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Internet Marketing Blog

Want to learn more about how we approach internet marketing? From our success stories to industry trends, our Knowmad blog is a valuable resource, one we hope you’ll learn from on a consistent basis.


How to Create Content That Meets Your Audience at Every Stage of the Sales Funnel

There are few things worse than feeling like you’ve done everything you should from a content creation angle, yet the results you were looking for remain elusive. You’ve done the market research, keyword research and put in the effort to create a piece of content that provided real value to your audience, plus you delved into a topic that wasn’t already covered ... Read More

Why It’s Important to Balance Performance and Aesthetics for Successful Web Design

There’s a lot of elements that go into the overall performance of a website, and we could spend a great deal of time going back and forth about what really matters for modern website design. However, at the end of the day, what’s really important is the overall experience of every person that visits your site. While we could break their experience down and ... Read More

Why Isn't My Content Getting Links?

Link building and content marketing are practically synonymous. In fact, according to a survey conducted by the masters of marketing over at MOZ, more than a third of respondents said that “content marketing” was actually the best name for link building strategies. Maybe this is ... Read More

Uncovering the Key Elements of High Performance Landing Page Design

Landing pages have become an essential element to practically every digital marketing strategy. They’re the tools, that when optimized, perform magic on your lead generation and conversion rates. While businesses have been using landing pages to help them meet their growth goals, optimizing them for success has become more complex.

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Why an Optimized Sitemap Is Exactly What Your Website Needs for Success

Anyone who has ever tried their hand at SEO knows that there are many elements to the process and attempting to optimize each and every one can be overwhelming – especially if the concept of search engine optimization is a relatively new one for you. Maybe you’ve even wondered to yourself why you can’t just send search engines a cheat sheet that tells them ... Read More

Ranking Position Zero: Rich Snippets & SEO in 2018

Ask anyone who has devoted time and effort into building up their SEO what their ultimate goal is, and the answer will likely be “position one on Google”. Search engine optimization is key in digital marketing and the right strategy can quickly increase your visibility in the digital universe, but it’s difficult to really get the traction you need without a ... Read More

How Digital Marketing Is the Strategy That Sparks Success for Senior Living Communities

When it comes to digital marketing, there is an incredibly powerful demographic that often goes untapped – the senior community. There’s a biased assumption that seniors, speaking mostly of the Baby Boomer generation, aren’t in touch with technology. We know firsthand that nothing could be further from the truth.

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Growing a Dental Practice Through the Power of Digital Marketing

Let’s talk for a minute about how your dental practice is attracting new patients. What are you currently doing to bring people through your door? For example, are you counting on your website to do all the work for you or do you maybe post to social media once in a while, but don’t put in too much effort to receive what you feel are mediocre results?

... Read More

How Digital Marketing Stimulates Growth for Chiropractic Practices

Chiropractors treat a variety of health conditions, but what they are most known for is the relief and healing they provide for back pain. Back pain is chronic problem in United States, with as many as 31 million Americans experiencing back pain at any ... Read More

5 Ways That Page Load Speed Is Affecting Your Success

Here’s a simple question for you – how long do you personally wait for a website to load? If you’re like 47% of consumers, you’re expecting the magic to happen in 2 seconds or less. This tells us that we’re an impatient bunch, but what’s really concerning for businesses is that once your page load speed ... Read More

The Rise of the Podcast: A Guide for Content Marketers

It doesn’t matter who you are or what industry you’re in, it’s impossible to escape fierce competition in the digital world. The internet has made it possible for any size business to build a strong presence and compete on a level playing field. This is a great, especially for smaller businesses.

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Is Voice the Future of SEO?

Until fairly recently, most internet users typed out their questions and queries into the little bar provided by search engines, whether they were using a desktop, phone or tablet. Since text was the vehicle that most customers were using to reach businesses, it provided us with some reliable strategies for search engine optimization.

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Mapping Your Customer’s Journey in an Increasingly Digital World

Many of your current customers started at the same point: you were either completely or relatively unknown to them, but they had a want or need. Through a series of thoughts and actions, they ended up at your door. You nurtured the relationship, and like magic, they converted right into customer status.

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Diona Kidd recognized as B2B Marketer of the Year by Industry Peers

Diona Kidd, COO and Co-Founder of Knowmad Digital Marketing, was named as 2018’s B2B Marketer of the Year by the Carolinas chapter of the Business Marketing Association (Carolinas BMA). Carolinas BMA is a ... Read More

Mallard Creek Polymers Wins BMA ProAds Award

Mallard Creek Polymers and the team at Knowmad Digital Marketing were all smiles last Wednesday after being recognized for their successful Inbound Marketing Campaign at the Carolinas Read More

What does the GDPR mean for US Businesses?

In the last week or so, you’ve likely noticed a growing amount of emails about privacy policy updates. These emails are the result of an European Union regulation called GDPR that went into effect on May 25th, 2018. Setting opinion aside regarding the regulation, GDPR has been a massive headache for marketers, especially those in the EU. In the United States, ... Read More

Turning Your Website Into a Conversion Machine

When people first land on a website, studies tell us that 92% of them aren’t there to buy, at least not right away. You’ve done a great job generating traffic to your site, but that doesn’t mean ... Read More

Generating an Effective Local SEO Strategy for Multi-Location Businesses

For many local businesses, deciding where to focus their marketing energy and budget is one of the biggest challenges. After all, this is a decision that influences their visibility in the market and their success. One wrong move and the competition walks away with customers that should have been theirs.

