Internet Marketing Blog

Want to learn more about how we approach internet marketing? From our success stories to industry trends, our Knowmad blog is a valuable resource, one we hope you’ll learn from on a consistent basis.


5 Keys to Virtual Sales in the Crazy Year of 2020 and Beyond

Adapt if you want to survive. 

In today’s ever-changing world, this is the creed we must apply to every facet of our businesses, including B2B sales. Because the technological landscape changes so dramatically and quickly, it is no longer enough to rely solely on a field sales team to get your product or service ... Read More

Your Digital Marketing Plan Template

Digital marketing is critical to the ongoing success of your business, especially in today’s “virtual” economy. If your marketing team is overwhelmed and unsure where to focus, start with simplification. Simplifying your digital marketing reduces distraction and increases your chances of achieving your goals. It’s easy to overcomplicate your digital marketing ... Read More

Benefits of SEO for Your Small Business 

Small Business SEO Benefits:

A Conceptual Shift

It's common for small businesses and local companies to view search engine marketing as too complex or too expensive. While it’s true that not all companies need SEO, you may be missing out on ... Read More

SEO and Crawl Budget Guide

Ignoring the crawl budget can cost you rankings, traffic, and conversions. If your website is not optimized for a maximum crawl budget, no matter the size of the site, crawl activity may be wasted on low value or low performing pages, preventing the pages designed to improve SEO from being crawled.

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Pay Per Click (PPC) Advertising:  Is it Worth It?

Getting results from pay per click (PPC) advertising isn’t easy. It requires experience, expertise, and training. But even if you hire an agency who has all three, you’re still uncertain if pay per click advertising is worth the investment. 

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Image Optimization for SEO in 2020

Image optimization for SEO was once a simple formula, but as search engine algorithms and devices evolve, image optimization looks different today than it did just a few years ago.

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Digital Marketing for Manufacturers: Targeting The Right Audience

Many manufacturing companies like to stay in their comfort zone when it comes to digital marketing. Investing in pay-to-play ads and articles on industry websites, using a website that’s nothing more than an online sales brochure, and very few KPIs in place to measure digital performance. If it’s not broken, why fix it, ... Read More

Inbound Marketing Plan for a Manufacturing Company

For manufacturers, modern marketing is often trickier than it seems on the surface. Many brands are expanding market share and targeting broader audiences with help from an industrial marketing agency, populating the internet with even more ... Read More

Conversational Marketing Examples

In our last post, Building Conversational Marketing Into Your Website, we shared a broader definition of conversational marketing and how it's much more than a chatbot feature. We provided a list of conversational marketing formats and styles that can integrate with website ... Read More

Building Conversational Marketing Into Your Website

If a conversational marketing strategy is on your “to-do” list, it’s critical to define it correctly from the beginning. While chatbots and live chat are part of  conversational marketing, an article from Read More

How to Create a Content Marketing Plan with the 4 Ps

In traditional marketing, the Four Ps were developed initially by a Notre Dame marketing professor, Jerome McCarthy. They stand for:

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How to Lead Digital Marketing During a Recession

There is little argument that the COVID-19 (coronavirus) pandemic is wreaking havoc on business and industry across the globe. Many companies have temporarily halted production or have changed over to producing medical supplies. Others - many “essential businesses” - are experiencing exponential growth in demand and struggle to keep up. The rest of us are ... Read More

5 Ways to Determine if your Digital Marketing is Effective

According to a CMO Survey from Deloitte, “marketing analytics spending is growing moderately but is expected to surge by 61 percent in the next three years.” While marketing analytics platforms can show you everything from ... Read More

2020 Technical SEO Checklist

Any online marketer worth their salt knows how important a sound search engine optimization (SEO) strategy is for their website. However, there are a variety of technical SEO factors that lead to success, and you have to take all of them into account to garner the best possible search results. The advantage of SEO is that when done well it can have a significant ... Read More

Measuring the Performance of Your Digital Marketing

For some, the word “metrics” sends a chill down their spine, especially when it comes to measuring digital marketing performance. In our experience, this typically happens with clients who want to track their online efforts, but simply have no idea where to start, or which metrics to actually measure. For the uninitiated, it can be daunting.

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Creating a Lead Generation Strategy for Your Company Website

If you’re an older business, your website has probably evolved to become an extension of a brick-and-mortar storefront (or multiple storefronts if you’ve experienced success). For newer companies born in the Internet era, an online presence might have been the driving impetus—or at the very least a serious consideration—of your start-up plan. While the age of ... Read More

Top Trends That Will Influence Web Design in 2020

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Creating a Content Strategy for Your Blog/Website

Over the years, we’ve seen varying degrees of success from our clients when it comes to content creation. Many do it well, and we just come in and make some minor enhancements to keep things rolling.

