Company websites serve many purposes, but brands who design their website with lead generation strategies in mind will see the most ROI from their investment. While some industries only require that businesses use their website to communicate who they are and details about their products and services, in today’s digital age, every ... Read More
Measuring your return on investment (ROI) from marketing is no easy task, especially in the digital space. Measuring digital marketing is as much about monitoring, testing, and tweaking as it is about researching and planning. That’s why identifying a specific set of digital marketing KPIs (key performance indicators) ... Read More
While companies launch websites for a variety of reasons, website speed plays a vital role in overall business success on the internet. When we speak of website speed, we’re referring to the page download speed - the amount of time it takes for your web page to load for a user after they’ve clicked on the website link from the search engines or social media. ... Read More
When it comes to digital marketing, there is an incredibly powerful demographic that often goes untapped – the senior community. There’s a biased assumption that seniors, speaking mostly of the Baby Boomer generation, aren’t in touch with technology. We know firsthand that nothing could be further from the truth.
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Let’s talk for a minute about how your dental practice is attracting new patients. What are you currently doing to bring people through your door? For example, are you counting on your website to do all the work for you or do you maybe post to social media once in a while, but don’t put in too much effort to receive what you feel are mediocre results?
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Chiropractors treat a variety of health conditions, but what they are most known for is the relief and healing they provide for back pain. Back pain is chronic problem in United States, with as many as 31 million Americans experiencing back pain at any ... Read More
Diona Kidd, COO and Co-Founder of Knowmad Digital Marketing, was named as 2018’s B2B Marketer of the Year by the Carolinas chapter of the Business Marketing Association (Carolinas BMA). Carolinas BMA is a ... Read More
Mallard Creek Polymers and the team at Knowmad Digital Marketing were all smiles last Wednesday after being recognized for their successful Inbound Marketing Campaign at the Carolinas Read More
In the last week or so, you’ve likely noticed a growing amount of emails about privacy policy updates. These emails are the result of an European Union regulation called GDPR that went into effect on May 25th, 2018. Setting opinion aside regarding the regulation, GDPR has been a massive headache for marketers, especially those in the EU. In the United States, ... Read More
When people first land on a website, studies tell us that 92% of them aren’t there to buy, at least not right away. You’ve done a great job generating traffic to your site, but that doesn’t mean ... Read More