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Knowmad Ranks as Best Local Digital Marketing Agency: The advantages of inbound & local marketing for small business

In a recent blog post, we discussed the research behind the importance of local SEO – 46% of Google searches are local, and understanding your customers’ needs is crucial to benefiting ... Read More

Crafting the Perfect Content to Aid Your SEO Campaign

Content is king in any SEO strategy. You’ve probably heard that so much that it’s starting to get old. While that one statement tells us that content is important, it really does nothing for telling us what it means to create great SEO content in 2018.

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Deciding Which Pay Per Click Platform Is Right For You

Pay per click (PPC) advertising is a crucial part of a strong digital marketing campaign for any business that wants to be successful. In fact, in today’s competitive digital world, PPC is essential for many small and medium sized businesses. It’s been shown that PPC boosts brand awareness ... Read More

7 Effective Strategies for Ranking in the Local Pack

Do a search for any type of business on Google and tell us what you see. It doesn’t matter if it’s for a Mexican restaurant, auto insurance agent or digital marketing agency, there’s one feature that remains consistent across each search.

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Find Out Why Directory Listings Are Crucial for Local SEO

Once upon a time, there was this archaic device called a telephone book. Depending on where you lived, the size of this directory could be unwieldy. As a business, if you didn’t make it into the directory for it’s annual publication, you were out of luck until next year.

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Local SEO: What It Is and Why Your Business Needs It

Shop local. Buy local. We hear this all the time. It is the mantra of small businesses, and anyone that cares about their local community. Small businesses are great for local economies, but they’re also essential for building the communities we want to call home. Most people want to support smaller, local businesses.

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How A Killer Website Can Boost Your Conversions

What is the most valuable selling tool of your business?

You may have come up with several answers, but the truth is that your website is probably the most powerful attractor to visitors that you own, and that means website design and web development are two of the keys to boosting your company’s return on investment. But if the number of visitors to ... Read More

How SEO and Inbound Marketing Are Different and Why It Matters

You hear a lot of buzzwords in digital marketing like inbound marketing, search engine optimization (SEO), search engine marketing (SEM), SEO services, and local SEO. But what does it all mean, and what is most relevant to your business?

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How Will Google's Change to a Mobile-First Index Affect Organic Rankings?

Despite radical shifts in how Google ranks websites, search engine optimization (SEO) remains one of the primary ways for businesses to generate awareness and credibility.

But the game has changed, mostly because Google – the dominant search engine in the world – continues to change its algorithms, sending marketers scrambling to keep up.

... Read More

Pay Attention To these 5 KPIs In Your PPC Campaigns

Key performance indicators (KPIs) are the metric that marketers most commonly use to determine how their campaigns are progressing, and what areas need tweaking to make them more effective.

If you’re running a pay-per-click (PPC) campaign, you need real-world data to determine your return-on-investment (ROI), and there are five essential KPIs you need ... Read More

How PPC and SEO Work Together to Drive Traffic to Your Site

In the marketing world, Pay Per Click (PPC) and SEO are usually seen as two completely opposite worlds.

One is heavier on your marketing budget, but is straightforward with predictable results. The other may involve a lower budget, but it depends on keyword trends and ... Read More

How Long Does It Take to See Results from Inbound Marketing?

Inbound marketing has forever changed the way businesses market themselves. With outbound marketing strategies, results are almost instantaneous. The consumer either reacts positively to your message or they don’t. The decision is often made on the spot. Inbound marketing is different.

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The Ultimate Guide to Responsive Web Design

In the old days, businesses could get by with a website specifically designed for desktop computers that was easy to navigate and filled with outstanding content.

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Historic Hardware Store Website Design Project

Known for its deep roots with both the farming community and urban gardeners, Renfrow Hardware is a 117 year old hardware store located in historic downtown Matthews. Established in 1900 by Thomas Jefferson "Captain" Renfrow, the family-owned general store persists as one of the most distinctive ... Read More

Medical Office Website Design Project

The Connection


When you think of Matthews Internal Medicine Group, words that come to mind are trustworthy, caring, personable, and quality service. While the doctors, staff, and facility fully support and uphold these descriptions, their website design did ... Read More

Prepare for Your Website Design Project in 6 Steps

Are you feeling that buzz yet?

As you get closer to kicking off your new website design project, you’ll feel the energy start to accumulate. Frustration with your existing website might have driven you to this point in your planning, but the closer you get, the more thrilling things are going to become. Along ... Read More

Case Study: Charlotte Works Website Design

Charlotte Works is a nonprofit organization that serves as the workforce development board for the City of Charlotte and Mecklenburg County, N.C. We recently helped them redesign their website as they re-envisioned their role in the community.

5 Roles Every Custom Website Design Project Needs

So you’re on the precipice of a new website design project! Exhilarating and daunting, isn’t it?

There are 5 roles that every website design project needs. Your challenge, as the client, is to find a website design company that all the roles needed effectively. After reading this blog post, ... Read More

The Modern Web Design Process

If you are reading this article, you’re either thinking about hiring a website design firm or already have started down the road of a website design project. Creating a website involves more than technical acumen and design skills.

A successful website requires telling the story of your business in a way ... Read More

An Evolution of Google Algorithms: Where They Started, Where They Are Now, Where They Are Going

Founded in 1998, Google has gone from its humble beginnings to the current state where it is the easiest, fastest, and most affordable way to find just about everything you need on the internet. However, Google has not always been such a reliable information source. It took tons of work, energy, research, time, and algorithmic change to get it to where it is ... Read More

Recent Google Update: Penalties on Interstitial Ads

Google has sent out warnings that it is going to crackdown on interstitial ads starting next year. The inter-web giant will be reinforcing its emphasis on mobile search experiences with new penalties that will affect intrusive interstitials on ... Read More

AdWords Campaign Experiments: Why You Should Be Using It & How

AdWords Campaign Experiments, commonly abbreviated as ACE, has been designed for the online marketer. More particularly, the feature allows marketers to isolate certain aspects of their Google AdWords campaigns, test the elements, and split off traffic in ways that are both profound and impactful. By doing so, marketers can enjoy the instant feedback that ... Read More

Top 3 PPC Ad Extensions: How to Use Them & When

Before you know how and when to use PPC ad extensions, you need to know what they are, the different types available, and why they are needed in the first place. Essentially, Google tends to update its AdWords ad extensions on a regular basis. Therefore, you should only learn about the 3 most popular and long lasting extensions and how to best apply ... Read More

The Hard Truth About Search Engine Optimization Prices

How much do search engine optimization prices cost? And what can you reasonably expect to pay for the best SEO services? Read on to learn more about the prices for SEO services.

