Challenge
Caronet recognized a need to be more competitive online. The online presence of the company didn’t accurately represent the business and online sales were at a minimum. To improve the online sales revenues, the company would need to instill more confidence in online buyers, increase online visibility and integrate the new web presence into existing sales, marketing and support processes.
While Caronet possessed a high-level of technical talent, the company needed an online design and marketing expert to guide the process of repositioning the business online.
Approach
Knowmad provided in-depth research and analysis to create a full web strategy that included design, usability, content development and branding support. As a website optimization firm, we addressed usability concerns that were hindering online sales, streamlining the online purchase experience. Coordinating with the skilled technical staff at Caronet, Knowmad helped the internal team ensure the website user experience was maintained while the website platform was integrated with internal software systems. In addition, Search Engine Optimization was implemented to support on-going marketing efforts.
Result
- Continued increase in product sales and visitor engagement
- Enhanced external brand perception
- Long-term Internet Marketing engagement between Knowmad & Caronet
- Improved ranking for competitive, revenue-generating keywords
