Digital Marketing Blog

Why Isn't My Content Getting Links?

Link building and content marketing are practically synonymous. In fact, according to a survey conducted by the masters of marketing over at MOZ, more than a third of respondents said that “content marketing” was actually the best name for link building strategies. Maybe this is because content without backlinks simply isn’t going to do much of anything for your search engine optimization.

The Rise of the Podcast: A Guide for Content Marketers

It doesn’t matter who you are or what industry you’re in, it’s impossible to escape fierce competition in the digital world. The internet has made it possible for any size business to build a strong presence and compete on a level playing field. This is a great, especially for smaller businesses.

10 Metrics For Measuring Content Marketing Success

Content marketing is becoming more and more relevant as it is the easiest way to publish content that your audience will want to read. But how do you know its working and are their certain KPI's that you need to identify for measuring content marketing success?

4 Tips for Solving Duplicate Content

Duplicate content is exactly what you would think it is: content duplicated across a website or elsewhere on the Internet. Even if you are careful about creating new and unique content, your website might be suffering from duplicate content and not even know it. This article will demonstrate how to identify and remedy duplicate content so that you can easily avoid the potential negative impacts...

How to Promote Content Using Owned, Paid and Earned Media

Simply creating valuable content for targeted audiences and being visible in search results isn’t enough for a successful content marketing strategy. Your content needs to be promoted in the right marketing channels.

In this post, I’ll discuss how to build a plan to promote your content, where some great opportunities to promote your content across the three main media perspectives lie — owned,...

HubSpot's Content Optimization System: The Future of Website Design?

Yesterday at Inbound13, HubSpot founders Brian Halligan and Darmesh Shah announced a major renovation of their content management system that will have an impact on the future of website design. Based on the preview, the change in how we think about designing and building websites could be as significant as the impact that the HubSpot platform has had on Internet marketing.

Help! They Stole My Content!

Online plagiarism is a tough and frustrating problem; each plagiarism situation is different and the overall problem isn't going away. The content in need of protection could be copy, images, sounds, videos or other varied types of content. It becomes a little easier to address when you know where to start.

In our industry, we most often see content theft in e-commerce, blogging and publisher...