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Intro To Kissmetrics

The following guest post is from our friends over at Kissmetrics.

Today's marketers have a much bigger role in growing a company than the marketers from just a decade or two ago. With an increasingly amount of channels and messages, it's now the marketers primary job to fuel growth for a company.

... Read More

How Inbound Marketing to Seniors Can GROW Occupancy Rates

Almost all senior living facilities experience occupancy rate volatility. One month your community can be at high utilization and then you can suddenly find yourself with vacancies to fill. Now what?

Marketing to seniors can be challenging. Unless there is an unexpected change or event, the sales process can be long and ... Read More

HubSpot Sales Platform Training  in Charlotte

On May 11th, 17 sales and marketing representatives from 7 Charlotte-based companies spent the day getting an in-depth, hands-on introduction to the modern buying process and sales enablement tools. We hosted HubSpot consultant, Tim Dearlove, for the classroom training event at BGW CPA.

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Top 5 Conversion Increasing Elements of Modern Web Design

Website design has continued to evolve. If you have a website from a few years ago, brittle coding, poor-layout, and image-heavy elements can be stopping your business from reaching your target audience. Get the inside scoop on the latest modern web design considerations to increase your conversion rates today.

... Read More

10 Metrics For Measuring Content Marketing Success

Content marketing is becoming more and more relevant as it is the easiest way to publish content that your audience will want to read. But how do you know its working and are their certain KPI's that you need to identify for measuring content marketing success?

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Inbound Sales Training: Sell Better, Faster

The Inbound methodology has taken the world by storm. Companies across the globe are embracing Inbound because they realize the ground has shifted. To be successful in sales today, you've got to be a go-giver - not just a go-getter - and it's all about timing. ... Read More

Inbound Marketing Revamp Leads to Seven-Figure Revenue Jump

Suburban Chicago senior living community turns to Knowmad to strengthen their digital marketing efforts

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7 Online Branding Strategies For Small Businesses


With today's online tools and tactics, small businesses don't need to give up on online marketing even when short on time or funds. Here are several effective online branding strategies tips to maximize your online results as efficiently as possible!

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Top 4 Website Design Trends of 2016

Design for the web is an ever changing practice that has come a long way since the first website was constructed in 1991. Emerging with text-based and table-based design in the 1990’s, the look of the World Wide Web in 2016 has evolved into a sleek, modern look on presenting information. We are going to explore a few emerging website design trends to expect in ... Read More

13 Unlucky SEO Myths To Avoid. If You Hear These, Run!

There’s always talk around SEO and what the best or worst tactics are. “X is dead,” “Y is the best ever!”, “If you do this, you’re done for!” The trick is knowing how to navigate through the ever-changing terrain of the Internet.

This list will provide you with all the bad practices that you SHOULD NOT follow and if you ever hear anybody say ... Read More

Is an Inbound Marketing Strategy Right for Your Business?

 

Last Fall, Larry Kim explored “3 Times When Inbound Marketing Really Sucks” in the Marketing column at Inc.com. As an Inbound Marketer, ... Read More

How To Use Email Marketing To Close More Sales

Email marketing is a core practice integral for any business. Once a lead or a customer opts in, email is a communication opportunity rife with potential that can create a new relationship or enhance an old one. When integrated with ... Read More

Why Social Media is Important for Business

In the past several years, social media has widely evolved from individuals’ instagramming their food and tweeting every move they make in their personal lives to focusing on establishing connections and showing off their resumes in ... Read More

How To Integrate Online Marketing With Event Marketing

Events represent a fantastic opportunity to connect with potential, as well as existing, customers. However, just showing up, without coordinating the event with your Read More

All Manufacturers Need To Know About Online Marketing Channels

In marketing, there are no absolutes. In fact, if a marketer ever gives you an absolute, you should probably run in the other direction. Aside from the fact that most companies—and especially manufacturing companies—have unique target audiences, ... Read More

How Manufacturers Can Stay Top Of Mind In Their Target Market

Staying top of mind with your target audience starts with an obvious task: understanding that target audience, inside and out. For manufacturers, this is often trickier than it seems on the surface. While the end user of a ... Read More

How Manufacturing Companies Can Leverage Social Media Marketing

Much like a good lead, your social media strategy must be nurtured. Just creating a Twitter handle, or building a Facebook fanpage, won’t come close ... Read More

7 Reasons to Host Your Next Website on HubSpot

For over 15 years, our agency has been building websites for business customers. During this time, we have seen and used a variety of solutions from open source to paid to hosted platforms. Lately, we’ve been impressed ... Read More

How to Create a Social Media Policy

Policy. The word has such a negative connotation to it, doesn’t it? Yet, sometimes policies are necessary, especially when a company’s reputation is on the line.

When it comes to social media, it is important to ... Read More

4 Vital Strategies To Create a Successful Inbound Marketing Platform

When it comes to inbound marketing, sound strategy begins with an integrated strategy. Like most efforts, the parts must work together cohesively to create the desired whole.