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5 Ways to Improve the Performance of Your Enterprise Website

There are a variety of factors that go into designing a successful enterprise website. You need buy-in from a variety of stakeholders. You need a workflow that ensures the behemoth project stays on track. You need talented designers and writers to convey all that valuable information you want to communicate to your customers—and to prospective customers.

... Read More

Using SEO to Find New Business Opportunities

The effective use of Search Engine Optimization (SEO) doesn’t stop at ranking and lead generation.  There is a data pipeline for companies to find new business opportunities. Follow these steps to uncover the data and discover new ideas for growing or expanding your business.

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Benefits of CDN Hosting vs. Traditional Website Hosting

At one point in time, traditional web hosting ruled the land. Thanks to an abundance of different hosting companies, which housed websites of various sizes, this kind of hosting served the needs of most companies. Of course, as we all know, the Internet is constantly changing, and today has evolved into a massive archive that houses and delivers personal, ... Read More

How to Create Content that Engages and Converts Visitors on Your Site

Let’s be honest: the Internet is littered with content that was created for content’s sake. Over the years, we’ve seen our share of companies that created webpages, blog posts, and more simply to keep up with their competitors, or to create an online foothold since they felt so far behind. Unfortunately, creating content that doesn’t solve a customers’ specific ... Read More

The Hard Truth About Search Engine Optimization Prices

How much does search engine optimization cost? And what can you reasonably expect to pay for the best SEO services? Read on to learn more about the prices for SEO services.

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5 Quick Ways to Generate Sales Leads Using Digital Marketing

Looking for quick-wins in your company's digital marketing strategy? Here are 5 easy ways to generate sales leads from your digital marketing efforts.

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Understanding Schema Markup for Your Voice Search Audience | Knowmad

Google, which claims the overwhelming majority of search engine user’s love, processes 5.6 billion search queries every single day. That’s an almost unimaginably massive number of searches being streamed through one search engine alone. The fact that we’re obsessed with searching online is old news, but how we’re going about doing it has changed.

... Read More

Increasing Conversions for B2B Lead Generation

Increasing conversions for B2B (business to business) involves so much more than building landing pages that convert better. Conversion rate optimization for B2B tends to be more difficult than business to consumer (B2C) because of these added complexities: 

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Six Benefits of Implementing HubSpot During the Website Redesign Process

When it comes to technology—be it equipment or software—it's human nature to be reluctant to change. This applies to companies as much as it does to individuals. As change agents, we ... Read More

Lead Generation Strategies for Your Website

Company websites serve many purposes, but brands who design their website with lead generation strategies in mind will see the most ROI from their investment. While some industries only require that businesses use their website to communicate who they are and details about their products and services, in today’s digital age, every ... Read More

Why Websites with Blogs Generate More Leads

One of the main goals of your digital marketing strategy is lead generation. There’s a lot that goes into capturing leads, but none of it can happen unless you get traffic moving to your website. This should be the natural result of an SEO strategy designed for lead generation, but it isn’t enough to just get traffic landing on your site. Leads aren’t always ... Read More

Digital Marketing KPIs for Inbound Campaigns

Measuring your return on investment (ROI) from marketing is no easy task, especially in the digital space. Measuring digital marketing is as much about monitoring, testing, and tweaking as it is about researching and planning. That’s why identifying a specific set of digital marketing KPIs (key performance indicators) ... Read More

SEO Best Practices vs. Myths

Search engine optimization (SEO) has evolved into a science of its own. For many marketing teams, SEO concepts are easy to grasp but difficult to implement due to time, conflicting information about SEO best practices and outdated advice, and inaccurate reporting. SEO myths can cause long-term damage to a website’s placement options, ... Read More

Modern Website Design Process

You may be thinking about hiring a website design firm, or you may have even begun your journey to a new or revamped site for your business.  The modern website design process takes a lot of science--from technical development acumen with the latest ... Read More

5 Must-Haves for Professional Website Design

If you or your marketing team are on the brink of a website design project (or redesign), you’re probably trying to organize and prioritize a high volume of information and messaging. Whether you bring the perspective of an executive at a mature company, a startup entrepreneur, or a seasoned marketer, you know that the toughest part ... Read More

