs (key performance indicators) ... Read More

5 Must-Haves for Professional Website Design

If you or your marketing team are on the brink of a website design project (or redesign), you’re probably trying to organize and prioritize a high volume of information and messaging. Whether you bring the perspective of an executive at a mature company, a startup entrepreneur, or a seasoned marketer, you know that the toughest part ... Read More

Topics: Website Design

Industry Watch: Responsive Web Design

There was a brief moment in time when every business was scrambling to ensure their website adapted to multiple screen types, evolving their online storefronts from the standard desktop computer to the smartphones and tablets that had taken consumers by storm. That time has long passed, as today’s marketing directors know the ins and outs of responsive ... Read More

Topics: Website Design

Aligning Email Marketing Campaigns with Inbound Marketing

Executing successful email marketing campaigns is a critical part of inbound marketing. Once a potential lead or customer opts in, ... Read More

How to Build Buyer Personas

It all starts here.

Everything. The products & services you offer. The tactics you use to communicate those offerings. Your growth ... Read More

Why Review Generation Is a Must for Building Your Online Reputation

When was the last time you made a purchase or considered connecting with a company without reading a few online reviews first? If you’re like 91% of today’s consumers, you probably don’t remember the last time. Yes, that many people really do read online ... Read More

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