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How To Out-Market Your Competitors

When it comes to outwitting your competitors at marketing, there are no shortcuts. There are no true industry secrets or trump cards either. To out-market your competitors, it takes hard work and time to develop a holistic ... Read More

4 Tips for Solving Duplicate Content

Duplicate content is exactly what you would think it is: content duplicated across a website or elsewhere on the Internet. Even if you are careful about creating new and unique content, your ... Read More

Are Pay-Per-Click Ads Worth the Money?

Pay-per-click (PPC) advertising is often described as an expensive, under-performing digital marketing tactic, a ... Read More

Building a Business Case for Inbound Marketing

Building a business case for inbound marketing involves several considerations including the overall expected return on investment, the contribution of ... Read More

How Much Does Inbound Marketing Cost?

When you’re in the market to buy inbound marketing services, it’s important to understand the cost is more than the investment in an outside agency. Let’s talk about what ... Read More

CIOs of the Year Honored

Once thought of professions that could not be further apart, the emergence of digital tools has brought together many marketing and information technology departments. Top-notch digital experiences require CIOs understand the tools – like Read More

Knowmad and Clients Celebrate at Appreciation Event

Our theme at Knowmad in 2015 has been growth. We have celebrated growing our team, allowing us to deliver better value and increased services to clients, as well as the growth of our clients whom we have worked with to implement and grow Read More

Using Relationship Marketing to Help Your Buyers

In today's global economy, buyers are faced with more products and service providers than at any time in the past. While having options is never a bad thing, being faced with too many ... Read More

6 Ways to Kickstart Your Inbound Marketing

An inbound marketing strategy provides businesses an effective way to establish an online presence and attract potential customers. By providing ... Read More

What is Marketing Automation?


Marketing automation has become somewhat of an industry buzzword. Just what is marketing automation? More importantly, how can marketing automation help your business?

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Inbound Sales Tactics

Putting together an effective digital marketing strategy takes skill, precision, and a strong focus on how you want to position your brand. Using inbound sales as a part of your marketing ... Read More

What is Inbound Sales?

You have probably heard the term “inbound marketing” dropped in conversation or seen it floating across the Internet. The inbound practice is based on the idea of attracting potential customers with content that engages and educates ... Read More

Comparing Website Design Proposals

So, you’ve decided that it’s time to rebuild the corporate website. As a savvy businessperson, you do your research, poll your colleagues, and interview firms. Once you’ve identified the ... Read More

Is Your Company Ready for Digital Marketing?

Getting ready for digital marketing is like preparing for an adventure. The greater your aspirations, the more planning and preparation needs to go into your efforts. Get your company ... Read More

How Analytics Dashboards Allow For Sales And Marketing Alignment

Analytics dashboards are invaluable, especially when integrated with quality marketing software and a reliable customer relationship management (CRM) system. While they ... Read More

Tracking Inbound Marketing Performance By Channel

When it comes to inbound marketing, tracking by channel allows you to take a micro view ... Read More

Should Your Business Be Using a CRM?

To know whether or not to implement a customer relationship management (CRM) system for your business, you first must have a strong understanding of what makes for an effective CRM. While a CRM is designed to track sales ... Read More

Four Steps For Raising Inbound Marketing ROI

One of the most mystifying acronyms in all of marketing—and yes, there are many—is ROI. That starts with the challenge of quantifying marketing return on investment, and continues with uncovering creative ways to improve it.

Today, ... Read More

Technology Solutions That Measure Marketing Performance

Inbound marketing can seem daunting. To some companies, the Internet itself can seem like a complicated maze of opportunities. ... Read More

Setting Inbound Marketing Goals? Just Be SMART

Like most adages, the saying “If it ain’t broke, don’t fix it,” resonates. While the SMART acronym has been around for years, it applies perfectly to Read More

Four Numbers To Track For Inbound Marketing Performance

With most endeavors, the numbers tell the story. Inbound Marketing is no different. Of course, it’s very easy to get caught up ... Read More

Measuring Marketing ROI: Take A Long View

Measuring marketing return on investment (ROI) may seem like a black-and-white endeavor, but tracking ROI is actually an exercise with various shades of gray. Though numbers are ... Read More

Six Benefits of Implementing HubSpot During the Website Redesign Process

When it comes to technology—be it equipment or software—it's human nature to be reluctant to change. This applies to companies as much as it does to individuals. As change agents, we ... Read More

5 Quick Ways to Generate Sales Leads Using Digital Marketing

Looking for quick-wins in your company's digital marketing strategy? Here are 5 easy ways to generate sales leads from your digital marketing efforts.

... Read More

Mobile SEO: Your Mobile Search Rankings Are About To Change

Is your site mobile-friendly? If not, you are about to experience a shift in rankings in Google. On April 21st, Google will begin releasing a mobile-friendly algorithm that will impact mobile SEO. This release will impact websites that are not mobile-friendly by pushing them down in search results on mobile devices.

Google provided Read More

How a Process Makes Content Generation More Efficient

When inundated by content – and who isn’t nowadays - it is easy to get distracted by new ideas. And when new ideas are a dime a dozen, a process for managing content can keep all involved parties – from client to ... Read More

How to Get A Marketing Internship

Landing your first job out of college is much like the classic “What came first, the chicken or the egg?” scenario. You need to be employed to gain experience, but to gain experience you need to be employed. The answer to this conundrum may be an ... Read More

Five Easy Inbound Marketing Fixes


Competing for attention in an increasingly busy world is a serious challenge for most businesses. To overcome this obstacle, there are a number of steps companies can take. Here we discuss five easy fixes that will improve your Read More

The Digital Business Revolution

A common characteristic of successful businesses is the ability to adapt. Since 2000, 52% of the Fortune 500 have been replaced by newer companies and upstarts according to Constellation Research. Arguably the most significant force impacting business today involves digital technology. The convergence of technologies across all facets of a business has been ... Read More

Digital Marketing & Code

Adam Smith, an 18th century philosopher, economist, and author of The Wealth of Nations, knew the division of labor was a fundamental aspect in efficiency. He stated that if large tasks were broken down into many smaller ... Read More

How to Optimize Your Existing Website During the Website Redesign Process

When you read the title to this article, you may have had this thought,“Why would I want to optimize my existing website during the website redesign process? I am tired of my existing site; otherwise, I wouldn’t be redesigning it.”