Industry Watch: Responsive Web Design

There was a brief moment in time when every business was scrambling to ensure their website adapted to multiple screen types, evolving their online storefronts from the standard desktop computer to the smartphones and tablets that had taken consumers by storm. That time has long passed, as today’s marketing directors know the ins and outs of responsive ... Read More

Aligning Email Marketing Campaigns with Inbound Marketing

Executing successful email marketing campaigns is a critical part of inbound marketing. Once a potential lead or customer opts in, ... Read More

Optimizing Your Website for SEO and the Demands of Voice Search Users

Since the early days of search engine optimization, the goal has been to earn the favor of search engines by building websites that appeal to the preferences of their users. They want mobile optimization? Check. Valuable, rich content? Check. Clean websites, fast loading speeds and video? Check, check and check.

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How to Build Buyer Personas

It all starts here.

Everything. The products & services you offer. The tactics you use to communicate those offerings. Your growth ... Read More

Why Review Generation Is a Must for Building Your Online Reputation

When was the last time you made a purchase or considered connecting with a company without reading a few online reviews first? If you’re like 91% of today’s consumers, you probably don’t remember the last time. Yes, that many people really do read online ... Read More

5 Lead Capture Techniques Besides Forms

If asked, most businesses would say that converting leads into customers is among the top priority for their business. One of the biggest challenges for businesses in achieving this goal is attracting and engaging qualified leads in the first place. The internet has become increasingly crowded with businesses focused on lead generation, some of them practically ... Read More

How Should You Respond to Google’s Recent Core Algorithm Update?

It’s that time again. Google has officially rolled out another core update, causing yet another upheaval in the world of digital marketing. The most recent core update was released this past March and it has businesses wondering how it’s going to affect their online performance – both today and in the long term.

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5 Engaging Web Design Tips to Boost Conversions Today

When you’re measuring the success of your business, there are a lot of different numbers and metrics that come into play. You’re probably looking at your sales revenue, profit margin, customer acquisition costs, along with a multitude of digital marketing analytics. With so many moving parts, how do you know which metric matters the most?

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How to Revitalize Your SEO with a New Approach to Keyword Research

Every business today needs to have a strategy for being found online, and search engine optimization has been the rock start of digital marketing for years. There are a lot of components to SEO but it’s safe to say that one of the most important is your keyword strategy.

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When Is It Time to Consider a Website Redesign for Your Small Business?

The moment you launch your first website is an exciting time for your small business. Finally, you have a beautiful, highly functional website that will serve as a representation of your business online. You understand the value of great web design and you worked hard to produce a site that you know will meet your customer’s expectations. Now it’s time to sit ... Read More

How Does Search Intent Factor into Your Content Strategy?

Content is king. If you’ve paid even a minuscule amount of attention to digital marketing advice for your business, you’ve likely heard this phrase a thousand times. So, you’ve went all in on a content strategy, and while you’re getting hits, nothing else seems to be happening.

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Why Is Website Speed Important for a Website?

While companies launch websites for a variety of reasons, website speed plays a vital role in overall business success on the internet. When we speak of website speed, we’re referring to the page download speed - the amount of time it takes for your web page to load for a user after they’ve clicked on the website link from the search engines or social media. ... Read More

Why Using Structured Data in Web Design Is Important for SEO

If you’re a business that has taken on the task of building and managing your own website, you no doubt have gotten at least a taste of how complex it can be. There are some platforms out there that make it easy to create a nice looking, functional business website, which is great for small businesses that want to get their foot in the digital door but don’t yet ... Read More

Why UX Is Vital to Successful SEO in 2019

As a growing business, you know that your website is one of the most important assets you have for connecting with your audience and driving conversions. Maybe you’ve also done a little research, looking for tips on how to boost its performance. What you’ve read has probably centered around the various aspects of search engine optimization (SEO) and user ... Read More

Top Predictions Why 2019 Will Be an Amazing Year for SEO

Over half of all internet traffic comes from organic search. This isn’t just half of search engine traffic, but half of all the traffic, from all sources on the internet. According to Read More

5 Trends That Will Influence Web Design in 2019

In 2019, the idea that you need to be online is a given. The majority of consumers want to check a business out online before even considering contacting them through another avenue, meaning that it’s practically impossible for a business to thrive without a website. Most businesses know this, but what many of them don’t realize is that how current their website ... Read More

Is Mobile Responsiveness a Google Ranking Factor and How Does It Affect SEO?

