Company websites serve many purposes, but brands who design their website with lead generation strategies in mind will see the most ROI from their investment. While some industries only require that businesses use their website to communicate who they are and details about their products and services, in today’s digital age, every ... Read More
Measuring your return on investment (ROI) from marketing is no easy task, especially in the digital space. Measuring digital marketing is as much about monitoring, testing, and tweaking as it is about researching and planning. That’s why identifying a specific set of digital marketing KPIs (key performance indicators) ... Read More
It all starts here.
Everything. The products & services you offer. The tactics you use to communicate those offerings. Your growth ... Read More
There are few things worse than feeling like you’ve done everything you should from a content creation angle, yet the results you were looking for remain elusive. You’ve done the market research, keyword research and put in the effort to create a piece of content that provided real value to your audience, plus you delved into a topic that wasn’t already covered ... Read More
You hear a lot of buzzwords in digital marketing like inbound marketing, search engine optimization (SEO), search engine marketing (SEM), SEO services, and local SEO. But what does it all mean, and what is most relevant to your business?Read More
Inbound marketing has forever changed the way businesses market themselves. With outbound marketing strategies, results are almost instantaneous. The consumer either reacts positively to your message or they don’t. The decision is often made on the spot. Inbound marketing is different.Read More
Almost all senior living facilities experience occupancy rate volatility. One month your community can be at high utilization and then you can suddenly find yourself with vacancies to fill. Now what?
Marketing to seniors can be challenging. Unless there is an unexpected change or event, the sales process can be long and ... Read More
On May 11th, 17 sales and marketing representatives from 7 Charlotte-based companies spent the day getting an in-depth, hands-on introduction to the modern buying process and sales enablement tools. We hosted HubSpot consultant, Tim Dearlove, for the classroom training event at BGW CPA.Read More
Content marketing is becoming more and more relevant as it is the easiest way to publish content that your audience will want to read. But how do you know its working and are their certain KPI's that you need to identify for measuring content marketing success?Read More
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