I’m going to suggest another way of looking at that question. I say that you should ALWAYS be aware of ... Read More

How to Promote Content Using Owned, Paid and Earned Media

Simply creating valuable content for targeted audiences and being visible in search results isn’t enough for a successful content marketing strategy. Your content needs to be promoted in the right marketing channels.

In this post, I’ll discuss how to build a plan to promote your content, where some great opportunities to promote your content across the ... Read More

How to Build Buyer Personas

It all starts here.

Everything. The products & services you offer. The tactics you use to communicate those offerings. Your growth strategy. Even ... Read More

Creating a Culture Your Employees will Love

It is great to hear a person say, “I have the best job, with the best boss!” It's likely this person's work has a great company culture and atmosphere. Creating a culture your employees can love is an important aspect to the success of any business. It is a culture that molds an environment and makes ... Read More

5 Ways to be Insanely Productive in Sales

Have you ever felt that your entire day passed and you can’t account for where the time went? You’re not alone. Being successful in sales takes strategy and focus to maximize your time for effective results. There are tactics you can use to work smarter, scale your efforts and still come out a winner. Here are some of our favorite sales productivity tips.

... Read More

Who's Still Using IE8: A Case Study in Knowing Your Audience

As a web developer, I have to strike a balance between making websites that use modern and efficient code, and making websites that work and look decent on older browsers. The latest example of this is whether to support Internet Explorer (IE) 8. The answer to this question is (you could have guessed), “It depends.”

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4 Key Brand Elements that are Beneficial to Inbound Marketing

It's important to understand that Inbound Marketing is heavily brand-dependent. While branding has many varied deliverables, we've found that there are 4 essential brand elements that will make running a successful Inbound ... Read More

Digital Marketing Strategy: Is the Press Release Dead?

Digital marketing is taking an ever larger slice of the marketing pie. And, it is doing so to the detriment of traditional marketing. The 2013 State of Inbound Marketing Report finds that ... Read More

3 Simple Ways to Stay Current in Inbound Marketing

Inbound Marketing is one of the most innovative and exciting professions in the work force. It is an ever-changing trade. Inbound Marketing gives the opportunity to be a pioneer of unique, out of the box strategies to build powerful ... Read More

Launch into Sales Acceleration with HubSpot's New Sales Tools

If your sales-related job sometimes feels like a data-entry job, you’re not alone. Sales and business development professionals are often left with a pile of notes and to-do lists to process at the end of the day.

The buying process has changed. As a result, Sales is feeling the pain from having a growing number of new tools. These tools require time ... Read More

3 Easy Ways to Get Information for Buyer Personas

Are you using buyer personas in your Inbound Marketing? If you're looking to add these to your marketing toolbox, then this post is for you. Buyer personas are powerful because they add faces and personalities to an audience, which makes marketing more meaningful ... Read More

How To Evaluate Your Inbound Marketing Performance

In evaluating your Inbound Marketing performance, the first step is to understand that there’s a huge difference between website analytics and marketing analytics. People that are only measuring the website metrics are only ... Read More

6 Reasons Why Your Company Needs a Blog Today

Are you still on the fence about blogging to market your business? If so, this post is for you.

There are a variety of reasons for a company to have a blog, ranging from the simple to the technical. The bottom line is that if you don’t have one, you’re definitely behind the times.

Perhaps you feel like a blog wouldn’t work for your business, ... Read More

For Social Media Marketing, Beware the “Social Media Guru”

Unfortunately, of late the term “social media guru” has taken on a negative connotation. Like with any hot commodity, there are always those looking to take advantage of a boom, looking to position themselves as experts without having the real chops ... Read More

Top 3 Ways to Use LinkedIn for Social Prospecting

What is social prospecting? According to HubSpot’s Social Prospecting Workbook, it is “the art of scouring the social web, identifying potential prospects for your business, and engaging them to draw them to your site and get those ... Read More

How To Integrate Social Media Features On Your Website

Like every aspect of your inbound marketing efforts, there must be a sound strategy in place. This is no different with social media. Just like you must have a solid game plan for how you engage with customers in social media, the way you integrate that channel ... Read More

Do You REALLY Need A Website Redesign?

A website redesign is a tall order. Though challenging, it’s a popular topic that we’ve tackled previously on this blog. While a redesign certainly takes strategy, today we want to focus on whether or not you really need one.

From a ... Read More

How To Turn Your Website Visitors Into Leads

If you had to choose the one universal call to action (CTA) you find on most websites, what would your answer be? “Contact Us,” right?

But here’s a better question: does this ever make you want to reach out to a company? We’re fairly confident the answer is a resounding “No.” It’s passive and ineffective—and often completely ignored. Maybe a customer ... Read More

4 Tips to Optimize Your Homepage for Lead Generation

 

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Five Reasons Your Website Isn't Generating Enough Leads

What’s every marketing director’s nightmare? It’s heading into a meeting with the boss about how the metrics just aren’t up to snuff. In the world of inbound marketing, more than ever, you are defined by “your numbers.”

