Internet Marketing Blog

Want to learn more about how we approach internet marketing? From our success stories to industry trends, our Knowmad blog is a valuable resource, one we hope you’ll learn from on a consistent basis.


Markelle Harden

Markelle Harden is a Marketing Strategist and Project Manager at Knowmad. She has helped hundreds of brands drive leads with search engine optimization, content marketing, and digital strategy. With a focus on inbound marketing, Markelle helps brands identify and invest in strategies that deliver ROI.

Recent Posts

Conversational Marketing Examples

In our last post, Building Conversational Marketing Into Your Website, we shared a broader definition of conversational marketing and how it's much more than a chatbot feature. We provided a list of conversational marketing formats and styles that can integrate with website features:

  • Conversational posts, articles, and landing pages
  • Website UX/design features
  • Chatbots 
  • Messaging apps
  • ...
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Building Conversational Marketing Into Your Website

If a conversational marketing strategy is on your “to-do” list, it’s critical to define it correctly from the beginning. While chatbots and live chat are part of  conversational marketing, an article from Forbes provides a more precise definition:

 

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Five Easy Inbound Marketing Fixes

Competing for attention in an increasingly busy world is a serious challenge for most businesses. To overcome this obstacle, there are a number of steps companies can take. Here we discuss five easy fixes that will improve your inbound marketing efforts.

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Top 3 Ways to Use LinkedIn for Social Prospecting

What is social prospecting? According to HubSpot’s Social Prospecting Workbook, it is “the art of scouring the social web, identifying potential prospects for your business, and engaging them to draw them to your site and get those potential prospects to your sales team.”

Every sales person should be searching for prospects through social sites, especially LinkedIn. You already know that using...

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Optimize Your Facebook Business Page

You’re busy and don’t have time to to read a complete 20 page case study on how to optimize your Facebook business page to get more Likes and increase engagement. I understand, so here are 5 quick tips.

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10 Best Practices to Maximize Your Next Landing Page

To maximize your business' lead generation, you must have landing pages that promote your offers and captures appropriate customer information. For many businesses, landing pages take a back seat to developing a valuable offer. However, while having a quality offer is important, the landing page is also a key part of the process. Companies that overlook it do so at their own risk.

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How to Enhance Your Internet Marketing with Social Media

Leveraging social media is a great way to improve your Internet Marketing by extending your networking circle beyond the confines of your local area. How do you get to know and learn from the important industry thought leaders you idolize? No travel needed...just follow them on the social sites where they frequently share their ideas, industry lessons and best practices.

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A Better Way to Prospect: Utilizing LinkedIn

Cold calls not working?The dreaded cold call. No one likes to receive one. Not many sales people I know like to make them either, so explore a different route by utilizing LinkedIn.

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