Digital Marketing Blog

William McKee

As a managing partner of Knowmad, William creates sustainable growth for the agency by leading its future vision, driving new revenue, and empowering team member productivity and well-being.

Six Benefits of Implementing HubSpot During the Website Redesign Process

By William McKee -August 14, 2019

When it comes to technology—be it equipment or software—it's human nature to be reluctant to change. This applies to companies as much as it does to individuals. As change agents, we anticipate hesitation from our clients during a website redesign project. We understand that there are a variety of reasons for this reluctance, ranging from juggling too many initiatives at one time to the fear of...

Topics: Website Design, Digital Marketing, HubSpot

Why Websites with Blogs Generate More Leads

By William McKee -August 1, 2019

One of the main goals of your digital marketing strategy is lead generation. There’s a lot that goes into capturing leads, but none of it can happen unless you get traffic moving to your website. This should be the natural result of an SEO strategy designed for lead generation, but it isn’t enough to just get traffic landing on your site. Leads aren’t always captured on the first visit, which...

Topics: Web Analytics, Website Design

Modern Website Design Process

By William McKee -July 19, 2019

You may be thinking about hiring a website design firm, or you may have even begun your journey to a new or revamped site for your business. The modern website design process takes a lot of science--from technical development acumen with the latest platforms and tools to leveraging design skills--and a little art--the art of storytelling.

Topics: Website Design

Optimizing Your Website for SEO and the Demands of Voice Search Users

By William McKee -June 26, 2019

Since the early days of search engine optimization, the goal has been to earn the favor of search engines by building websites that appeal to the preferences of their users. They want mobile optimization? Check. Valuable, rich content? Check. Clean websites, fast loading speeds and video? Check, check and check.

Topics: SEO, Website Design

5 Lead Capture Techniques Besides Forms

By William McKee -May 29, 2019

If asked, most businesses would say that converting leads into customers is among the top priority for their business. One of the biggest challenges for businesses in achieving this goal is attracting and engaging qualified leads in the first place. The internet has become increasingly crowded with businesses focused on lead generation, some of them practically nagging visitors to provide their...

Topics: Conversion Rate Optimization

5 Engaging Web Design Tips to Boost Conversions Today

By William McKee -April 25, 2019

When you’re measuring the success of your business, there are a lot of different numbers and metrics that come into play. You’re probably looking at your sales revenue, profit margin, customer acquisition costs, along with a multitude of digital marketing analytics. With so many moving parts, how do you know which metric matters the most?

Topics: Website Design

When Is It Time to Consider a Website Redesign for Your Small Business?

By William McKee -March 28, 2019

The moment you launch your first website is an exciting time for your small business. Finally, you have a beautiful, highly functional website that will serve as a representation of your business online. You understand the value of great web design and you worked hard to produce a site that you know will meet your customer’s expectations. Now it’s time to sit back, enjoy the rewards of a job well...

Topics: Website Design

Why Using Structured Data in Web Design Is Important for SEO

By William McKee -February 26, 2019

If you’re a business that has taken on the task of building and managing your own website, you no doubt have gotten at least a taste of how complex it can be. There are some platforms out there that make it easy to create a nice looking, functional business website, which is great for small businesses that want to get their foot in the digital door but don’t yet have the resources to invest in...

Topics: SEO, Website Design

5 Trends That Will Influence Web Design in 2019

By William McKee -January 9, 2019

In 2019, the idea that you need to be online is a given. The majority of consumers want to check a business out online before even considering contacting them through another avenue, meaning that it’s practically impossible for a business to thrive without a website. Most businesses know this, but what many of them don’t realize is that how current their website design matters almost as much.

Topics: Website Design

Is Mobile Responsiveness a Google Ranking Factor and How Does It Affect SEO?

By William McKee -December 27, 2018

Our friends over at Google like to keep us on our toes, and they do a pretty good job by switching up their algorithm hundreds of times a year. Granted, most of these are smaller changes that go relatively unnoticed by the masses, but it seems like once or twice a year the search engine giant changes the rules of search engine optimization on a much larger scale.

Topics: SEO, Website Design

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William McKee

Recent Posts

Six Benefits of Implementing HubSpot During the Website Redesign Process

Why Websites with Blogs Generate More Leads

Modern Website Design Process

Optimizing Your Website for SEO and the Demands of Voice Search Users

5 Lead Capture Techniques Besides Forms

5 Engaging Web Design Tips to Boost Conversions Today

When Is It Time to Consider a Website Redesign for Your Small Business?

Why Using Structured Data in Web Design Is Important for SEO

5 Trends That Will Influence Web Design in 2019

Is Mobile Responsiveness a Google Ranking Factor and How Does It Affect SEO?

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