The problem with numbers is that ... Read More

Optimize Your Facebook Business Page

You’re busy and don’t have time to to read a complete 20 page case study on how to optimize your Facebook business page to get more Likes and increase engagement. I understand, so here are 5 quick tips.

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Recapture Lost Opportunity with Retargeting

How many visitors to your site actually take action? How many of them give you their email address? Conversion rates generally run about 2-5% depending on the nature of the site and the quality of the traffic. Anything over 5% is generally pretty impressive.

... Read More

“BYOA” - Build Your Own Audience - Through Inbound Marketing

In March of this year, after nearly six years of service, I left a marketing role at a small private university in South Carolina. One year prior to my move, I had the privilege of implementing inbound marketing, a new strategy for the university. I used the ... Read More

What the new Twitter Layout Means for Marketers

If you use social media at all, you know by now that Twitter has a new layout. Some professionals think it is a Facebook rip-off, but there is a reason after all why Facebook has been so successful for brands. It is visually pleasing and graphic heavy. You ... Read More

Video Marketing for Mere Mortals

As professionals, we always want to continue to grow in our field of expertise. Marketing, as countless other professions, is evolving very quickly due to new ways technology is transforming how we engage new and existing customers.

Video marketing is just one of these communications methods. Video is a powerful tool used to add emotion to ... Read More

Custom Dashboards in Google Analytics to Measure Performance

Custom dashboards in Google Analytics are a great way to see important website performance metrics at a glance. In this post, I'll show you how to implement a custom dashboard to track the results of a particular set of website changes. As a result, you’ll have a better understanding of the power of custom dashboards in Google Analytics and how to set one up for ... Read More

What Does Inbound Marketing Cost?

When you’re in the market to buy Inbound Marketing services, it’s tempting to price 3-4 agencies, choose one and call it a day. However, it's important to understand that the ... Read More

The Exact Moment I Knew Inbound was the Right Investment: a Skeptic's Tale

As a former programmer, I am a natural skeptic. One of the virtues of a programmer is critical thinking which ensures that the software we create works in many scenarios. When I turned my freelance services into a business and learned how to sell in order to grow the company, I carried that trait with me. This is the story of how I came to realize the power of ... Read More

What Successful Internet Marketers Do Differently

Over the past few months, we’ve been diligently working on putting together our annual Internet Marketing Report. This report, titled 2014 State of ... Read More

Transforming Business: A Book Review

Twenty-five years ago this Spring, I was a freshman in college and had the fortunate experience to hear August Turak speak on campus. At the time, I had no idea what an influence he would have on the next four years of my ... Read More

Your Website and the Heartbleed Bug

Heartbleed, the latest cyber security threat, has been quickly making headlines around the world since Monday. The vulnerability exposes secured website traffic, such as passwords and credit card numbers, to eavesdropping.

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The Evolving Roles of CIO & CMO

Earlier this month, I participated in a panel discussion on CMO & CIO Engagement for SIM ... Read More

The Latest Trends in Facebook

A couple weeks ago, just before its tenth birthday, Facebook released it's 2013 Q4 earnings report. It was a happy moment for Facebook, but perhaps not for marketers.

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10 Best Practices to Maximize Your Next Landing Page

To maximize your business' lead generation, you must have landing pages that promote your offers and captures appropriate customer information. For many businesses, landing pages take a back seat to developing a valuable offer. However, while Read More

Google Takes On Email Marketing

Last week, Google announced a major change to its Gmail services that creates yet another challenge for companies using email marketing. No longer will Gmail users see the option to load external images. Instead, Gmail will now serve images via it's own secure proxy servers. ... Read More

How Mobile First Web Design Improves Your Internet Marketing

If you are involved in Internet Marketing for your company, you know that more and more people are likely to see your marketing on mobile devices. Whether it's your website, your email campaigns, or social media posts, there is a good chance that your customers, and your potential ... Read More

Google Hummingbird Algorithm and Keyword Research

September 2013 was a big month for Google.

On September 26, they celebrated their 15th birthday by announcing that they have a few new features in the works. But they also revealed a new search algorithm named hummingbird.

... Read More

Social Media for Business Leaders: Finding Time For Social Media


I’ve been enjoying Michael Hyatt’s (@michealhyatt) podcast, “This Is Your Life”. While listening to a recent episode, my perspective on social media for business leaders underwent a significant shift when Michael offered his thoughts and experience on how ... Read More

HubSpot's Content Optimization System: The Future of Website Design?

Yesterday at Inbound13, HubSpot founders Brian Halligan and Darmesh Shah announced a major renovation of their content management system that will have an impact on the future of website design. Based on the preview, the change in how we think about designing and building websites could be as significant as the impact that the HubSpot platform has had on Read More

How to Increase Website Performance and SEO Rank

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How to Enhance Your Internet Marketing with Social Media

Leveraging social media is a great way to improve your Internet Marketing by extending your networking circle beyond the confines of your local area. How do you get to know and learn from the important industry thought leaders you idolize? No travel needed...just follow them on the social sites ... Read More

Top 10 Internet Marketing Tips for Business Owners

Sharing lessons learned from one business owner to another is important. It provides valuable information so new owners do not need to reinvent the wheel.

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Ensuring Online Business Continuity


With the recent DNS outage at Network Solutions, we are reminded once again of the fallibility of technology. Resilancy and redundancy are of definite benefit to business continuity. How can you be sure your business stays connected Read More

Is It Time for a Website Redesign?

Whenever I talk to a prospect who is planning a website redesign, I start with asking why. As Simon Sinek exhorts ... Read More

A Better Way to Prospect: Utilizing LinkedIn

Cold calls not working?
The dreaded cold call. No one likes to receive one. Not many sales people I know like to make them either, so explore a different route by utilizing LinkedIn.