Our friends over at Google like to keep us on our toes, and they do a pretty good job by switching up their algorithm hundreds of times a year. Granted, most of these are smaller changes that go relatively unnoticed by the masses, but it seems like once or twice a year the search engine giant changes the rules of search engine optimization on a much larger ... Read More

How to Create Content That Meets Your Audience at Every Stage of the Sales Funnel

There are few things worse than feeling like you’ve done everything you should from a content creation angle, yet the results you were looking for remain elusive. You’ve done the market research, keyword research and put in the effort to create a piece of content that provided real value to your audience, plus you delved into a topic that wasn’t already covered ... Read More

Why It’s Important to Balance Performance and Aesthetics for Successful Web Design

There’s a lot of elements that go into the overall performance of a website, and we could spend a great deal of time going back and forth about what really matters for modern website design. However, at the end of the day, what’s really important is the overall experience of every person that visits your site. While we could break their experience down and ... Read More

Why Isn't My Content Getting Links?

Link building and content marketing are practically synonymous. In fact, according to a survey conducted by the masters of marketing over at MOZ, more than a third of respondents said that “content marketing” was actually the best name for link building strategies. Maybe this is ... Read More

Uncovering the Key Elements of High Performance Landing Page Design

Landing pages have become an essential element to practically every digital marketing strategy. They’re the tools, that when optimized, perform magic on your lead generation and conversion rates. While businesses have been using landing pages to help them meet their growth goals, optimizing them for success has become more complex.

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Why an Optimized Sitemap Is Exactly What Your Website Needs for Success

Anyone who has ever tried their hand at SEO knows that there are many elements to the process and attempting to optimize each and every one can be overwhelming – especially if the concept of search engine optimization is a relatively new one for you. Maybe you’ve even wondered to yourself why you can’t just send search engines a cheat sheet that tells them ... Read More

Ranking Position Zero: Rich Snippets & SEO in 2018

Ask anyone who has devoted time and effort into building up their SEO what their ultimate goal is, and the answer will likely be “position one on Google”. Search engine optimization is key in digital marketing and the right strategy can quickly increase your visibility in the digital universe, but it’s difficult to really get the traction you need without a ... Read More

How Digital Marketing Is the Strategy That Sparks Success for Senior Living Communities

When it comes to digital marketing, there is an incredibly powerful demographic that often goes untapped – the senior community. There’s a biased assumption that seniors, speaking mostly of the Baby Boomer generation, aren’t in touch with technology. We know firsthand that nothing could be further from the truth.

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Growing a Dental Practice Through the Power of Digital Marketing

Let’s talk for a minute about how your dental practice is attracting new patients. What are you currently doing to bring people through your door? For example, are you counting on your website to do all the work for you or do you maybe post to social media once in a while, but don’t put in too much effort to receive what you feel are mediocre results?

... Read More

The Rise of the Podcast: A Guide for Content Marketers

It doesn’t matter who you are or what industry you’re in, it’s impossible to escape fierce competition in the digital world. The internet has made it possible for any size business to build a strong presence and compete on a level playing field. This is a great, especially for smaller businesses.

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Is Voice the Future of SEO?

Until fairly recently, most internet users typed out their questions and queries into the little bar provided by search engines, whether they were using a desktop, phone or tablet. Since text was the vehicle that most customers were using to reach businesses, it provided us with some reliable strategies for search engine optimization.

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Mapping Your Customer’s Journey in an Increasingly Digital World

Many of your current customers started at the same point: you were either completely or relatively unknown to them, but they had a want or need. Through a series of thoughts and actions, they ended up at your door. You nurtured the relationship, and like magic, they converted right into customer status.

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Diona Kidd recognized as B2B Marketer of the Year by Industry Peers

Diona Kidd, COO and Co-Founder of Knowmad Digital Marketing, was named as 2018’s B2B Marketer of the Year by the Carolinas chapter of the Business Marketing Association (Carolinas BMA). Carolinas BMA is a ... Read More

Mallard Creek Polymers Wins BMA ProAds Award

Mallard Creek Polymers and the team at Knowmad Digital Marketing were all smiles last Wednesday after being recognized for their successful Inbound Marketing Campaign at the Carolinas Read More

What does the GDPR mean for US Businesses?

In the last week or so, you’ve likely noticed a growing amount of emails about privacy policy updates. These emails are the result of an European Union regulation called GDPR that went into effect on May 25th, 2018. Setting opinion aside regarding the regulation, GDPR has been a massive headache for marketers, especially those in the EU. In the United States, ... Read More

Turning Your Website Into a Conversion Machine

When people first land on a website, studies tell us that 92% of them aren’t there to buy, at least not right away. You’ve done a great job generating traffic to your site, but that doesn’t mean ... Read More

Generating an Effective Local SEO Strategy for Multi-Location Businesses

For many local businesses, deciding where to focus their marketing energy and budget is one of the biggest challenges. After all, this is a decision that influences their visibility in the market and their success. One wrong move and the competition walks away with customers that should have been theirs.

