Digital Marketing Blog

Want to learn more about how we approach internet marketing? From our success stories to industry trends, our Knowmad blog is a valuable resource, one we hope you’ll learn from on a consistent basis.

Irresistible Content for All Stages of a Sales Funnel

Want to get more high quality opportunities for your sales team?

Duh, who wouldn’t?

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How To Calculate Your Cost Per Lead… And 5 Ways to Lower It

So you just wrapped up another marketing campaign and you’re feeling pretty good. 

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Topics: PPC

What is Schema Markup? Here’s how it can boost your website performance.

Schema markup, sometimes referred to as schema or structured data, is among the essential SEO tactics you need to improve technical SEO performance and increase your site's search engine positioning. 

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Topics: SEO, Technical SEO

Core Web Vitals: Google's Page Experience Factors Explained

If you haven’t opened Search Console’s Core Web Vitals report recently, you should do it today. Google has confirmed that page experience signals are a ranking factor, and these signals are showing up in the Core Web Vitals report. Google made the official announcement in November 2020 and told us the page experience update will begin to roll out in May and June of 2021. 

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Topics: Web Analytics

Four Tips To Build a Lead Generation Website

Your website is your most powerful marketing tool and the backbone of your strategy.  Well, at least it should be…

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HubSpot vs WordPress: Which Is The Better CMS?

Whether you’re selling a B2B service or marketing a product directly to consumers, your website should generate new leads and revenue for your business.

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8 Ways Sales and Marketing Work Together to Grow Your Manufacturing Brand

If you want to go fast, go alone. If you want to go far, go together.

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9 Tips to Optimize Page Speed & Climb Search Rankings

2 seconds or less.

That’s the number that Google set in 2018 as the magic speed number for desktop and mobile users.

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Build a Sales Enablement Powerhouse: Use Lead Intelligence Software

In B2B marketing, it’s easy to assume that a lead generation strategy is working if traffic graphs are increasing and website conversions are growing month over month. It’s exciting to see traffic graphs soar and conversion numbers grow, but when lead quality and lead-to-customer rates start to decline, excitement turns into letdown

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5 Pillars of a Digital Industrial Marketing Strategy

Digital marketing in the industrial space has moved beyond inbound marketing and omnichannel marketing. As 2020 wreaked havoc on the economy, many companies focused on investing in digital marketing to ensure their success in 2021 and beyond. Thanks to the digitization of the B2B sales process, many B2B industrial companies are investing in specific marketing trends in order to capitalize on...

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