Whether you’re selling a B2B service or marketing a product directly to consumers, your website should generate new leads and revenue for your business.
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Digital marketing is critical to the ongoing success of your business, especially in today’s “virtual” economy. If your marketing team is overwhelmed and unsure where to focus, start with simplification. Simplifying your digital marketing reduces distraction and increases your chances of achieving your goals. It’s easy to overcomplicate your digital marketing efforts, wasting valuable resources...
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It's common for small businesses and local companies to view search engine marketing as too complex or too expensive. While it’s true that not all companies need SEO, you may be missing out on the benefits of SEO for your small business by failing to consider it as a lead generation strategy. Today, small businesses should consider SEO as a...
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Many manufacturing companies like to stay in their comfort zone when it comes to digital marketing. Investing in pay-to-play ads and articles on industry websites, using a website that’s nothing more than an online sales brochure, and very few KPIs in place to measure digital performance. If it’s not broken, why fix it, right?
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For manufacturers, modern marketing is often trickier than it seems on the surface. Many brands are expanding market share and targeting broader audiences with help from an industrial marketing agency, populating the internet with even more choices for potential customers. Now more than ever, the marketing plan for your manufacturing company should focus on inbound strategies that increase RFQ’s,...
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In our last post, Building Conversational Marketing Into Your Website, we shared a broader definition of conversational marketing and how it's much more than a chatbot feature. We provided a list of conversational marketing formats and styles that can integrate with website features:
If a conversational marketing strategy is on your “to-do” list, it’s critical to define it correctly from the beginning. While chatbots and live chat are part of conversational marketing, an article from Forbes provides a more precise definition:
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Looking for quick-wins in your company's digital marketing strategy? Here are 5 easy ways to generate sales leads from your digital marketing efforts.
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Company websites serve many purposes, but brands who design their website with lead generation strategies in mind will see the most ROI from their investment. While some industries only require that businesses use their website to communicate who they are and details about their products and services, in today’s digital age, every website should be set up to capture a lead if a prospect wants to...
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It all starts here.
Everything. The products & services you offer. The tactics you use to communicate those offerings. Your growth strategy. Even your address. Everything your Inbound Marketing does is driven by the ideal customer you’re pursuing and building accurate buyer personas. But that’s why you’re in business, right? To serve, educate, and help that customer?
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