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Knowmad Ranks as Best Local Digital Marketing Agency: The advantages of inbound & local marketing for small business

In a recent blog post, we discussed the research behind the importance of local SEO – 46% of Google searches are local, and understanding your customers’ needs is crucial to benefiting ... Read More

Crafting the Perfect Content to Aid Your SEO Campaign

Content is king in any SEO strategy. You’ve probably heard that so much that it’s starting to get old. While that one statement tells us that content is important, it really does nothing for telling us what it means to create great SEO content in 2018.

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Deciding Which Pay Per Click Platform Is Right For You

Pay per click (PPC) advertising is a crucial part of a strong digital marketing campaign for any business that wants to be successful. In fact, in today’s competitive digital world, PPC is essential for many small and medium sized businesses. It’s been shown that PPC boosts brand awareness ... Read More

7 Effective Strategies for Ranking in the Local Pack

Do a search for any type of business on Google and tell us what you see. It doesn’t matter if it’s for a Mexican restaurant, auto insurance agent or digital marketing agency, there’s one feature that remains consistent across each search.

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Find Out Why Directory Listings Are Crucial for Local SEO

Once upon a time, there was this archaic device called a telephone book. Depending on where you lived, the size of this directory could be unwieldy. As a business, if you didn’t make it into the directory for it’s annual publication, you were out of luck until next year.

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Local SEO: What It Is and Why Your Business Needs It

Shop local. Buy local. We hear this all the time. It is the mantra of small businesses, and anyone that cares about their local community. Small businesses are great for local economies, but they’re also essential for building the communities we want to call home. Most people want to support smaller, local businesses.

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How A Killer Website Can Boost Your Conversions

What is the most valuable selling tool of your business?

You may have come up with several answers, but the truth is that your website is probably the most powerful attractor to visitors that you own, and that means website design and web development are two of the keys to boosting your company’s return on investment. But if the number of visitors to ... Read More

How SEO and Inbound Marketing Are Different and Why It Matters

You hear a lot of buzzwords in digital marketing like inbound marketing, search engine optimization (SEO), search engine marketing (SEM), SEO services, and local SEO. But what does it all mean, and what is most relevant to your business?

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How Will Google's Change to a Mobile-First Index Affect Organic Rankings?

Despite radical shifts in how Google ranks websites, search engine optimization (SEO) remains one of the primary ways for businesses to generate awareness and credibility.

But the game has changed, mostly because Google – the dominant search engine in the world – continues to change its algorithms, sending marketers scrambling to keep up.

... Read More

Pay Attention To these 5 KPIs In Your PPC Campaigns

Key performance indicators (KPIs) are the metric that marketers most commonly use to determine how their campaigns are progressing, and what areas need tweaking to make them more effective.

If you’re running a pay-per-click (PPC) campaign, you need real-world data to determine your return-on-investment (ROI), and there are five essential KPIs you need ... Read More

How PPC and SEO Work Together to Drive Traffic to Your Site

In the marketing world, Pay Per Click (PPC) and SEO are usually seen as two completely opposite worlds.

One is heavier on your marketing budget, but is straightforward with predictable results. The other may involve a lower budget, but it depends on keyword trends and ... Read More

How Long Does It Take to See Results from Inbound Marketing?

Inbound marketing has forever changed the way businesses market themselves. With outbound marketing strategies, results are almost instantaneous. The consumer either reacts positively to your message or they don’t. The decision is often made on the spot. Inbound marketing is different.

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The Ultimate Guide to Responsive Web Design

In the old days, businesses could get by with a website specifically designed for desktop computers that was easy to navigate and filled with outstanding content.

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Historic Hardware Store Website Design Project

Known for its deep roots with both the farming community and urban gardeners, Renfrow Hardware is a 117 year old hardware store located in historic downtown Matthews. Established in 1900 by Thomas Jefferson "Captain" Renfrow, the family-owned general store persists as one of the most ... Read More

Medical Office Website Design Project

The Connection


When you think of Matthews Internal Medicine Group, words that come to mind are trustworthy, caring, personable, and quality service. While the doctors, staff, and facility fully support and uphold these descriptions, their website design did ... Read More

Prepare for Your Website Design Project in 6 Steps

Are you feeling that buzz yet?

