Digital Marketing Blog

Do You REALLY Need A Website Redesign?

A website redesign is a tall order. Though challenging, it’s a popular topic that we’ve tackled previously on this blog. While a redesign certainly takes strategy, today we want to focus on whether or not you really need one.

From a pure marketing standpoint, your website should be judged on how good of a job it’s doing, and not necessarily on how good it looks. This is not just another case...

How To Turn Your Website Visitors Into Leads

If you had to choose the one universal call to action (CTA) you find on most websites, what would your answer be? “Contact Us,” right?

But here’s a better question: does this ever make you want to reach out to a company? We’re fairly confident the answer is a resounding “No.” It’s passive and ineffective—and often completely ignored. Maybe a customer who desperately needs your products or...

Optimize Your Facebook Business Page

You’re busy and don’t have time to to read a complete 20 page case study on how to optimize your Facebook business page to get more Likes and increase engagement. I understand, so here are 5 quick tips.

10 Best Practices to Maximize Your Next Landing Page

To maximize your business' lead generation, you must have landing pages that promote your offers and captures appropriate customer information. For many businesses, landing pages take a back seat to developing a valuable offer. However, while having a quality offer is important, the landing page is also a key part of the process. Companies that overlook it do so at their own risk.

How to Enhance Your Internet Marketing with Social Media

Leveraging social media is a great way to improve your Internet Marketing by extending your networking circle beyond the confines of your local area. How do you get to know and learn from the important industry thought leaders you idolize? No travel needed...just follow them on the social sites where they frequently share their ideas, industry lessons and best practices.

A Better Way to Prospect: Utilizing LinkedIn

Cold calls not working?The dreaded cold call. No one likes to receive one. Not many sales people I know like to make them either, so explore a different route by utilizing LinkedIn.

Do Facebook 'Likes' Increase Search Rankings?

"If more people like my business on Facebook, will my website rank better?" This question has been posed to me a few times very recently, so I became curious and decided to do a little research.

Lately, I hear often about businesses trying to get 'liked' more on Facebook to improve search rankings. I've been skeptical of this idea since I first heard it.

As SEO professionals, we know that inbound...

Content Marketing for Online Lead Generation

Content marketing is not a new idea. Some brands have been marketing their own content for over a decade. So why is content marketing getting so much attention now?

Changes to our buying behaviors, the rise of social networks, demand for unique, intelligent content, the popularity of thought leadership and the overload of advertisements has brought content marketing to the forefront of Internet...

Think Pay-per-click is dead? Think again.

Article previously published in Greater Charlotte Biz magazine, Feb. 2012.

Set Up Your Google+ Business Page in 2 Easy Steps

Google+ is gaining traction and, with the release of Search+, has become more relevant to businesses because Google+ company pages are now showing in search results. Setting up a page on this growing social network gives potential customers one more way to find your business.

You might notice as you setup your business page on Google+ that you don't have to verify you're the business owner....