Marketing KPIs exist to give you benchmarks of success. You can measure the effectiveness of certain campaigns, see where your strategy is lacking and devise data-driven strategies for improvement. It puts numbers to each of your efforts so you can make informed decisions moving forward. Let’s take a closer look at marketing KPIs and how you can use them to set objectives and measure success.
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Understand what drives users to your website to improve keyword targeting and ultimately boost your ranking.
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If you want to go fast, go alone. If you want to go far, go together.
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For manufacturing businesses, there has never been a larger need to properly promote your products and services to customers. Prior to the pandemic, the manufacturing industry was experiencing a decline in growth. According to the latest IBIS World U.S. Manufacturing Report, "COVID-19 (coronavirus) pandemic and its subsequent effect on the greater US economy has enhanced industry revenue...
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A hallmark of marketing is constant testing. Effective marketing doubles down on strategies that have previously worked, but also explores new opportunities to continue growing in the future. Within the manufacturing industry, many companies have taken the same approach to marketing for years, and for years, it has worked. But with the way the world is continuing to evolve, some companies are...
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Digital marketing is critical to the ongoing success of your business, especially in today’s “virtual” economy. If your marketing team is overwhelmed and unsure where to focus, start with simplification. Simplifying your digital marketing reduces distraction and increases your chances of achieving your goals. It’s easy to overcomplicate your digital marketing efforts, wasting valuable resources...
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Looking for quick-wins in your company's digital marketing strategy? Here are 5 easy ways to generate sales leads from your digital marketing efforts.
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When it comes to technology—be it equipment or software—it's human nature to be reluctant to change. This applies to companies as much as it does to individuals. As change agents, we anticipate hesitation from our clients during a website redesign project. We understand that there are a variety of reasons for this reluctance, ranging from juggling too many initiatives at one time to the fear of...
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Company websites serve many purposes, but brands who design their website with lead generation strategies in mind will see the most ROI from their investment. While some industries only require that businesses use their website to communicate who they are and details about their products and services, in today’s digital age, every website should be set up to capture a lead if a prospect wants to...
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While companies launch websites for a variety of reasons, website speed plays a vital role in overall business success on the internet. When we speak of website speed, we’re referring to the page download speed - the amount of time it takes for your web page to load for a user after they’ve clicked on the website link from the search engines or social media. Good website speed should be high up...
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