As you get closer to kicking off your new website design project, you’ll feel the energy start to accumulate. Frustration with your existing website might have driven you to this point in your planning, but the closer you get, the more ... Read More

Case Study: Charlotte Works Website Design

Charlotte Works is a nonprofit organization that serves as the workforce development board for the City of Charlotte and Mecklenburg County, N.C. We recently helped them redesign their website as they re-envisioned their role in the community.

AdWords Campaign Experiments: Why You Should Be Using It & How

AdWords Campaign Experiments, commonly abbreviated as ACE, has been designed for the online marketer. More particularly, the feature allows marketers to isolate certain aspects of their Google AdWords campaigns, test the elements, and split off traffic in ways that are both profound and impactful. By doing so, marketers can enjoy the instant feedback that ... Read More

10 Metrics For Measuring Content Marketing Success

Content marketing is becoming more and more relevant as it is the easiest way to publish content that your audience will want to read. But how do you know its working and are their certain KPI's that you need to identify for measuring content marketing success?

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7 Online Branding Strategies For Small Businesses


With today's online tools and tactics, small businesses don't need to give up on online marketing even when short on time or funds. Here are several effective online branding strategies tips to maximize your online results as efficiently as possible!

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Is an Inbound Marketing Strategy Right for Your Business?

 

Last Fall, Larry Kim explored “3 Times When Inbound Marketing Really Sucks” in the Marketing column at Inc.com. As an Inbound Marketer, ... Read More

Why Social Media is Important for Business

In the past several years, social media has widely evolved from individuals’ instagramming their food and tweeting every move they make in their personal lives to focusing on establishing connections and showing off their resumes in ... Read More

How To Integrate Online Marketing With Event Marketing

Events represent a fantastic opportunity to connect with potential, as well as existing, customers. However, just showing up, without coordinating the event with your online marketing ... Read More

All Manufacturers Need To Know About Online Marketing Channels

In marketing, there are no absolutes. In fact, if a marketer ever gives you an absolute, you should probably run in the other direction. Aside from the fact that most companies—and especially manufacturing companies—have unique target audiences, ... Read More

4 Vital Strategies To Create a Successful Inbound Marketing Platform

When it comes to inbound marketing, sound strategy begins with an integrated strategy. Like most efforts, the parts must work together cohesively to create the desired whole.

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How To Out-Market Your Competitors

When it comes to outwitting your competitors at marketing, there are no shortcuts. There are no true industry secrets or trump cards either. To out-market your competitors, it takes hard work and time to develop a holistic ... Read More

4 Tips for Solving Duplicate Content

Duplicate content is exactly what you would think it is: content duplicated across a website or elsewhere on the Internet. Even if you are careful about creating new and unique content, your ... Read More

How Much Does Inbound Marketing Cost?

When you’re in the market to buy inbound marketing services, it’s important to understand the cost is more than the investment in an outside agency. Let’s talk about what the investment into inbound marketing includes and important considerations to help you evaluate the investment.

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Using Relationship Marketing to Help Your Buyers

In today's global economy, buyers are faced with more products and service providers than at any time in the past. While having options is never a bad thing, being faced with too many ... Read More

Inbound Sales Tactics

Putting together an effective digital marketing strategy takes skill, precision, and a strong focus on how you want to position your brand. Using inbound sales as a part of your marketing ... Read More

What is Inbound Sales?

You have probably heard the term “inbound marketing” dropped in conversation or seen it floating across the Internet. The inbound practice is based on the idea of attracting potential customers with content that engages and educates ... Read More

Comparing Website Design Proposals

So, you’ve decided that it’s time to rebuild the corporate website. As a savvy businessperson, you do your research, poll your colleagues, and interview firms. Once you’ve identified the ... Read More

Is Your Company Ready for Digital Marketing?

Getting ready for digital marketing is like preparing for an adventure. The greater your aspirations, the more planning and preparation needs to go into your efforts. Get your company ... Read More

How to Get A Marketing Internship

Landing your first job out of college is much like the classic “What came first, the chicken or the egg?” scenario. You need to be employed to gain experience, but to gain experience you need to be employed. The answer to this conundrum may be an ... Read More

Five Easy Inbound Marketing Fixes


Competing for attention in an increasingly busy world is a serious challenge for most businesses. To overcome this obstacle, there are a number of steps companies can take. Here we discuss five easy fixes that will improve your Read More

Digital Marketing & Code

Adam Smith, an 18th century philosopher, economist, and author of The Wealth of Nations, knew the division of labor was a fundamental aspect in efficiency. He stated that if large tasks were broken down into many smaller ... Read More

How to Promote Content Using Owned, Paid and Earned Media

Simply creating valuable content for targeted audiences and being visible in search results isn’t enough for a successful content marketing strategy. Your content needs to be promoted in the right marketing channels.

