Digital Marketing Blog

Diona Kidd

As Head of Operations, Diona focuses on building Knowmad into a more valuable business by creating clarity around what we sell, how we sell it, and how we fulfill our promises to clients.

How to Revitalize Your SEO with a New Approach to Keyword Research

By Diona Kidd -April 11, 2019

Every business today needs to have a strategy for being found online, and search engine optimization has been the rock start of digital marketing for years. There are a lot of components to SEO but it’s safe to say that one of the most important is your keyword strategy.

Topics: SEO

Why Is Website Speed Important for a Website?

By Diona Kidd -February 28, 2019

While companies launch websites for a variety of reasons, website speed plays a vital role in overall business success on the internet. When we speak of website speed, we’re referring to the page download speed - the amount of time it takes for your web page to load for a user after they’ve clicked on the website link from the search engines or social media. Good website speed should be high up...

Topics: Web Analytics, Digital Marketing

Top Predictions Why 2019 Will Be an Amazing Year for SEO

By Diona Kidd -January 24, 2019

Over half of all internet traffic comes from organic search. This isn’t just half of search engine traffic, but half of all the traffic, from all sources on the internet. According to Pew Research 77% of Americans are online every single day and more than a quarter of them admit to being online almost constantly. This represents the potential for businesses to reach a massive audience through...

Topics: SEO

How to Create Content That Meets Your Audience at Every Stage of the Sales Funnel

By Diona Kidd -December 11, 2018

There are few things worse than feeling like you’ve done everything you should from a content creation angle, yet the results you were looking for remain elusive. You’ve done the market research, keyword research and put in the effort to create a piece of content that provided real value to your audience, plus you delved into a topic that wasn’t already covered to death. Still, you’re hearing...

Topics: Inbound Marketing, Content Marketing

Why Isn't My Content Getting Links?

By Diona Kidd -November 13, 2018

Link building and content marketing are practically synonymous. In fact, according to a survey conducted by the masters of marketing over at MOZ, more than a third of respondents said that “content marketing” was actually the best name for link building strategies. Maybe this is because content without backlinks simply isn’t going to do much of anything for your search engine optimization.

Topics: Content Marketing

How Digital Marketing Is the Strategy That Sparks Success for Senior Living Communities

By Diona Kidd -September 11, 2018

When it comes to digital marketing, there is an incredibly powerful demographic that often goes untapped – the senior community. There’s a biased assumption that seniors, speaking mostly of the Baby Boomer generation, aren’t in touch with technology. We know firsthand that nothing could be further from the truth.

Topics: Digital Marketing

Mapping Your Customer’s Journey in an Increasingly Digital World

By Diona Kidd -June 12, 2018

Many of your current customers started at the same point: you were either completely or relatively unknown to them, but they had a want or need. Through a series of thoughts and actions, they ended up at your door. You nurtured the relationship, and like magic, they converted right into customer status.

Topics: Local SEO

What does the GDPR mean for US Businesses?

By Diona Kidd -May 31, 2018

In the last week or so, you’ve likely noticed a growing amount of emails about privacy policy updates. These emails are the result of an European Union regulation called GDPR that went into effect on May 25th, 2018. Setting opinion aside regarding the regulation, GDPR has been a massive headache for marketers, especially those in the EU. In the United States, businesses are determining if and how...

Topics: Digital Business, Digital Marketing

Generating an Effective Local SEO Strategy for Multi-Location Businesses

By Diona Kidd -May 17, 2018

For many local businesses, deciding where to focus their marketing energy and budget is one of the biggest challenges. After all, this is a decision that influences their visibility in the market and their success. One wrong move and the competition walks away with customers that should have been theirs.

Topics: SEO, Local SEO

Knowmad Ranks as Best Local Digital Marketing Agency

By Diona Kidd -May 14, 2018

In a recent blog post, we discussed the research behind the importance of local SEO – 46% of Google searches are local, and understanding your customers’ needs is crucial to benefiting from increasingly location-based, and thus more personal, wants.

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