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Content is king. If you’ve paid even a miniscule amount of attention to digital marketing advice for your business, you’ve likely heard this phrase a thousand times. So, you’ve went all in on a content strategy, and while you’re getting hits, nothing else seems to be happening.Read More
There are few things worse than feeling like you’ve done everything you should from a content creation angle, yet the results you were looking for remain elusive. You’ve done the market research, keyword research and put in the effort to create a piece of content that provided real value to your audience, plus you delved into a topic that wasn’t already covered ... Read More
Link building and content marketing are practically synonymous. In fact, according to a survey conducted by the masters of marketing over at MOZ, more than a third of respondents said that “content marketing” was actually the best name for link building strategies. Maybe this is ... Read More
It doesn’t matter who you are or what industry you’re in, it’s impossible to escape fierce competition in the digital world. The internet has made it possible for any size business to build a strong presence and compete on a level playing field. This is a great, especially for smaller businesses.Read More
Content marketing is becoming more and more relevant as it is the easiest way to publish content that your audience will want to read. But how do you know its working and are their certain KPI's that you need to identify for measuring content marketing success?Read More
Email marketing is a core practice integral for any business. Once a lead or a customer opts in, email is a communication opportunity rife with potential that can create a new relationship or enhance an old one. When integrated with ... Read More
Duplicate content is exactly what you would think it is: content duplicated across a website or elsewhere on the Internet. Even if you are careful about creating new and unique content, your ... Read More
Looking for quick-wins in your company's digital marketing strategy? Here are 5 easy ways to generate sales leads from your digital marketing efforts.... Read More
When inundated by content – and who isn’t nowadays - it is easy to get distracted by new ideas. And when new ideas are a dime a dozen, a process for managing content can keep all involved parties – from client to ... Read More
Simply creating valuable content for targeted audiences and being visible in search results isn’t enough for a successful content marketing strategy. Your content needs to be promoted in the right marketing channels.
In this post, I’ll discuss how to build a plan to promote your content, where some great opportunities to promote your content across the ... Read More
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