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Preventing Wordpress Brute-force Attack

Yesterday, we noticed a brute-force login attempt on our own website. No compromise occurred but the attempt prompted proactive action on our part. Upon contacting our hosting partner, we discovered that this wasn't an isolated attempt. It was happening to other servers running Wordpress.

In our line of work, we witness or experience online hosting ... Read More

Measuring the Value of SEO: Are businesses getting a return?

A few years ago, we were frustrated. As Web developers, we saw that search engine optimization (the skill of improving the rank of a website in search results, aka SEO) was becoming a requisite for our clients. However, our experience with this trade was one of hidden secrets and occult knowledge. As technologists, we knew that SEO is not some mystical art; it's ... Read More

Planning for Responsive Web Design

Responsive Web Design has become the most popular way to serve users of mobile devices, like smartphones and tablets. Knowmad has been out front on this trend because we recognized early on that responsive design was a cost-effective and ... Read More

Inbound Marketing: Getting the Most Value from B2B Blogging Efforts

Congratulations! You've started blogging for your b2b business and have steadfastly been writing on a regular basis. While writing for the blog is fun and exciting, it's gotten a little hectic given all your other job duties and you're not seeing the traffic you would have liked. You find yourself wondering, "Why did I decide to do this again?".

It ... Read More

How to Protect Trademarks, Patents and Copyrights Online

If you’re an online marketer or business owner, you need to read this.

On the Internet where copy and paste is expected behavior, how do you protect trademarks, copyrights and patents online?

You may be thinking trademarks, patents and copyrights are slightly more interesting than taxes or corporate law. However, ... Read More

Your Next Internet Marketing Plan in 4 Steps

Internet Marketing planning is most effective when it’s simplified because you reduce the risk of being distracted from your goal. It's very easy to ... Read More

Is Your Business Lost on the Web?

Last Fall, we reached out to local business leaders to get their input on how they are strategically using the Internet to grow. Not surprisingly, the results showed that companies that invest in their online presence are seeing valuable returns. What surprised us was the confusion between activity and expected results. Businesses are literally lost on the Web. ... Read More

3 Steps to Aligning Sales and Marketing

As an Inbound Marketing agency, we have the privilege of seeing first-hand how powerful it is to align sales and marketing.

Once you understand the Read More

Optimizing Press Releases for SEO

Press releases are a great addition to an SEO strategy. Optimizing press releases for SEO creates more ... Read More

Irrational Biases In Internet Marketing: Rand Fishkin at Inbound 2012

I'm live blogging from Inbound 2012, currently watching a presentation by Rand Fishkin. Rand is a well-known SEO expert and Inbound marketer. He's also the founder of SEOMoz.

He's posed the question, "Why do we do what we do?" in the ... Read More

Inbound 2012 Opening Keynote with David Meerman Scott

We just watched the opening of Inbound 2012 with an opening Keynote talk by David Meerman Scott who wrote "The New Rules of Marketing & PR". One of the key take-aways was "On the web, you are what you publish.".

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2012 Hubspot Inbound Marketing Conference

Inbound 2012, Hubspot's annual Inbound Marketing conference, is coming up next week in Boston (Aug. 27th - Aug. 30th). William & I ... Read More

The Power of Collaboration: Building an Online Sales and Marketing Plan

In my recent blog entry, I wrote about the growing need for sales and marketing to coordinate efforts. Successful companies like Coca-Cola, Nike and ... Read More

Today's SEO: An Opportunity for Alignment

Many in the SEO industry (and their clients) were taken by storm with Google's latest algorithm change, Penguin. This update targeted websites that were found to be engaging in so-called "black hat" SEO practices, specifically certain forms of link-building. Many ... Read More

The Secret of Manageable Internet Marketing

At Knowmad, I’m solely responsible for our marketing. I have help, of course, but I’m the person that makes the marketing happen. I used to get stressed about taking vacations because, without me, our marketing would come to a dead halt.

It’s critical for us to be consistent in our marketing efforts because when we stop marketing, sales will soon slow. ... Read More

Do Facebook 'Likes' Increase Search Rankings?

"If more people like my business on Facebook, will my website rank better?" This question has been posed to me a few times very recently, so I became curious and decided to do a little research.

Lately, I hear often about businesses trying to get 'liked' more on Facebook to improve search rankings. I've been skeptical of this idea since I first heard ... Read More

The Virtual Sales Call

There's an oft-quoted statistic that over 80% of prospective clients will visit your ... Read More

Get to Know SEO

Imagine that you’ve just spent a large portion of this year’s marketing budget on a website to improve sales by attracting leads online. After spending many long hours building internal support for the project, ... Read More

5 Web Design Tips to Improve Online Lead Generation

Your web design is the first impression visitors have of your site. But behind the scenes of even the most intricately designed high-tech site is a marketing strategy based on knowing your audience and speaking directly to them – no mean feat when you ... Read More

Reaching New Heights: Marketing Lessons from Nepal

Having recently returned from a trekking expedition to Everest Base Camp, I've found myself noticing the similarities between an expedition and an online ... Read More

Free Pictures for Your Business Blogs

Looking for free pictures for your business blogs?

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Thinking Beyond Websites: The Digital Experience

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Content Marketing for Online Lead Generation

Content marketing is not a new idea. Some brands have been marketing their own content for over a decade. So why is content marketing getting so much attention now?

Changes to our buying behaviors, the rise of social networks, demand for unique, intelligent content, the popularity of thought leadership and the overload of advertisements has brought ... Read More

The Business Value of Your Web Presence

Why would you want to know the business value of your online presence? Knowing the value of your web presence helps guide you on investment decisions, determining when to say “yes” and when to say “no”.

