4 Vital Strategies To Create a Successful Inbound Marketing Platform

When it comes to inbound marketing, sound strategy begins with an integrated strategy. Like most efforts, the parts must work together cohesively to create the desired whole.

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How To Out-Market Your Competitors

When it comes to outwitting your competitors at marketing, there are no shortcuts. There are no true industry secrets or trump cards either. To out-market your competitors, it takes hard work and time to develop a holistic marketing approach. While stepping back to create a comprehensive game plan may initially seem daunting and time-consuming, it can pay off handsomely in the long run—and by...

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Is Your Company Ready for Digital Marketing?

Getting ready for digital marketing is like preparing for an adventure. The greater your aspirations, the more planning and preparation needs to go into your efforts. Get your company ready for digital marketing by taking these seven keys into account.

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Digital Marketing & Code

Adam Smith, an 18th century philosopher, economist, and author of The Wealth of Nations, knew the division of labor was a fundamental aspect in efficiency. He stated that if large tasks were broken down into many smaller segments, and each worker became an expert on one certain job or area of production, this would increase efficiency and save money. Smith's vision and philosophy changed the...

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How to Promote Content Using Owned, Paid and Earned Media

Simply creating valuable content for targeted audiences and being visible in search results isn’t enough for a successful content marketing strategy. Your content needs to be promoted in the right marketing channels.

In this post, I’ll discuss how to build a plan to promote your content, where some great opportunities to promote your content across the three main media perspectives lie —...

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6 Reasons Why Your Company Needs a Blog Today

Are you still on the fence about blogging to market your business? If so, this post is for you.

There are a variety of reasons for a company to have a blog, ranging from the simple to the technical. The bottom line is that if you don’t have one, you’re definitely behind the times.

Perhaps you feel like a blog wouldn’t work for your business, or you have concerns about how you’d create the...

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Do You REALLY Need A Website Redesign?

A website redesign is a tall order. Though challenging, it’s a popular topic that we’ve tackled previously on this blog. While a redesign certainly takes strategy, today we want to focus on whether or not you really need one.

From a pure marketing standpoint, your website should be judged on how good of a job it’s doing, and not necessarily on how good it looks. This is not just another case...

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How To Turn Your Website Visitors Into Leads

If you had to choose the one universal call to action (CTA) you find on most websites, what would your answer be? “Contact Us,” right?

But here’s a better question: does this ever make you want to reach out to a company? We’re fairly confident the answer is a resounding “No.” It’s passive and ineffective—and often completely ignored. Maybe a customer who desperately needs your products or...

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Optimize Your Facebook Business Page

You’re busy and don’t have time to to read a complete 20 page case study on how to optimize your Facebook business page to get more Likes and increase engagement. I understand, so here are 5 quick tips.

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Recapture Lost Opportunity with Retargeting

How many visitors to your site actually take action? How many of them give you their email address? Conversion rates generally run about 2-5% depending on the nature of the site and the quality of the traffic. Anything over 5% is generally pretty impressive.

But is 5% good?

What about the other 95%?

Thankfully, marketers now have a tool to reach out again to that other 95%. The tool is...

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