"If more people like my business on Facebook, will my website rank better?" This question has been posed to me a few times very recently, so I became curious and decided to do a little research.
Lately, I hear often about businesses trying to get 'liked' more on Facebook to improve search rankings. I've been skeptical of this idea since I first heard it.
As SEO professionals, we know that inbound...
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Having recently returned from a trekking expedition to Everest Base Camp, I've found myself noticing the similarities between an expedition and an online marketing campaign. In both cases, you are most likely to succeed when you set a destination, make a plan, create momentum and continually adapt to the conditions that arise during the journey. But the first step is making the decision to take...
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Content marketing is not a new idea. Some brands have been marketing their own content for over a decade. So why is content marketing getting so much attention now?
Changes to our buying behaviors, the rise of social networks, demand for unique, intelligent content, the popularity of thought leadership and the overload of advertisements has brought content marketing to the forefront of Internet...
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Article previously published in Greater Charlotte Biz magazine, Feb. 2012.
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Google+ is gaining traction and, with the release of Search+, has become more relevant to businesses because Google+ company pages are now showing in search results. Setting up a page on this growing social network gives potential customers one more way to find your business.
You might notice as you setup your business page on Google+ that you don't have to verify you're the business owner....
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Online plagiarism is a tough and frustrating problem; each plagiarism situation is different and the overall problem isn't going away. The content in need of protection could be copy, images, sounds, videos or other varied types of content. It becomes a little easier to address when you know where to start.
In our industry, we most often see content theft in e-commerce, blogging and publisher...
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As Facebook and social media have become more prominent in our daily lives, businesses have been moving into the social media arena in search of customers. At Knowmad, we've explored Facebook and decided it's not the ideal avenue for us but it's not to be ignored.
Why? Customers and prospects typically don't look for us on Facebook because we sell to businesses (B2B), not consumers. However, a...
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