Internet Marketing Blog

Want to learn more about how we approach internet marketing? From our success stories to industry trends, our Knowmad blog is a valuable resource, one we hope you’ll learn from on a consistent basis.


Diona Kidd

Diona is a managing partner at Knowmad. Her areas of expertise include digital marketing strategy, project management, brand management, search engine optimization (SEO), pay per click advertising, inbound marketing, content marketing, conversion rate optimization, social media marketing and website design.
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Recent Posts

Knowmad Digital Marketing Earns Platinum HubSpot Status

The original copy of this release is available on PRWeb.com.

CHARLOTTE, N.C. (PRWEB)

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Topics: HubSpot

Your Digital Marketing Plan Template

Digital marketing is critical to the ongoing success of your business, especially in today’s “virtual” economy. If your marketing team is overwhelmed and unsure where to focus, start with simplification. Simplifying your digital marketing reduces distraction and increases your chances of achieving your goals. It’s easy to overcomplicate your digital marketing efforts, wasting valuable...

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How to Create a Content Marketing Plan with the 4 Ps

In traditional marketing, the Four Ps were developed initially by a Notre Dame marketing professor, Jerome McCarthy. They stand for:

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How to Lead Digital Marketing During a Recession

There is little argument that the COVID-19 (coronavirus) pandemic is wreaking havoc on business and industry across the globe. Many companies have temporarily halted production or have changed over to producing medical supplies. Others - many “essential businesses” - are experiencing exponential growth in demand and struggle to keep up. The rest of us are working to operate as normally as we...

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5 Ways to Determine if your Digital Marketing is Effective

According to a CMO Survey from Deloitte, “marketing analytics spending is growing moderately but is expected to surge by 61 percent in the next three years.” While marketing analytics platforms can show you everything from clicks, page visits, entrance rates, bounce rates, conversions, and more, how can you determine if your digital marketing investment is effective?

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2020 Technical SEO Checklist

Any online marketer worth their salt knows how important a sound search engine optimization (SEO) strategy is for their website. However, there are a variety of technical SEO factors that lead to success, and you have to take all of them into account to garner the best possible search results. The advantage of SEO is that when done well it can have a significant impact on your ranking. But...

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Topics: SEO

Measuring the Performance of Your Digital Marketing

For some, the word “metrics” sends a chill down their spine, especially when it comes to measuring digital marketing performance. In our experience, this typically happens with clients who want to track their online efforts, but simply have no idea where to start, or which metrics to actually measure. For the uninitiated, it can be daunting.

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Topics: Web Analytics

Using SEO to Find New Business Opportunities

The effective use of Search Engine Optimization (SEO) doesn’t stop at ranking and lead generation.  There is a data pipeline for companies to find new business opportunities. Follow these steps to uncover the data and discover new ideas for growing or expanding your business.

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Topics: SEO

How to Create Content that Engages and Converts Visitors on Your Site

Let’s be honest: the Internet is littered with content that was created for content’s sake. Over the years, we’ve seen our share of companies that created webpages, blog posts, and more simply to keep up with their competitors, or to create an online foothold since they felt so far behind. Unfortunately, creating content that doesn’t solve a customers’ specific problem—or encourage them to...

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Topics: SEO

5 Quick Ways to Generate Sales Leads Using Digital Marketing

Looking for quick-wins in your company's digital marketing strategy? Here are 5 easy ways to generate sales leads from your digital marketing efforts.

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