In this post, I’ll discuss how to build a plan to promote your content, where some great opportunities to promote your content across the ... Read More

Who's Still Using IE8: A Case Study in Knowing Your Audience

As a web developer, I have to strike a balance between making websites that use modern and efficient code, and making websites that work and look decent on older browsers. The latest example of this is whether to support Internet Explorer (IE) 8. The answer to this question is (you could have guessed), “It depends.”

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Launch into Sales Acceleration with HubSpot's New Sales Tools

If your sales-related job sometimes feels like a data-entry job, you’re not alone. Sales and business development professionals are often left with a pile of notes and to-do lists to process at the end of the day.

The buying process has changed. As a result, Sales is feeling the pain from having a growing number of new tools. These tools require time ... Read More

6 Reasons Why Your Company Needs a Blog Today

Are you still on the fence about blogging to market your business? If so, this post is for you.

There are a variety of reasons for a company to have a blog, ranging from the simple to the technical. The bottom line is that if you don’t have one, you’re definitely behind the times.

Perhaps you feel like a blog wouldn’t work for your business, ... Read More

Top 3 Ways to Use LinkedIn for Social Prospecting

What is social prospecting? According to HubSpot’s Social Prospecting Workbook, it is “the art of scouring the social web, identifying potential prospects for your business, and engaging them to draw them to your site ... Read More

How To Integrate Social Media Features On Your Website

Like every aspect of your inbound marketing efforts, there must be a sound strategy in place. This is no different with social media. Just like you must have a solid game plan for how you engage with customers in social media, the way you integrate that channel with your website will go a long way to your ... Read More

Do You REALLY Need A Website Redesign?

A website redesign is a tall order. Though challenging, it’s a popular topic that we’ve tackled previously on this blog. While a redesign certainly takes strategy, today we want to focus on whether or not you really need one.

From a ... Read More

How To Turn Your Website Visitors Into Leads

If you had to choose the one universal call to action (CTA) you find on most websites, what would your answer be? “Contact Us,” right?

But here’s a better question: does this ever make you want to reach out to a company? We’re fairly confident the answer is a resounding “No.” It’s passive and ineffective—and often completely ignored. Maybe a customer ... Read More

Optimize Your Facebook Business Page

You’re busy and don’t have time to to read a complete 20 page case study on how to optimize your Facebook business page to get more Likes and increase engagement. I understand, so here are 5 quick tips.

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Recapture Lost Opportunity with Retargeting

How many visitors to your site actually take action? How many of them give you their email address? Conversion rates generally run about 2-5% depending on the nature of the site and the quality of the traffic. Anything over 5% is generally pretty impressive.

... Read More

Custom Dashboards in Google Analytics to Measure Performance

Custom dashboards in Google Analytics are a great way to see important website performance metrics at a glance. In this post, I'll show you how to implement a custom dashboard to track the results of a particular set of website changes. As a result, you’ll have a better understanding of the power of custom dashboards in Google Analytics and how to set one up for ... Read More

Transforming Business: A Book Review

Twenty-five years ago this Spring, I was a freshman in college and had the fortunate experience to hear August Turak speak on campus. At the time, I had no idea what an influence he would have on the next four years of my ... Read More

The Evolving Roles of CIO & CMO

Earlier this month, I participated in a panel discussion on CMO & CIO Engagement for SIM Charlotte. The evening event discussed the Evolving Roles of CIO+CMO and the Digital Marketing Trends Impacting IT. Joining me on the panel were Lisa McCarthy, ... Read More

The Latest Trends in Facebook

A couple weeks ago, just before its tenth birthday, Facebook released it's 2013 Q4 earnings report. It was a happy moment for Facebook, but perhaps not for marketers.

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10 Best Practices to Maximize Your Next Landing Page

To maximize your business' lead generation, you must have landing pages that promote your offers and captures appropriate customer information. For many businesses, landing pages take a back seat to developing a valuable offer. However, while Read More

HubSpot's Content Optimization System: The Future of Website Design?

