If you want to go fast, go alone. If you want to go far, go together.
Read More
For manufacturing businesses, there has never been a larger need to properly promote your products and services to customers. Prior to the pandemic, the manufacturing industry was experiencing a decline in growth. According to the latest IBIS World U.S. Manufacturing Report, "COVID-19 (coronavirus) pandemic and its subsequent effect on the greater US economy has enhanced industry revenue...
Read More
A hallmark of marketing is constant testing. Effective marketing doubles down on strategies that have previously worked, but also explores new opportunities to continue growing in the future. Within the manufacturing industry, many companies have taken the same approach to marketing for years, and for years, it has worked. But with the way the world is continuing to evolve, some companies are...
Read More
Digital marketing is critical to the ongoing success of your business, especially in today’s “virtual” economy. If your marketing team is overwhelmed and unsure where to focus, start with simplification. Simplifying your digital marketing reduces distraction and increases your chances of achieving your goals. It’s easy to overcomplicate your digital marketing efforts, wasting valuable...
Read More
Looking for quick-wins in your company's digital marketing strategy? Here are 5 easy ways to generate sales leads from your digital marketing efforts.
Read More
When it comes to technology—be it equipment or software—it's human nature to be reluctant to change. This applies to companies as much as it does to individuals. As change agents, we anticipate hesitation from our clients during a website redesign project. We understand that there are a variety of reasons for this reluctance, ranging from juggling too many initiatives at one time to the fear...
Read More
Company websites serve many purposes, but brands who design their website with lead generation strategies in mind will see the most ROI from their investment. While some industries only require that businesses use their website to communicate who they are and details about their products and services, in today’s digital age, every website should be set up to capture a lead if a prospect wants...
Read More
Measuring your return on investment (ROI) from marketing is no easy task, especially in the digital space. Measuring digital marketing is as much about monitoring, testing, and tweaking as it is about researching and planning. That’s why identifying a specific set of digital marketing KPIs (key performance indicators) is vital. While these will vary a bit depending on your objectives, the core...
Read More
While companies launch websites for a variety of reasons, website speed plays a vital role in overall business success on the internet. When we speak of website speed, we’re referring to the page download speed - the amount of time it takes for your web page to load for a user after they’ve clicked on the website link from the search engines or social media. Good website speed should be high...
Read More
When it comes to digital marketing, there is an incredibly powerful demographic that often goes untapped – the senior community. There’s a biased assumption that seniors, speaking mostly of the Baby Boomer generation, aren’t in touch with technology. We know firsthand that nothing could be further from the truth.
Read More
