A B2B Guide to Building a Social Media Advertising Strategy

Business to business advertising, commonly referred to as B2B marketing, presents marketers with unique challenges, since the company’s target audience is another business. Marketers must make the products and services that their business offers appeal to an organization, rather than a single customer.

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Programmatic Advertising: A Complete Beginner's Guide

When it comes to creating competitive and cutting-edge marketing campaigns for your clients, it’s crucial to understand all of the available advertising opportunities. Technological developments have rapidly advanced the ways in which advertisers and publishers can circulate advertisements. At times, these developments can be difficult to keep up with, but continuous education is the key to...

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Top 10 Digital Marketing KPIs to Track to Improve Marketing Strategies

Marketing KPIs exist to give you benchmarks of success. You can measure the effectiveness of certain campaigns, see where your strategy is lacking and devise data-driven strategies for improvement. It puts numbers to each of your efforts so you can make informed decisions moving forward. Let’s take a closer look at marketing KPIs and how you can use them to set objectives and measure success.

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Understanding Search Intent for Effective Keyword Targeting

Understand what drives users to your website to improve keyword targeting and ultimately boost your ranking.

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8 Ways Sales and Marketing Work Together to Grow Your Manufacturing Brand

If you want to go fast, go alone. If you want to go far, go together.

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How Can I Promote My Manufacturing Business?

For manufacturing businesses, there has never been a larger need to properly promote your products and services to customers.  Prior to the pandemic,  the manufacturing industry was experiencing a decline in growth. According to the latest IBIS World U.S. Manufacturing Report,  "COVID-19 (coronavirus) pandemic and its subsequent effect on the greater US economy has enhanced industry revenue...

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The Guide to Digital Marketing for Manufacturers

A hallmark of marketing is constant testing. Effective marketing doubles down on strategies that have previously worked, but also explores new opportunities to continue growing in the future. Within the manufacturing industry, many companies have taken the same approach to marketing for years, and for years, it has worked. But with the way the world is continuing to evolve, some companies are...

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Your Digital Marketing Plan Template

Digital marketing is critical to the ongoing success of your business, especially in today’s “virtual” economy. If your marketing team is overwhelmed and unsure where to focus, start with simplification. Simplifying your digital marketing reduces distraction and increases your chances of achieving your goals. It’s easy to overcomplicate your digital marketing efforts, wasting valuable resources...

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5 Quick Ways to Generate Sales Leads Using Digital Marketing

Looking for quick-wins in your company's digital marketing strategy? Here are 5 easy ways to generate sales leads from your digital marketing efforts.

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Six Benefits of Implementing HubSpot During the Website Redesign Process

When it comes to technology—be it equipment or software—it's human nature to be reluctant to change. This applies to companies as much as it does to individuals. As change agents, we anticipate hesitation from our clients during a website redesign project. We understand that there are a variety of reasons for this reluctance, ranging from juggling too many initiatives at one time to the fear of...

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