Yesterday at Inbound13, HubSpot founders Brian Halligan and Darmesh Shah announced a major renovation of their content management system that will have an impact on the future of website design. Based on the preview, the change in how we think about designing and building websites could be as significant as the impact that the HubSpot platform has had on Read More

How to Enhance Your Internet Marketing with Social Media

Leveraging social media is a great way to improve your Internet Marketing by extending your networking circle beyond the confines of your local area. How do you get to know and learn from the important industry thought leaders you idolize? No travel needed...just follow them on the social sites where they frequently ... Read More

Is It Time for a Website Redesign?

Whenever I talk to a prospect who is planning a website redesign, I start with asking why. As Read More

A Better Way to Prospect: Utilizing LinkedIn

Cold calls not working?
The dreaded cold call. No one likes to receive one. Not many sales people I know like to make them either, so explore a different route by utilizing LinkedIn.

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Is Your Business Lost on the Web?

Last Fall, we reached out to local business leaders to get their input on how they are strategically using the Internet to grow. Not surprisingly, the results showed that companies that invest in their online presence are seeing valuable returns. What surprised us was the confusion between activity and expected results. Businesses are literally lost on the Web. ... Read More

3 Steps to Aligning Sales and Marketing

As an Inbound Marketing agency, we have the privilege of seeing first-hand how powerful it is to align sales and marketing.

Once you understand the power of collaboration ... Read More

Today's SEO: An Opportunity for Alignment

Many in the SEO industry (and their clients) were taken by storm with Google's latest algorithm change, Penguin. This update targeted websites that were found to be engaging in so-called "black hat" SEO practices, specifically certain forms of link-building. Many ... Read More

Do Facebook 'Likes' Increase Search Rankings?

"If more people like my business on Facebook, will my website rank better?" This question has been posed to me a few times very recently, so I became curious and decided to do a little research.

Lately, I hear often about businesses trying to get 'liked' more on Facebook to improve search rankings. I've been skeptical of this idea since I first heard ... Read More

Reaching New Heights: Marketing Lessons from Nepal

Having recently returned from a trekking expedition to Everest Base Camp, I've found myself noticing the similarities between an expedition and an online marketing campaign. In both cases, you are most likely to succeed when you set a destination, make ... Read More

Content Marketing for Online Lead Generation

Content marketing is not a new idea. Some brands have been marketing their own content for over a decade. So why is content marketing getting so much attention now?

Changes to our buying behaviors, the rise of social networks, demand for unique, intelligent content, the popularity of thought leadership and the overload of advertisements has brought ... Read More

Think Pay-per-click is dead? Think again.

Article previously published in Greater Charlotte Biz magazine, Feb. 2012.

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Set Up Your Google+ Business Page in 2 Easy Steps

Google+ is gaining traction and, with the release of Search+, has become more relevant to businesses because Google+ company pages are now showing in search results. Setting up a page on this growing social network gives potential customers one more ... Read More

Help! They Stole My Content!

Online plagiarism is a tough and frustrating problem; each plagiarism situation is different and the overall problem isn't going away. The content in need of protection could be copy, images, sounds, videos or other varied types of content. It becomes a little easier to address when you know where to start.

In our industry, we most often see content ... Read More

Join.me Screen sharing Tool

Tessa just introduced me to a new easy-to-use screen sharing tool called join.me.

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Knowmad Partners with Johnson C. Smith University (JCSU) to Redesign University Website

Johnson C. Smith University and Knowmad are in process of building a new .edu website for the university. There is a lot of excitement about the new web presence for the university, both at the university and at Knowmad. The new website will more accurately represent the opportunities that the university offers and will offer a highly usable website to online ... Read More

Facebook for B2B Businesses

As Facebook and social media have become more prominent in our daily lives, businesses have been moving into the social media arena in search of customers. At Knowmad, we've explored Facebook and decided it's not the ideal avenue for us but it's not to be ignored.

Why? Customers and prospects typically don't look for us on Facebook because we sell to ... Read More

Website Maintenance – The Key to Being Relevant on the Web

 

Old Italian homestead

During my travels in Italy this fall, I witnessed both the beauty of this historic country as well as the impact that neglect has on its ancient structures. Indeed, a common job in the country is in the maintenance and restoration of its architecture, art and books. Likewise, in today's ... Read More

Why do you have a Website?

One of my favorite questions to ask prospective clients is why they have or want a Website. Granted, in 2010, it's de rigueur for a business to have a Website. However, building a Website just because everyone else is doing it is an unsatisfactory reason that will produce limited results at best. If you don't have the time and budget to build a serious Website, ... Read More

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