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PPC: Inexpensive Real-time Market Research

Article previously published in Greater Charlotte Biz magazine, Feb. 2012.

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Think Pay-per-click is dead? Think again.

Article previously published in Greater Charlotte Biz magazine, Feb. 2012.

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Set Up Your Google+ Business Page in 2 Easy Steps

Google+ is gaining traction and, with the release of Search+, has become more relevant to businesses because Google+ company pages are now showing in search results. Setting up a page on this growing social network gives potential customers one more way to find your ... Read More

Industry Watch: Responsive Web Design

Due to the dramatic growth in the mobile market and the variety of devices available, our industry is experiencing a dramatic shift to support mobile devices in a maintainable way. In the past, servers pushed content to ... Read More

Help! They Stole My Content!

Online plagiarism is a tough and frustrating problem; each plagiarism situation is different and the overall problem isn't going away. The content in need of protection could be copy, images, sounds, videos or other varied types of content. It becomes a little easier to address when you know where to start.

In our industry, we most often see content ... Read More

Join.me Screen sharing Tool

Tessa just introduced me to a new easy-to-use screen sharing tool called join.me.

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Expectations for Contract Developers

While we have a lot of programming knowledge in-house, we periodically hire contract developers to scale our capacity to meet client needs for projects. Building a project requires a multitude of talents, great communication skills, shared quality standards and values.

Due to the nature of project work and the desires of many talented developers in our ... Read More

Knowmad Partners with Johnson C. Smith University (JCSU) to Redesign University Website

Johnson C. Smith University and Knowmad are in process of building a new .edu website for the university. There is a lot of excitement about the new web presence for the university, both at the university and at Knowmad. The new website will more accurately represent the opportunities that the university offers and will offer a highly usable website to online ... Read More

We're Hiring!

Welcome Janet

Meet our newest team member, Janet Caffray. Along with her project management duties, as the Senior Account Manager, Janet will be helping us manage development at Knowmad. Janet brings a wealth of talent and knowledge that we're looking forward to integrating into our processes as we grow.

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Business Forecast - Partly Cloudy


Now that "the cloud" has reached mainstream media with Read More

Facebook for B2B Businesses

As Facebook and social media have become more prominent in our daily lives, businesses have been moving into the social media arena in search of customers. At Knowmad, we've explored Facebook and decided it's not the ideal avenue for us but it's not to be ignored.

Why? Customers and prospects typically don't look for us on Facebook because we sell to ... Read More

Website Maintenance – The Key to Being Relevant on the Web

Old Italian homestead

During my travels in Italy this fall, I witnessed both the beauty of this historic country as well as the impact that neglect has on its ancient structures. Indeed, a common job in the country is in the maintenance and restoration of its architecture, art and books. Likewise, in today's business world, ... Read More

Why Thoughtful Web Design Matters

"The desire for symmetry, for balance, for rhythm is one of the most inveterate of human instincts."—Edith Wharton, Pulitzer-prize winning novelist, writer, and designer

Here's some advice that might be hard to swallow: The colors, fonts, spacing and imagery on your website could be the difference between a user purchasing from you or choosing ... Read More

Website Audience Research

I've been thinking a lot about the value of website audience research while working on audience research for a client. To be honest, we haven't always done this research. You're probably surprised at the honesty and I cringe a little now while admitting it.

It's not that we didn't know the value of audience research. We all know that it's important to ... Read More

Why do you have a Website?

One of my favorite questions to ask prospective clients is why they have or want a Website. Granted, in 2010, it's de rigueur for a business to have a Website. However, building a Website just because everyone else is doing it is an unsatisfactory reason that will produce limited results at best. If you don't have the time and budget to build a serious Website, ... Read More

Kmart's Web Strategy


Last week, Kmart and Sears Holding Co. came up in my news reader, announcing ... Read More

Letter from the Chairman - IBM's 2009 Annual Report

As a long-time investor in IBM stock (my dad purchased this stock back in the 80's and it helped put me through college), I receive their annual reports. For years, this 100+ page book wound up in the recycle bin. Last year, however, I began reading it to learn more about how IBM runs its mammoth operations. What I learned was eye-opening and worth sharing.

... Read More

How to Create a Business Fan Page on Facebook

Facebook is an important marketing communication tool for businesses of all sizes. Businesses are using Facebook Fan Pages to promote brands, send out event invites, broadcast company updates, conduct crowd sourcing research and otherwise stay in touch with a loyal customer base. From international brands to your local corner store, businesses of all sizes use ... Read More

Does Your Website Generate Sales Leads?

Your corporate website can play a critical role in your organization beyond simply communicating your products and services. It can be a key component in your overall business strategy. And it can also be a powerful tool for your sales team by gathering ... Read More

Google Analytics Announces New Features

We recently attended a webinar, in which, Google's Analytics team announced it's rolling out new features for it's Analytics product over the holidays. You may not see these features at the moment but expect to see them soon.

One of the features we're most excited about is called 'Annotations'.  The reason we're excited about this feature is ... Read More

Facebook Privacy Settings

You might have seen a privacy alert message recently when logging into Facebook, as new privacy controls were released this past Thursday.

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Website Features to Improve ROI & Customer Service

Our experience building value-added Web sites for businesses has shown us that one of the best ways to improve your Web site ROI is to implement features that enhance customer service. We've helped many companies leverage their website to reduce customer support costs and improve brand loyalty by adding some thoughtful ... Read More

Leverage your existing Web Technology for greater impact

Anyone who has ever personally been on a limited budget is familiar with the search for inexpensive ways to improve and extend the life of something we own. The answer usually lies in viewing the object from a different perspective.

Businesses have budgets too and in today's environment, those budgets are being squeezed. But one area that is ripe for ... Read More

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