Digital Marketing Blog

How to Plan a Successful Website Launch

Introduction

Congratulations! You’re website project is finally complete, and you’re ready to launch after countless hours of meetings, writing, and hunting down content. 

7 Habits of Highly Effective Digital Marketers

As a marketing leader, you have a lot to balance between supporting sales, driving revenue, maintaining a brand image, trying to insert some much-needed creativity, and continually putting out fires. With so much to balance, it’s not uncommon that the to-do list you set out to accomplish today gets pushed back to tomorrow. 

Your Digital Marketing Plan Template

Digital marketing is critical to the ongoing success of your business, especially in today’s “virtual” economy. If your marketing team is overwhelmed and unsure where to focus, start with simplification. Simplifying your digital marketing reduces distraction and increases your chances of achieving your goals. It’s easy to overcomplicate your digital marketing efforts, wasting valuable resources...

Conversational Marketing Examples

In our last post, Building Conversational Marketing Into Your Website, we shared a broader definition of conversational marketing and how it's much more than a chatbot feature. We provided a list of conversational marketing formats and styles that can integrate with website features:

• Conversational posts, articles, and landing pages
• Website UX/design features
• Chatbots 
• Messaging apps
• Nurturing...

Building Conversational Marketing Into Your Website

If a conversational marketing strategy is on your “to-do” list, it’s critical to define it correctly from the beginning. While chatbots and live chat are part of  conversational marketing, an article from Forbes provides a more precise definition:

How to Create a Content Marketing Plan with the 4 Ps

In traditional marketing, the Four Ps were developed initially by a Notre Dame marketing professor, Jerome McCarthy. They stand for:

How to Lead Digital Marketing During a Recession

There is little argument that the COVID-19 (coronavirus) pandemic is wreaking havoc on business and industry across the globe. Many companies have temporarily halted production or have changed over to producing medical supplies. Others - many “essential businesses” - are experiencing exponential growth in demand and struggle to keep up. The rest of us are working to operate as normally as we can. 

5 Ways to Determine if your Digital Marketing is Effective

According to a CMO Survey from Deloitte, “marketing analytics spending is growing moderately but is expected to surge by 61 percent in the next three years.” While marketing analytics platforms can show you everything from clicks, page visits, entrance rates, bounce rates, conversions, and more, how can you determine if your digital marketing investment is effective?

Measuring the Performance of Your Digital Marketing

For some, the word “metrics” sends a chill down their spine, especially when it comes to measuring digital marketing performance. In our experience, this typically happens with clients who want to track their online efforts, but simply have no idea where to start, or which metrics to actually measure. For the uninitiated, it can be daunting.

Using SEO to Find New Business Opportunities

The effective use of Search Engine Optimization (SEO) doesn’t stop at ranking and lead generation.  There is a data pipeline for companies to find new business opportunities. Follow these steps to uncover the data and discover new ideas for growing or expanding your business.